Trust. It’s a big topic when it comes to customers.
After experiencing a pandemic that broke our trust that the government could keep us safe, that the healthcare industry could keep us safe, and even that a family member could not bring home something that could kill us, we all must rebuild trust.
Now that might be an odd thing to read when I’m writing about sustainable retail or circular packaging options, or using RFID tags and yet trust is what brings these retail trends all together.
We’ve all seen those bins for years encouraging us to separate waste and recycle, but do we trust what is done with those items once they leave our sight?
