As prices rise and customers become vocal about the difference between what they thought something would cost versus what you offer, it is important to sell value over price.


The Retail Doctor Blog…

How do I make my shop busier?

I get a lot of variations of this question from retailers…

Like everything is perfect; I just need more customers.

They are like gamblers who say they just need more chips.

But if they aren’t playing the game at the best of their ability, those poker chips are quickly squandered.

Likewise, if you aren’t getting the most out of those who are already visiting your store…

You’re settling for crumbs when you can have the whole feast.

That’s because you are probably making some huge assumptions:

That customers know what they want. That they’ve gotten all the information they need from the web. That it’s all about price.

 All three of these are wrong.


The Retail Doctor Blog…

Always be closing is an overused phrase sales managers have used for years.

It sounds great and if everyone were Alec Baldwin in  Always be Closing, it would work.

Unfortunately for these managers, the world is slightly more complicated; it is composed of a variety of people with different attitudes, strengths, and weaknesses.

To be successful, store managers must be able to assess their sales staff, recognize their capabilities and then mold the majority of them into superior salespeople.


The Retail Doctor Blog…