How to Sell More: Increase Your Sales and Revenue
“How can I sell more to customers?” is frequently asked by retailers of all sizes.
The Retail Doctor Blog…
Figuring the Lifetime Value of Your Retail Customers
So many times we concentrate on a transaction value instead of the lifetime value of a customer.
When I worked in the coffeehouse business, we were trying to come up with a way to show franchisees and their employees that we didn’t have the luxury of a bad customer service experience.
We needed to show them that customers who walked in once, but didn’t come back, represented far more than that one drink.
And it had to be meaningful and based on fact.
The Retail Doctor Blog…
Growing up Graphic Design & Owning who you are with Missy Wilson
So far, each season, there’s one guest who is a kindred spirit of mine & this season it’s Missy. She was practically Raised in the AUC IN THE PRINT SHOP – she tried to buck the system and go to Mass Comm in college, but still came back full circle to Graphic Design & Branding. In our conversation with Missy, we learn that being a creative & being a creative business are two different things. A piece of advice she gives during our interview is to make use of all of your networking opportunities.
Eff the Glitter…
How to go Beyond the Buzzwords of Sustainable Retail to Making A Difference
Trust. It’s a big topic when it comes to customers.
After experiencing a pandemic that broke our trust that the government could keep us safe, that the healthcare industry could keep us safe, and even that a family member could not bring home something that could kill us, we all must rebuild trust.
Now that might be an odd thing to read when I’m writing about sustainable retail or circular packaging options, or using RFID tags and yet trust is what brings these retail trends all together.
We’ve all seen those bins for years encouraging us to separate waste and recycle, but do we trust what is done with those items once they leave our sight?
The Retail Doctor Blog…
Developing a Passion from a Need with Chimere Taylor
As someone who has always been a creative all my life, Chimere has also. She discusses how she started off looking to get into mass media & fell into Graphic Design. We talk about Graphic Designer Ghosts & how it haunts us & our clients. Meet this Jersey girl who is now in H-TOWN & has worked with some major brands in helping them define their messaging.
Eff the Glitter…
Designing for the Niche – How This fashion designer Pivoted in the midst of a pandemic
Swimwear designer Nic Hyl has had to make some very interesting changes in the way she makes & markets her business & skills. Her specialization is in modest swimwear design specifically for muslim women. In speaking with her, we learn about how growing up in the tropical temperatures in Florida but living in the brutally honest setting of New York has helped her create a product for a niche of folks that most swimwear designers may not even think about. Listen to our conversation on this week’s episode of Eff the Glitter.
Eff the Glitter…