Tips on Lowering the Wholesale Price You Pay
What’s not to love about dropshipping? It’s a low-cost, effective way to enter the eCommerce industry. Many have argued that it is dead, dying, or just plain ineffective. In fact, “does dropshipping work in USA?” is a question we often encounter from our clients. Despite what the critics say, you stand to make lots of […]
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Inflation is on the rise all around the world. In the United States, the inflation rate hit 7.5% in January, the fastest pace in 40 years, but other major economies are suffering similar problems. U.K. inflation rose to 5.5% in January and is expected to reach 8% in the Spring. In the Eurozone, inflation stands above 5%—higher than at any time since the launch of the single currency. On the other side of the globe, prices are increasing more rapidly in both Australia and New Zealand.
Policymakers are hopeful some of this inflation will prove to be short-lived. They believe this bout is partly explained by disruption from the COVID-19 pandemic, with the world now struggling to cope with a surge in demand following the reopening of so many economies. That is driving the price of raw materials and energy higher. Logistics costs add to the pressure, with the world’s shipping and freight companies also trying to re-orient themselves in the wake of the pandemic.
However, not all economists are convinced by these arguments—and central banks such as the Bank of England are already conceding that inflation may last longer than initially expected. The war in Ukraine has the potential …
As retail catapults into the future, companies can’t afford to get left behind. Leading the way in industry influence, Amazon shapes global retail standards and shopping habits. To stay competitive, more retailers and consumer packaged goods (CPG) suppliers are taking specific actions to emulate Amazon’s signature inventiveness and customer obsession.
Let’s see how retailers are keeping up with Amazon, plus the capabilities retailers are looking for, which CPG suppliers should pitch to stand out and sell more.
Many retailers are scrambling to digitize their processes to keep up with the e-commerce giant. The following tech trends are helping retailers accelerate the pace of their omnichannel service.
AI powers many retail processes, including Amazon’s personalized recommendations, assortment planning, and Just Walk Out technology for cashierless in-store service. Now retailers are doubling down on AI for faster processes that make the customer experience more convenient.
Walmart added AI to its fulfillment processes to fill online orders faster. 1 Redman, Russell. Walmart to build local fulfillment centers at dozens of stores. Supermarket News. January 27, 2021. Neiman Marcus uses AI to match product and customer data for personalized product recommendations. 2 Goldberg, Jason. AI’s …Online work can be the perfect way to make money if you want to be your own boss, and in this article, we’ll discuss fantastic ways to get started. #1 Set up a Patreon account Patreon is a platform that allows creatives to share, interact with audiences, and monetize their content. If you create videos, […]
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There’s no question that the humble landing page is one of the most powerful digital marketing tools. Capturing leads, building trust, and generating conversions—great landing pages yield positive results for marketers at every stage of the buyer’s journey.
But not every landing page creates such positive outcomes. Busy, messy, and downright bad-looking pages fail to capture visitors’ attention, while poorly written copy does little to mitigate their disinterest. The average conversion rate of a landing page stands at 26%, but most pages capture just 10% of the visitors they get (if that). Clearly, it takes more than luck to design a high-converting landing page.
So what’s the secret sauce for high-octane success? An excellent page design. Following the gold standard of design has the potential to kick conversions into hyperdrive, capturing more leads, drawing sustained interest, and achieving the coveted 26% benchmark.
Let’s explore the steps of creating a great landing page design, including some examples from successful ecommerce brands.
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Any online webpage that provides information about a product or service is called a landing page. These homepages, category pages, and …
There are myriad ways you can connect with consumers. One of the most important ways is developing a brand voice that shows the consumer packaged goods (CPG) world who you are and provides that first impression and connection with potential consumers.
Now, you may be thinking, “I have a brand. But does it have a voice?” Or maybe you’re thinking, “My brand has a voice, but is it saying the right thing?”
Creating a brand voice that connects with consumers can seem like a daunting task, but we’ve done some of the heavy lifting for you and created this quick guide to help you create a brand voice that sings better than Pavarotti and Maria Callas combined.
What do you think of when you hear the words “little blue box”? What comes to mind when you see a gecko? When you see a white cursive lettering on a red background?
If you said, Tiffany, Geico, and Coca-Cola, you’ve just passed your first test of understanding what brand voice is.
Simply put, a brand’s voice is its vibe or its personality, if you will. It’s the image you create, and the feeling that you want consumers …