In: Wholesale Advice|Last Updated:

Olivia Frederick is the owner of Creatively Olivia. A graphic designer & brand strategist based in the Atlanta Area. She works under the premise that “Online, your brand design is what your clients see of you first. If your overall branding is stuck in the past or looks subpar – your clients will notice and will want to pay you as such. You deserve more.” Honestly, I completely Agree. Make sure you check out her episode!

Eff the Glitter…

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In: Wholesale Advice|Last Updated:

Alright, So Let’s talk about Keisha. She’s the CEO. THEE C.E.O. of Brass Tacks Collective. She’s my first guest who started her agency with the full intention of becoming an AGENCY. She gives us a good look at what the hiring process looks like, business growing pains, discovering your team & bringing people up with you as the company grows.

Eff the Glitter…

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In: Retailing Tips|Last Updated:
Retailers, do you know what the lifetime value of your customer is?

So many times we concentrate on a transaction value instead of the lifetime value of a customer.

When I worked in the coffeehouse business, we were trying to come up with a way to show franchisees and their employees that we didn’t have the luxury of a bad customer service experience.

We needed to show them that customers who walked in once, but didn’t come back, represented far more than that one drink.

And it had to be meaningful and based on fact.


The Retail Doctor Blog…

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In: Wholesale Advice|Last Updated:

So far, each season, there’s one guest who is a kindred spirit of mine & this season it’s Missy. She was practically Raised in the AUC IN THE PRINT SHOP – she tried to buck the system and go to Mass Comm in college, but still came back full circle to Graphic Design & Branding. In our conversation with Missy, we learn that being a creative & being a creative business are two different things. A piece of advice she gives during our interview is to make use of all of your networking opportunities.

Eff the Glitter…

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