Getting Tough on Soft Claims
We are all endlessly bombarded with marketing messages and tactics attempting to get us to purchase one product over another. Whether a company is promoting its formula (“New and Improved”), showing its popularity (“America’s #1 Choice”), or highlighting benefits (“Keeps you Fuller Longer”), it can be hard to wade through the messages and know what’s true and what truly matters. All consumers ever want is what is best for them and their families.
Understanding FDA regulations
It’s critical to know and understand what these claims mean and how companies use them. Regarding claims, there are varying degrees of oversight from the U.S. Food and Drug Administration (FDA) and the United States Department of Agriculture (USDA). These are the two big agencies tasked with ensuring the safety of the food that Americans eat every day. The FDA oversees all processed food, while the USDA regulates meat, poultry, eggs, and produce.
The FDA groups the claims that they oversee into three different categories:
Nutrient content claims: These claims help put the level of a nutrient in the product into perspective for the consumer by using terms such as free, high, and low, or compare the nutrient levels in a food to that …