How to Hone Your Elevator Pitch
Even in the business world, first impressions are everything. The average person has just seven seconds to develop their image, communicate their passion, and offer insight about their goals.
If you’re an entrepreneur, you know this “impression pressure’”all too well. If you can’t sum up your work, your business, or your personal angle in two minutes or less, you might not be putting your best foot forward for investors, clients, or key stakeholders.
Enter the humble elevator pitch, designed to spark interest and encourage questions across a wide variety of listeners. Elevator pitches are short, simple, and valuable, and used to create a strong connection with others through purpose-driven sentences.
But developing a coherent pitch about yourself and your business is no easy task. With the average elevator ride taking less than 118 seconds, crafting meaningful sentences with meaty information can seem daunting. Who are you, what do you do, and why should others care?
Let’s walk through the steps of creating a first draft elevator pitch, including some helpful templates that will guide and refine your final work.
Tips for crafting an impactful elevator pitch
Whether you’re pitching your business to a potential investor or introducing yourself to …
