In: Dropshipping|Last Updated:

Online shopping has seen a massive boom in the past year, and that boom includes social channels like Facebook.

Whether you’re looking to sell products from your ecommerce store or just trying to get rid of some old stuff in your home, learning how to sell on Facebook Marketplace can be a great way to move products and make some extra cash.

So what’s the deal with selling on Facebook Marketplace, and how can you get started? That’s what we’ll get into.

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What is Facebook Marketplace?

Facebook Marketplace is a platform that connects sellers with potential buyers in their area. On Facebook Marketplace, you can buy, sell, and trade items with people in your community. If you’re a US-based merchant, you can offer nationwide shipping for products in certain categories. Shipping items enables merchants to reach customers nationwide, not just in their local region. 

Facebook Marketplace sets itself apart by offering ratings and public profiles for buyers and sellers. The ratings help both parties feel confident about their transactions. Buyers can use filters for location, category, and price to narrow down sellers …

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In: Retailing Tips|Last Updated:
Analytical

When I was looking for a lawn spreader, I asked the sales clerk, “Why should I buy this one?”

He quickly answered, “Because it makes sense.”

At that moment he confirmed my suspicions that he had an Analytical personality style.

I’ve previously shared my thoughts about the Amiable,  Expressive , and Driver personality styles. Today, with their sensible, fact-based approach, I’ll dive into some thoughts about the Analytical.


The Retail Doctor Blog…

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In: Dropshipping|Last Updated:

Conducting customer interviews can be one of the most important decisions you ever make for your business. This might sound like an exaggeration, but it’s not!

Let me explain.

Bias is a natural part of being human. Whether we know it or not, we’re constantly making assumptions about how things are and how things should be. But just because you’re an expert in your field doesn’t mean you know exactly what your customers are thinking.

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The only way to know is to conduct customer interviews. When you have real, transparent conversations with the people who keep your business afloat, you’ll learn things you never could have known on your own. And this feedback can completely change the course of your business.

In this article, we’ll give you the Customer Interviews 101 crash course: what they are, how they benefit you, a seven-step process for conducting them, and top FAQs.

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What is a customer interview?

Customer interviews are exactly what you might guess: direct conversations with your customers about their experiences, especially with your company and its products or services.

While …

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In: Dropshipping|Last Updated:
How to Source and Use Customer Testimonials

There’s no question about it: customer testimonials help brands build trust, win over new customers, and earn more revenue.

In one survey from Bright Local, 94% of consumers said positive reviews make them more likely to shop with a business.

From startups to mom-and-pop shops to multibillion-dollar international brands, customer testimonials play a big role in how we evaluate brands and choose which ones to give our hard-earned money to.

So what’s the deal with customer testimonials, how do you collect them, and how do you use them?

That’s what we’ll look at in this article.

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Why customer testimonials work

If you look up research around customer testimonials and reviews, you’ll find pages and pages of data that confirm their value. This is because of a powerful concept called social proof.

Social proof is a psychological phenomenon where we see others behaving a certain way and we follow suit. As humans, we do this to fit in, and because we’re making an assumption that others are making the right choice. Customer testimonials are a direct form of social proof.

Looking …

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