In: Retailing Tips|Last Updated:
The Power of Press Releases: A Guide for Emerging brands

In the fast-paced world of media, effective communication plays a pivotal role in gaining visibility and attracting attention. One powerful tool at the disposal of brad owners is the press release. A well-crafted press release can capture the interest of journalists, spark media coverage, and ultimately propel your business forward. In this article, we will delve into what a press release is, how to write one, and what to do with it to maximize its impact.

A press release is a written communication that announces newsworthy information about your business, product, service, or event. Its primary purpose is to generate media attention and coverage, helping you reach a broader audience. Press releases are commonly used to announce product launches and new research, partnerships, funding rounds, awards and significant company updates.

Crafting a compelling press release

Following are the steps you need to take to write an effective press release:

Start with a strong headline: Grab the attention of journalists by crafting a concise and engaging headline that highlights the most newsworthy aspect of your announcement. Keep it clear, compelling, and to the point.

Write a captivating introduction: Begin your press release with a compelling lead paragraph that answers the “who, …

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In: Retailing Tips|Last Updated:
RangeMe ‘Brings the Food Show’ to Maddie’s Market

IN BRIEF:

Maddie’s Market, an independent gourmet foods retailer in Highland Park, Ill., sought new pantry items for its assortment that were not available at local chains The retailer worked with RangeMe on a sourcing campaign that delivered product submissions from 320 qualified brands across several categories Owner Maddie Yastrow selected more than a dozen unique products for placement on its shelves, and is planning additional campaigns for the spring

“I never have to go to any food shows, because RangeMe brings the food shows to me.”

Madeleine Yastrow, Owner of Maddie’s Market, is not lying when she says this. As the first independent retailer to participate in a RangeMe sourcing campaign, she was able to evaluate more than 320 qualified brands, sample products from 86 of them and select more than a dozen for the shelves of her store – all without having to spend time away from her business. And as we all know, time is precious for an owner of an independent retail operation.

Indeed, Maddie is always on hand for her customers. If one of them mentions that she likes split pea soup, it’s available in Maddie’s Market the next day. That’s the kind of customer-first …

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In: Retailing Tips|Last Updated:
5 Effective Strategies for Landing New Retail Accounts in Q4

To pitch or not to pitch… THAT is the essential sales question for food, beverage and taxable grocery brands during the months of October, November and December. We all know that the fourth quarter can be a season of high revenue for retailers and brands alike, but also understand that most wholesale buyers put a hard stop to bringing in new products once they’re sleeves are rolled up and heads down during the busy holiday season.

As a brand with limited time, money, and energy, what should you focus on during this time? If you’re itching to pursue more shelves during this season, use my five effective strategies for landing new accounts and executing your last chance pitch this month. 

1. Evaluate your product’s relevance for the holiday season before pitching

When it comes to gearing up for a busy sales season like the holidays, you’ve got to ask yourself: does your product scream festive cheer or year round staple? Seasonal relevance can greatly influence the success rate of a pitch to potential new accounts. 

At times you might feel that throwing in a red bow or adding a festive slogan to your product can be enough to make it …

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In: Retailing Tips|Last Updated:
Optimizing Packaging for Consumer Appeal and a Positive User Experience 

Welcome back to our consumer packaged goods (CPG) marketing series! In our previous posts, we gave an overview of the most important elements you need to know to influence retail buyers and break through the branding clutter. The first post was a step-by-step journey on how to leverage the power of strategic marketing to get your products onto retail shelves. The second explored how to use branding to create an emotional connection with your target audience and convey the value proposition of your product

In the third post in the series, we’re getting into the nitty gritty of package design and how digging deeper into the preferences of your audience can help ensure you have a product that merchandisers will want to invest in.

Let’s get started!

Why is packaging so important?

Packaging is more than just a protective covering for your product. It’s a powerful tool to attract consumers and, equally importantly, merchandise buyers who want to feature your product in their stores.

Quality packaging is a crucial factor to consider for your business because “52% of consumers say they would likely return to a business for another purchase if they receive products in premium packaging.”

In the competitive …

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In: Dropshipping|Last Updated:

Quality products matter, but how you showcase them matters more. Enter visual merchandising: the key to captivating your customers with enticing product displays. It’s the new frontier in retail, where attention to detail and presentation excellence can set you apart from competitors.

Unfamiliar with visual merchandising? Don’t sweat it. This guide will break down what it is, highlight its various forms, and give you tips for setting things in motion.

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What is visual merchandising?

Visual merchandising refers to the strategic arrangement and presentation of products. This process shines a spotlight on their key features and benefits, drawing customers in and compelling them to make a purchase.

Step into any successful retail store. The sleek product displays that greet you aren’t just thrown together. Each item is thoughtfully positioned, a testament to the merchant’s commitment to visual merchandising. It’s this dedication that ensures products practically sell themselves.

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Your retail space? It’s more than just an area filled with items. It’s an active participant in your sales process. Visual merchandising turns this space into a powerhouse, optimizing every corner and display for …

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In: Retailing Tips|Last Updated:
The Power of Your Brain Trust

Historically, I would spend hours preparing to moderate roundtable discussions with diverse groups of senior executives. I would present emerging trends, new research, best practices, and lots of provocative questions meant to elicit personal reflection and engagement within the forum community. I mistakenly believed my role was to be the primary educator and inspiration of the gathering, but quickly realized that the participants contributed a collective insight that was far more valuable than any personal contribution. 

This is the power of your brain trust. Some of the wisest leaders I know are experts at harnessing the whole room. They thoughtfully create a brain trust of advisors to test ideas prior to finalizing their thinking. The smartest person in the room – is always the room.

In the last twenty years, only two of Pixar’s twenty films have flopped. They have created some of the most successful, innovative, and commercially relevant films of the last two decades (Toy Story, Monsters, Inc., Finding Nemo, The Incredibles, Up, Brave, and WALL-E). How have they done it? Co-founder of Pixar Animation, Ed Catmull, says it’s simple: the brain trust.

In his bestseller, Creativity Inc., Catmull says, “For all the care you put into artistry, …

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