In: Dropshipping|Last Updated:
How to Start a Reseller Business: Tips and Ideas for 2024

A reseller business can be a great option for first-time entrepreneurs. With this business model, you don’t need a revolutionary new product idea to start your own ecommerce business. In fact, you don’t even have to manufacture your own products, meaning it’s less of a hassle to get the business started. 

Interested? Then read on to learn the meaning of “reseller,” why you should become one, and how to start a reselling business online.

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What is a reseller?

A reseller is a person or company that buys products from different suppliers and sells them to their own customers (usually at a profit). Resellers often provide some value-add in terms of the customer experience, which enables them to mark up the price of the items they sell. This could be something as simple as an in-depth product description, a customer loyalty program, or live chat support.

Sourcing products isn’t necessarily easy and often requires a large capital investment. Resellers are able to navigate this by purchasing products only after they’ve made a sale and have been paid by the customer. Think of reselling as a form of dropshipping, where …

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With global online sales predicted to reach $ 6.3 trillion in 2024 and to continue growing in the years that follow, the allure of the ecommerce business model for aspiring entrepreneurs is clear.

Ecommerce allows you to start a business with relatively low overhead costs. However, it comes with a set of benefits and drawbacks that can affect your decision to pursue this venture.

Let‘s look at the main advantages and disadvantages of ecommerce to help you decide whether it‘s the right option for you and your business.

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What is ecommerce?

Ecommerce refers to the sale and purchase of goods over the internet. It‘s a method of retailing where businesses and consumers interact digitally. Sellers list products or services online, and buyers can shop from anywhere, anytime. This system enables transactions to happen quickly and securely, with payments made online through various methods like credit cards, digital wallets, or online banking.

Advantages of ecommerce

Low startup cost

Starting an online store is usually cheaper and easier than setting up a brick-and-mortar business. Brick-and-mortar stores have many upfront costs, such as renting space, stocking up, buying equipment for sales, and possibly …

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In: Retailing Tips|Last Updated:

Spritzal Cookie Company Co-Founder Taylor Elizabeth Walker leaves no stone unturned when it comes to growing her brand. Each morning at 8AM she’s on RangeMe checking out her profile insights to see what’s trending with buyers, and also seeing which retailers are conducting reviews in her category and what immediate retail opportunities are available.

She’s also a huge proponent of submitting products to relevant RangeMe and ECRM Summits, which are available to all Starter, Premium and Pro subscribers (click here to see the benefits of each RangeMe subscription tier). As a certified women-owned brand, these have included approximately a dozen supplier diversity summits, as well.

Watch the full video interview with Spritzal’s Taylor Walker

RangeMe successes

This proactive approach to leveraging RangeMe for connecting with buyers has paid off — she’s landed several deals, including two national retailers, and is in talks with several others.

In the video interview above with Joseph Tarnowski — who met Taylor via the CPG Vibes LinkedIn Live events (of which RangeMe is a sponsor), she shares the origin of the brand from her grandmother’s recipe card to the thriving business it is today, as well as some best practices that have helped her on …

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In: Dropshipping|Last Updated:

With global online sales predicted to reach $ 6.3 trillion in 2024 and to continue growing in the years that follow, the allure of the ecommerce business model for aspiring entrepreneurs is clear.

Ecommerce allows you to start a business with relatively low overhead costs. However, it comes with a set of benefits and drawbacks that can affect your decision to pursue this venture.

Let‘s look at the main advantages and disadvantages of ecommerce to help you decide whether it‘s the right option for you and your business.

Start selling online now with Shopify

Start your free trial

What is ecommerce?

Ecommerce refers to the sale and purchase of goods over the internet. It‘s a method of retailing where businesses and consumers interact digitally. Sellers list products or services online, and buyers can shop from anywhere, anytime. This system enables transactions to happen quickly and securely, with payments made online through various methods like credit cards, digital wallets, or online banking.

Advantages of ecommerce

Low startup cost

Starting an online store is usually cheaper and easier than setting up a brick-and-mortar business. Brick-and-mortar stores have many upfront costs, such as renting space, stocking up, buying equipment for sales, and possibly …

Read More

In: Retailing Tips|Last Updated:
For Emerging CPG Brands, Collaboration Beats Competition Every Time

Emerging brands have to support each other. 

This is the way we climb mountains. None of us can do it on our own. It takes a collective interest. How can we together move the needle? The key word here is “together.” 

Our founders take on big CPG brands – bringing even bigger ideas and with much smaller bank accounts (we’re often just hoping to make payroll and pay the bills, right?). We are fighting for a seat at the table. This is the magic of the emerging brand. Our founders earn a seat at the table by their nature of being a change agent. By wearing the badge of an impact driver for people and the planet while driving for profit, founders become players.

Founders of emerging brands are in a position to set the stage for what consumers should expect. Consider the ripple effect of impact and innovation from emerging brands:

Brands launch innovative products.  Consumers discover innovation in ingredients, form factors, etc.  Consumers become educated about the benefits of said innovation and show up at the register. Big CPG sees the validation of concept and begins R&D/formulation, heading toward launch.

Don’t think for one minute that younger brands …

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In: Dropshipping|Last Updated:
9 Best AI Chatbots for Boosting Customer Engagement

Generative artificial intelligence (GenAI) has revolutionized chatbots. These nifty tools now excel in handling customer inquiries, and by 2027, they’re poised to become the main customer service method for many companies. Beyond answering questions, GenAI chatbots create content, summarize report metrics, and offer tailored guidance throughout a customer’s online journey.

This article explores the capabilities of AI chatbots today and guides you in choosing the best one for your business.

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What is an AI chatbot?

An artificial intelligence (AI) chatbot is software that simulates human-like conversations using a process called natural language processing (NLP). 

When a user inputs a question or statement, the chatbot employs NLP to comprehend what the user means, processes this information, and then crafts a suitable reply.

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AI chatbots are continually learning from their conversations. As time goes on, they fine-tune their ability to understand different patterns and situations. This learning makes them versatile for various applications, like analyzing customer emotions or anticipating what a website visitor might be seeking.

How AI chatbots work?

AI chatbots rely on large language models (LLMs) to understand context …

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