10 Email Marketing Best Practices That Bring Good Results
While the practice may seem outdated or low in value, you might be surprised at how much your business can benefit from a solid email marketing strategy. In fact, the email marketing market is projected to be worth an impressive $ 17.9 billion by 2027.
But here’s the key: You can’t just send out a few emails here and there and hope for the best. By “solid email marketing strategy,” we mean one that’s thoughtful, strategic, consistent, and targeted. While there are many brands that attempt it, few actually reap the full benefits.
In this article, we’ll take you one step closer to being in that second category of brands that get results. We’ll look at 10 of the top email marketing best practices, from email subject lines to welcome emails to segmenting your target audience.
10 email marketing best practices
1. Start with a welcome email
The first email is important for setting the tone of your email campaigns and starting to build the relationship with your email subscribers.
In your welcome email, introduce yourself and tell them exactly what to expect, like how often you’ll be emailing and the types of things you’ll be talking about. It also …