12 Best Instagram Analytics Tools for 2023
Do you know if your Instagram marketing strategy is working? Can you tell which post or story generated the most engagement over the course of a week? If you don’t have the answer to any of these questions, you need a healthy dose of Instagram analytics.
For those unfamiliar with their role, Instagram analytics help you assess the performance of your content and your profile overall. Savvy businesses utilize IG analytics to track a variety of metrics and evaluate the potential of their posts. By paying close attention to your analytics data, you can gain useful insights to help you improve your Instagram marketing.
But how do you get analytics on Instagram, especially since the platform doesn’t have its own analytics dashboard? Well, that’s exactly what we’re going to look at.
In this post, we’ll discuss the two main ways you can access analytics on Instagram, including the best tools to track Instagram metrics specific to your goals.
Let’s get started.

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How to get Instagram analytics
You can track Instagram follower stats and other key metrics through:
An Instagram business profile An Instagram analytics toolIf you’ve already created …