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RangeMe, Preferred Partners, Launch CPG Growth Summer Content Series

This summer, RangeMe, and our Preferred Services partners will launch a series of weekly content aimed at providing emerging brands with insights to help them boost sales, maintain strong cash flow, elevate advertising, optimize logistics, and champion environmental sustainability as they gear up for this year’s Black Friday/Cyber Monday season. 

The series, collectively titled S.C.A.L.E (for Sales, Cash Flow, Advertising & Awareness, Logistics, and Environmental Sustainability) brings together the expertise and experience of RangeMe Services members KickFurther, Hawke Media, ShipBob, and Ecodrive to equip brands with best practices to help them grow and thrive.

“Each of our Preferred Partners participating in S.C.A.L.E. have expertise in key areas related to CPG growth,” says Vir Satyan, SVP of Supplier Success at RangeMe. “They will share knowledge gained from their collective experience in helping steer hundreds of CPG brands along a path to success.”

The series kicks off the week of July 15th, with each week featuring a variety of content from a different partner. Following is the S.C.A.L.E. summer content schedule:

Week of July 15: Hawke Media

Digital marketing agency Hawke Media will host a webinar in which Senior Growth Expert & GM of Hawke Capital, David Chon, will discuss how to …

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Lowes Foods Highlights Emerging Brands in an Experiential Tour de Force

The new Lowes Foods store in Winterville, North Carolina aims to create an entertainment-driven shopping experience. It features an array of unique concepts and various specialty food sections that seek to create a “Village of Shops” theme, providing customers with a diverse and engaging shopping environment, complete with interactive elements and a strong focus on customer service.

In a recent fireside chat with RangeMe & ECRM SVP of Retail Wayne Bennett – who was on hand at the store’s grand opening – Lowes Foods SVP of Merchandising Glenn Figenholtz discusses the new concept and how it fits in with Lowes Foods overall strategy for delivering a truly unique shopping experience to its customers. 

Take a virtual tour through the Lowes Foods Winterville Store

ECRM: Tell us a little bit about your background and your role at Lowes Foods.

Figenholtz: I lead merchandising at Lowes Foods across our entire store, and I’ve been with the company for about two years now. I have a long history in the retail space, over 20 years now. I started my career at Walgreens and ran many of the food and beverage businesses there for quite some time. 

ECRM: How does the Winterville store showcase

…
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Do-It-Yourself Nutrition Labeling for Emerging Food Brands

Food entrepreneurs have a lot on their plates. From sourcing the best ingredients to finding the perfect packaging – there’s no shortage of tasks to take up your limited time and resources. However, no matter how dialed in your product is, you can’t start taking over retail until you conquer compliance. 

Nutrition labeling requirements can make startups feel lost. This feeling often leads businesses to fork over tons of money for consultants to take care of their nutrition labeling. In this article we’re going to cover how you can quickly create compliant nutrition fact panels so you can put more of your hard earned cash back into your business. 

Do I need a nutrition fact panel? 

While the FDA always requires ingredient statements and allergen declarations, there are actually cases when nutrition fact panels can be optional. There is a small business exemption for companies that have less than $ 50,000 in food sales and less than $ 500,000 in total sales. However, even if your company falls beneath this threshold, it’s important to think about where you want to sell your products. If you’re looking to make your products available in any major retail chain, you need nutrition fact …

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In: Dropshipping|Last Updated:
TikTok Shopping: How to Create a TikTok Shop in 2024

TikTok—when people hear the name, they think of viral dances and catchy trends. But there’s a lot more brewing behind those short clips.

As of November 2023, the hashtag #TikTokMadeMeBuyIt had racked up a staggering 75 billion views. As brands look to reduce the gap between discovery and purchase, they are leaning on TikTok shopping to seamlessly integrate buying options directly into the platform.

Ahead, learn how to set up a TikTok shop and use its native tools to reach potential customers and TikTok users. 

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What is TikTok Shop?

TikTok Shop is the commerce feature within the TikTok app. It allows users with business accounts to sell products directly on the platform. Features like shoppable videos and Live shopping enable sellers to engage new audiences and drive sales for their business.

What are the benefits of TikTok Shop?

TikTok Shop brings your products directly to a vibrant audience, removing any extra steps for TikTok fans to become your customers. Especially with Gen Z and Gen Alpha leaning heavily into TikTok for brand discovery, being searchable and offering immediate purchase options like live shopping ads and video shopping ads just …

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How Walmart Sets Suppliers Up for Success: Q&A With Jason Fremstad

Walmart is not just looking to give emerging brands a foot in the door with the largest retailer in the world, it also wants to provide them with the education and resources to succeed once inside, according to Jason Fremstad, Senior Vice President of Supplier Development. 

In this fireside chat with ECRM & RangeMe SVP of Retail Wayne Bennett, Fremstad shares how Walmart has created several tailored pathways for suppliers based on their origin, category, and maturity level and how its innovative programs, including its Growth Summits and Open Call events are designed to support suppliers at different stages of their journey. These initiatives help suppliers understand and navigate Walmart’s processes while ensuring a steady pipeline of new and capable suppliers and products for customers.

Bennett: Tell us a little bit about your journey at Walmart, and your role as the SVP of Supplier Development and how it fits within the Walmart ecosystem.

Fremstad: I started my retail career at Walmart, Inc. My first role in 2006 was a buyer’s assistant at Sam’s Club, a role that doesn’t even exist anymore. But it was an amazing role to have because you had the ability to work directly with merchants, and …

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In: Dropshipping|Last Updated:
Buying An Online Business: 10 Best Marketplaces to Explore

Starting a business from scratch can be tough. On top of all the hard work it takes to get up and running, there’s always the possibility that it just might not work out in the end. That’s why some entrepreneurs opt to buy online businesses instead of building them from square one.

By buying an already established business, you can be sure the business model and operations are a success. It doesn’t mean less work, but it does mean a softer landing for many. Let’s look at some considerations and the best marketplaces to browse if you’re looking to buy an existing online business. 

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Pros and cons of buying an online business

As with every business option, there are considerations to weigh. Let’s look at some pros and cons: 

Pros of buying online businesses

Established business model, revenue stream, and cash flow Established customer and user base, so you don’t have to build one from scratch Proven business model with established infrastructure, tools, processes, operations, and digital assets Access to valuable performance data through tools like Google Analytics Potential for rapid growth and scalability

Cons of buying online businesses

Significant …
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