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Microsoft Ads: A Beginner’s Guide for 2022

If you’re looking to bring traffic to your site and get sales for your products or services, advertising on search engines is an excellent strategy. Search ad spend keeps growing year over year—the market hit $ 58 billion in the US alone in 2020.

While Google Ads remains the most popular search ad service, Microsoft Advertising (formerly known as Bing Ads) is a close second, with more than a billion monthly users. Entrepreneurs and businesses find that running campaigns on Microsoft Ads can help to meet and even exceed their business goals. 

But if you’re new to search ads, it can seem overwhelming. Don’t worry. We’ve got you covered. In this article, we’ll look at all the basics you need to know to get started running your own Microsoft Ads campaigns.

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What are Microsoft Ads?

Microsoft Ads is a pay-per-click (PPC) platform that lets brands advertise their products and services on both the Bing search network and its partner networks (Yahoo and AOL). The ads display at the top, bottom, or side of the Bing search engine results page. Running Microsoft …

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How to Make an NFT: Guide for 2022

Non-fungible tokens, or NFTs, have gotten a lot of attention lately. This isn’t surprising, especially when you hear stories about artists who have made tens of millions of dollars selling a single NFT.

When you look at the market, NFTs have skyrocketed in the past year alone. According to tracking company DappRadar, trading in NFTs exploded from $ 100 million in 2020 to an incredible $ 22 billion in 2021. And the collective value of the top 100 NFTs sits at a hefty $ 16.7 billion.

But what is an NFT, and how can you make one?

The concept can be a bit confusing to understand. But don’t worry, we’ll walk you through all the basics that you need to know, plus the steps for creating and minting your own NFT.

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What is an NFT?

NFTs are digital assets with a unique identity kept and verified on a blockchain (a digital ledger). Each NFT is non-fungible, meaning it can’t be readily exchanged for another asset of similar value. Common NFT assets include images, video, music, GIFs, and collectibles. 

 NFTs hold value …

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Online shopping has seen a massive boom in the past year, and that boom includes social channels like Facebook.

Whether you’re looking to sell products from your ecommerce store or just trying to get rid of some old stuff in your home, learning how to sell on Facebook Marketplace can be a great way to move products and make some extra cash.

So what’s the deal with selling on Facebook Marketplace, and how can you get started? That’s what we’ll get into.

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What is Facebook Marketplace?

Facebook Marketplace is a platform that connects sellers with potential buyers in their area. On Facebook Marketplace, you can buy, sell, and trade items with people in your community. If you’re a US-based merchant, you can offer nationwide shipping for products in certain categories. Shipping items enables merchants to reach customers nationwide, not just in their local region. 

Facebook Marketplace sets itself apart by offering ratings and public profiles for buyers and sellers. The ratings help both parties feel confident about their transactions. Buyers can use filters for location, category, and price to narrow down sellers …

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Conducting customer interviews can be one of the most important decisions you ever make for your business. This might sound like an exaggeration, but it’s not!

Let me explain.

Bias is a natural part of being human. Whether we know it or not, we’re constantly making assumptions about how things are and how things should be. But just because you’re an expert in your field doesn’t mean you know exactly what your customers are thinking.

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The only way to know is to conduct customer interviews. When you have real, transparent conversations with the people who keep your business afloat, you’ll learn things you never could have known on your own. And this feedback can completely change the course of your business.

In this article, we’ll give you the Customer Interviews 101 crash course: what they are, how they benefit you, a seven-step process for conducting them, and top FAQs.

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What is a customer interview?

Customer interviews are exactly what you might guess: direct conversations with your customers about their experiences, especially with your company and its products or services.

While …

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How to Source and Use Customer Testimonials

There’s no question about it: customer testimonials help brands build trust, win over new customers, and earn more revenue.

In one survey from Bright Local, 94% of consumers said positive reviews make them more likely to shop with a business.

From startups to mom-and-pop shops to multibillion-dollar international brands, customer testimonials play a big role in how we evaluate brands and choose which ones to give our hard-earned money to.

So what’s the deal with customer testimonials, how do you collect them, and how do you use them?

That’s what we’ll look at in this article.

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Why customer testimonials work

If you look up research around customer testimonials and reviews, you’ll find pages and pages of data that confirm their value. This is because of a powerful concept called social proof.

Social proof is a psychological phenomenon where we see others behaving a certain way and we follow suit. As humans, we do this to fit in, and because we’re making an assumption that others are making the right choice. Customer testimonials are a direct form of social proof.

Looking …

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Instagram used to be simple.

But the days dominated by square images are long gone. Now, you can share images, videos, time-lapses, boomerangs, stop-motion sequences, and live-streams while using Instagram for business.

The biggest change came in 2016, with the introduction of Instagram Stories.

This form of social sharing altered the way people interact online, creating new influencers and catapulting brands into the limelight.

However, as social media continues to evolve, it’s getting more and more difficult to cut through the noise.

Take minimalist watch brand MVMT for instance. Relying heavily on social media, they built a business with over $ 80 million in sales in just five years.

But today things are different.

“It’s much more difficult without a doubt,” says MVMT’s Kassan. “It’s still possible, but it would be very difficult to scale as fast as we did. We used channels that just aren’t as efficient or easy to use anymore.”

So what can you do?

Get ahead of the competition by learning the best Instagram Stories hacks. In this article, you’ll learn how to use Stories on Instagram like a pro to build your audience.

What are Instagram Stories?

Instagram Stories, also known as Insta …

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