In: Retailing Tips|Last Updated:

Graham Firrell is a visionary entrepreneur who has carved a niche for himself in the health and wellness industry. As the founder and CEO of GoWild Australia, he has introduced the world to the Kakadu Plum (aka gubinge), a superfood native to the coastal outback of Northern and Western Australia. Under his leadership, GoWild Australia has become a global supplier of the gubinge fruit and has developed all-natural liquid extracts, whole fruit powders, and process solutions from Indigenous Australian traditions.

The ‘Koala-fications’ of the Kakadu Plum

For over 60,000 years, Indigenous Australian communities have wild-harvested and used the Kakadu Plum as a medicinal, nutritious, and tasty food source. Today, this amazing superfood is recognized not only as the world’s richest source of natural Vitamin C, but also for containing over 50 various identified nutritive compounds. GoWild Australia sources the Kakadu Plum exclusively from native communities and cooperatives across Northern and Western Australia. These communities grow and supply this special ‘super fruit’ from sustainably managed and naturally wild forests or semi-wild plantations under their direct control. 

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GoWild Australia’s product applications can include foods, supplements, medicinals, nutraceuticals, skin care, hair care, body care products, and beverages …

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In: Dropshipping|Last Updated:

While some may think email marketing is dead, that’s far from the truth. Data shows that a successful email marketing strategy can generate $ 36 of return on investment (ROI) for every $ 1 spent. This can have massive benefits for your business.

But many business owners and managers get stumped on how to create a newsletter that consistently gains email subscribers—and holds their attention long enough to convert them into paying customers.

In this article, we’ll go over everything you need to know to build great email marketing campaigns, from defining a strategy to finding the right email marketing software to designing and crafting the emails.

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1. Determine the goal of your newsletter

You can start sending emails willy-nilly, or you can have a clear, outlined goal that you’re trying to accomplish. When you start with a goal and plan a strategy that you stick to, you’re better able to keep track of your progress and growth.

Think about the core business objectives your newsletter can help you achieve. Things like:

A stronger relationship with your audience Educating email subscribers about who you are and what you have …
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In: Retailing Tips|Last Updated:

You may have heard of DUNS numbers, but if you aren’t sure what they are or what they are used for, you have come to the right place. It seems like to run a business these days, there are endless requisites or options that help your business run smoother, and a DUNS number is one of them.

Businesses of any size will benefit from obtaining a DUNS number, as there are a number of advantages to having one. For starters, lenders and business partners will view your business as more credible if you have a valid DUNS number. They are helpful for businesses and business owners working to acquire loans or funding, or attract new customers or business partnerships.

Additionally, a DUNS number is important if you want to access certain financial information databases which are only available to DUNS number holders.

These numbers are also beneficial for protecting your identity in the marketplace and getting access to better opportunities for growth on an international scale.

Learn more about this important business tool below and why it may be beneficial to get one for your business.

What Is a DUNS Number?

Simply put, a DUNS (Data Universal Numbering System) number, sometimes stylized …

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In: Dropshipping|Last Updated:

Any business owner can (or at least should) tell you that a solid marketing strategy is an absolutely crucial part of any successful business. But the problem is, it’s hard to know which strategies will work in any given circumstance.

That’s why marketing books are so useful. They can open your eyes to whole new worlds of theories, perspectives, and stories. They can help you build an arsenal of knowledge that’s diverse, comprehensive, and actionable. They can fill the gaps you don’t even know you have.

So which are the best marketing books to start with? Glad you asked.

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17 best marketing books out there

1. Buyology — Martin Lindstrom

best marketing books: Buyology

What motivates customers to buy? This is a pivotal question for successful marketing. As a business owner, you’ll never make a sale if you don’t know why anyone would buy your products or services. This book is based on Martin Lindstrom’s neuro-marketing study, diving into concepts like religion, superstition, rituals, and the senses, and how these elements influence people’s buying habits.

2. How to Win Friends and Influence People in the Digital Age — Dale Carnegie How to Win Friends and Influence People in the Digital Age

Surely you’ve heard of …

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In: Retailing Tips|Last Updated:

Graham Firrell is a visionary entrepreneur who has carved a niche for himself in the health and wellness industry. As the founder and CEO of GoWild Australia, he has introduced the world to the Kakadu Plum (aka gubinge), a superfood native to the coastal outback of Northern and Western Australia. Under his leadership, GoWild Australia has become a global supplier of the gubinge fruit and has developed all-natural liquid extracts, whole fruit powders, and process solutions from Indigenous Australian traditions.

The ‘Koala-fications’ of the Kakadu Plum

For over 60,000 years, Indigenous Australian communities have wild-harvested and used the Kakadu Plum as a medicinal, nutritious, and tasty food source. Today, this amazing superfood is recognized not only as the world’s richest source of natural Vitamin C, but also for containing over 50 various identified nutritive compounds. GoWild Australia sources the Kakadu Plum exclusively from native communities and cooperatives across Northern and Western Australia. These communities grow and supply this special ‘super fruit’ from sustainably managed and naturally wild forests or semi-wild plantations under their direct control. 

OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA

GoWild Australia’s product applications can include foods, supplements, medicinals, nutraceuticals, skin care, hair care, body care products, and beverages …

Read More

In: Retailing Tips|Last Updated:

In today’s fast-paced digital era, where information spreads like wildfire, having a well-crafted press kit is essential for business. A press kit acts as a powerful communication tool that allows you to present your brand, story, or event in a professional and compelling manner to journalists, collaborators, and other influencers. 

While a press kit is an integral component of any publicity campaign, it won’t get your company in the news on its own. Instead, a press kit aims to help a reporter or influencer– once they have decided they are interested in your brand – to create a better, more accurate and compelling story and spread your message. 

What exactly is a press kit?

A press kit serves as a one-stop resource that journalists, bloggers, and influencers can access to obtain comprehensive information about your brand. It includes press releases, fact sheets, high-resolution images, and key contact information, eliminating the need for them to search for details on their own. This makes their job easier, saves them time and increases the likelihood of your brand being covered. 

In addition, a well-crafted press kit showcases your professionalism and attention to detail. It helps establish your brand’s credibility by providing accurate and …

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