In: Retailing Tips|Last Updated:

While selling a product for full price may be the main goal for many brands, there are also many reasons why a brand would want to put their product on sale. It may seem counterintuitive, but putting your products on sale can actually help promote an increase in sales—a lower price point gains more interest and trial, for example.

But before you go slashing prices on your products, be sure to take in the full picture of what it means to put your product on sale, and how that can affect your brand overall. Let’s look at some best practices when executing an on-sale strategy.

Promotions and limited-time sales

Does anyone not look forward to scoring a deal on a shopping holiday? And by that, we mean the days or weekends when consumers know products will be deeply discounted. Think Black Friday, Cyber Monday, Christmas in July sales, Back to School, Memorial Day sales—you get the idea.

These are the days that brands rely on to generate sales and profit, and they often do so by offering their products at a sale price, whether big or small. Black Friday 2021, for example, saw more than 154 million people shopping for …

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In: Wholesale Advice|Last Updated:

With millions of buyers placing orders now and again, sellers need reliable suppliers who can take charge of the manufacturing and delivery side of things. This is where dropshipping comes in.

Dropshipping is a method of fulfilling customer orders. Sellers don’t keep or maintain an inventory of the products they sell. Instead, they fulfill the orders with the help of a third party supplier/wholesaler/manufacturer. In dropshipping, the seller markets the product and receives the orders. The responsibility of manufacturing, picking, packaging, and shipping falls to a reliable supplier or manufacturer.

Is Dropshipping Legal?

Yes. Dropshipping is legal. You can start your dropshipping business by opening an online store. All you have to do is fulfill your tax obligations stated by your state or country.

Dropshipping doesn’t need a business license. But it is advisable to get one, more so when you have your own branded storefront. A licensed business comes in handy when dealing with lawsuits or taxes. It also helps you get product insurance, which protects you in case of customer complaints.

Also, to keep the law, ensure that you and your suppliers don’t sell counterfeit products. Only deal in brands allowed by a region’s regulatory body.

The post …

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In: Dropshipping|Last Updated:

According to Statista, as of 2021, Facebook had more than 2.91 billion active users worldwide per month, making it one of the most used social platforms globally. Facebook’s high user traffic makes it a global catchment area for customers and a prime spot for online businesses. So if you strategically open an online storefront in […]

The post Dropshipping on Facebook Marketplace: All You Need to Know appeared first on Wholesale2B Blog.

Wholesale2B Blog…

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In: Retailing Tips|Last Updated:
Empty Team Bench

Retailers are getting shoppers back in droves. That’s great news. For the most recent period, while online retail sales fell for the third straight month, visits to stores were up. In fact, NRF’s annual forecast predicts that retail sales for 2022 will increase between 6 percent and 8 percent to between $ 4.86 trillion and $ 4.95 trillion.


The Retail Doctor Blog…

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In: Dropshipping|Last Updated:
How to Self-Publish a Book in 5 Steps

Ready to take your writing skills to the next level? Writing a book is one of the ultimate forms of validation—especially if you can make your way to a bestsellers list or two.

But many writers are intimidated and held back by all the hoops they have to jump through to work with a publishing company. From compromising on your work to negotiating terms to balancing the middle man, it can be a lot to handle.

There’s good news. There are plenty of opportunities for you to find success as a self-published author. Of course, this path will still require work. You’ll need to be well-researched, determined, and ready to put in the work.

In this article, we’ll take a high-level look at everything you need to do if you want to self-publish a book.

Step 1: Do market research for your book

As with most things, self-publishing a book requires you to conduct market research. This process involves studying the work of other authors, evaluating their strengths and weaknesses, identifying untapped areas, and establishing their ideal audience. While you may scoff at the idea of doing research, know that understanding your audience early makes it easier to sell …

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In: Retailing Tips|Last Updated:
8 Tips: Exporting Your Products to the United States

Selling internationally is beneficial for the economy and allows small- to medium-sized businesses to grow quickly. However, this could hurt your business if you are unfamiliar with the process. Below are some helpful tips and guidelines to consider before breaking into the world’s largest economy, the United States.

1. Market research

Research is vital to prove your market value, especially if you plan to export your products to the hyper-competitive U.S. market. It is crucial to gather data on your customers including potential competition, demographics, and economic statuses. This information will help you develop a business strategy and validate your business plan in the U.S.

2. Review U.S. importing laws and regulations

Some items may be prohibited or restricted in the U.S., and some agencies may require a license or permit to export or import certain goods. To ensure your products comply with legal requirements, it is recommended to check the CBP and federal agency guidelines so you can ship and sell your goods in the U.S.

If you are shipping goods by land, air, or sea, work with a licensed customs broker. They have expertise in the entry procedures, changing regulations, requirements, taxes, and fees for imported merchandise.

3.

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