What is Etsy? How do you dropship on Etsy? What are the benefits of dropshipping Etsy products? You’ve most likely got a lot of questions concerning the Etsy marketing platform. And I’ll answer all of them, as well as many others. But, before I tell you more about Etsy and what it can achieve for […]

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AAPI Small Business Spotlight With Qurate Retail Group

In honor of Asian American and Pacific Islander (AAPI) Heritage Month, we are spotlighting Qurate Retail Group’s efforts to highlight AAPI-owned businesses as part of their ongoing Small Business Spotlight initiative. This program supports entrepreneurs from underrepresented groups with national on-air and digital exposure, along with various other in-kind services, sourced through RangeMe.

Qurate Retail Group’s Small Business Spotlight gives these businesses the opportunity to showcase their products to a national audience through their leading retail brands including QVC, HSN, and Zulily. QVC and HSN reach a combined total of more than 90 million homes via five television networks and reach millions more via multiple streaming services, social pages, mobile apps, and websites. In the online retail space, Zulily serves millions of Moms everywhere by offering a fun, personalized shopping experience. 

Read through the stories and experiences of four of the AAPI-owned businesses selected by Qurate Retail Group below.

M2Ü NYC

Born and raised in Taiwan, Amy Granger’s first makeup experience was in her mid 20’s after coming to the U.S. to attend graduate school at the Massachusetts Institute of Technology (MIT). Getting a beauty makeover at a major department store left her feeling unrecognizable, and not in a good …

How to Make Money Online: 28 Real Ways to Earn Money Online

From online lottery to stuffing envelopes at home, there are lots of popular get-rich-quick money-making ideas that always pop up. Do they work? Not really. Will you make money doing it? Maaaybe. But you’d probably make more money from your 9-to-5 job. At least then it’s a guaranteed paycheck. 

The truth is there are real ways to make money online​​millions of people are doing it each day. From freelance digital nomads to savvy marketers to rising entrepreneurs, there are plenty of business ideas you can try at home using your laptop and a solid internet connection. So let’s break down some real ways to make money online.

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How to Make Money Online: 28 Real Ways

1. Start dropshipping

Let’s start our list off with one of the most popular ways to make money online. According to Google Trends, dropshipping’s popularity is rising, highlighting its viability as a business idea. With success stories about how an entrepreneur made $ 6,667 in eight weeks or how a store owner made six figures selling just one product, there’s plenty of proof that dropshipping is a real way

Quite often, our clients ask: what is the purpose of building an e-commerce website for my dropshipping store? Our response is simple! All across the world, people are increasingly turning to e-commerce websites to search for goods and services and find the things they want. That tendency is unlikely to change, in my opinion. Do […]

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Celebrating Diversity in May: AAPI- and Haitian-Owned Brands Make Strides

The month of May is full of heritage celebrations, highlighting the present-day importance and historical impact of diversity within the United States. Celebrated in May, Asian American and Pacific Islander Heritage Month recognizes the challenges faced by Asian Americans, Pacific Islanders, and Native Hawaiians and their vital contributions to American history. As an expansion to the annual Haitian Flag day, Haitian Heritage Month is also celebrated in May every year. It is a time to celebrate the vibrant culture, distinct art, unique cuisine, and origin of Haitian people.

In honor of these heritage celebrations, we asked AANHPI- and Haitian-owned brands on RangeMe about the stories behind their culture and the obstacles they have faced within the retail world.

AANHPI-owned brands on RangeMe

Nona Lim

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Nona Lim grew up in Singapore, the tiny island known as a melting pot of Asian cultures, full of outdoor markets and street food vendors offering signature dishes perfected over decades. After leaving Singapore for a consulting job in London, Lim eventually moved to San Francisco’s Bay Area to follow her passion for competitive fencing. As an athlete, she realized the importance of fueling the body with clean foods, leading her to become …

How to Build a Marketing Calendar for Your Ecommerce Store

A successful marketing campaign is like a great Broadway showit doesn’t happen by accident. Brands need to keep their whole team aligned, meet pressing deadlines, and perform quality control on all pieces of collateral, long before the curtain opens. 

And contrary to popular belief, there’s not much luck involved at all.

Preparing for a great marketing campaign involves meticulous planning, attention to detail, and sometimes a bit of forecasting. You can’t stop unexpected deadlines or roadblocks from impacting your marketing activities, but you can create a detailed marketing calendar that sets achievable goals, tactics, and solutions for each campaign you accomplish.

Let’s take a closer look at the nuts and bolts of building an ecommerce marketing calendar, as well as some tools that may help to simplify the process.

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What is a marketing calendar?

what is a marketing calendar

A document that houses detailed plans for specific marketing campaigns is known as a marketing calendar. This spreadsheet, database, or table is used to track the activities, deadlines, and goals that will be used on a project within a set period of time. For example, some marketing calendars plan out campaigns over the