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Conducting customer interviews can be one of the most important decisions you ever make for your business. This might sound like an exaggeration, but it’s not!

Let me explain.

Bias is a natural part of being human. Whether we know it or not, we’re constantly making assumptions about how things are and how things should be. But just because you’re an expert in your field doesn’t mean you know exactly what your customers are thinking.

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The only way to know is to conduct customer interviews. When you have real, transparent conversations with the people who keep your business afloat, you’ll learn things you never could have known on your own. And this feedback can completely change the course of your business.

In this article, we’ll give you the Customer Interviews 101 crash course: what they are, how they benefit you, a seven-step process for conducting them, and top FAQs.

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What is a customer interview?

Customer interviews are exactly what you might guess: direct conversations with your customers about their experiences, especially with your company and its products or services.

While …

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In: Dropshipping|Last Updated:
How to Source and Use Customer Testimonials

There’s no question about it: customer testimonials help brands build trust, win over new customers, and earn more revenue.

In one survey from Bright Local, 94% of consumers said positive reviews make them more likely to shop with a business.

From startups to mom-and-pop shops to multibillion-dollar international brands, customer testimonials play a big role in how we evaluate brands and choose which ones to give our hard-earned money to.

So what’s the deal with customer testimonials, how do you collect them, and how do you use them?

That’s what we’ll look at in this article.

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Why customer testimonials work

If you look up research around customer testimonials and reviews, you’ll find pages and pages of data that confirm their value. This is because of a powerful concept called social proof.

Social proof is a psychological phenomenon where we see others behaving a certain way and we follow suit. As humans, we do this to fit in, and because we’re making an assumption that others are making the right choice. Customer testimonials are a direct form of social proof.

Looking …

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In: Dropshipping|Last Updated:

Instagram used to be simple.

But the days dominated by square images are long gone. Now, you can share images, videos, time-lapses, boomerangs, stop-motion sequences, and live-streams while using Instagram for business.

The biggest change came in 2016, with the introduction of Instagram Stories.

This form of social sharing altered the way people interact online, creating new influencers and catapulting brands into the limelight.

However, as social media continues to evolve, it’s getting more and more difficult to cut through the noise.

Take minimalist watch brand MVMT for instance. Relying heavily on social media, they built a business with over $ 80 million in sales in just five years.

But today things are different.

“It’s much more difficult without a doubt,” says MVMT’s Kassan. “It’s still possible, but it would be very difficult to scale as fast as we did. We used channels that just aren’t as efficient or easy to use anymore.”

So what can you do?

Get ahead of the competition by learning the best Instagram Stories hacks. In this article, you’ll learn how to use Stories on Instagram like a pro to build your audience.

What are Instagram Stories?

Instagram Stories, also known as Insta …

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How to Sell Candles Online: 6-Step Checklist for 2022

Candles are inexpensive and easy to make. Nearly anyone who can combine simple ingredients can make candles to use in their home or office. From a business standpoint, learning how to make candles is a skill that can be transformed into a viable income stream. Homemade candles have become an essential home décor item—a market expected to reach $ 838 billion by 2027, according to Allied Market Research.

Interested in selling candles? This post will brief you on how to make homemade candles and start a candle business. Even if you’re not the DIY type, you can still get into this business and make money as a candle entrepreneur. Let’s jump in!

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Why sell homemade candles?

An essential home décor item, homemade candles are great for adding a warm and welcoming touch to a room. Consumers also buy candles to rekindle memories, as well as for relaxation and sleep aromatherapy, according to the National Candle Association. A quick glimpse at the global candle market size tells us that people’s interest in candles is not only strong but runs the gamut:…

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