In: Retailing Tips|Last Updated:
There’s No Business Like Show Business for Emerging Brands

In the fast-paced and competitive landscape of today’s market, emerging brands are constantly seeking ways to gain exposure and propel their growth. One effective avenue for achieving this is through strategic partnerships and product placements in movies and TV shows. By strategically positioning your brand in the film industry, you can create remarkable awareness without breaking the bank. 

This article explores the strategies and opportunities available for emerging brands to collaborate with the film industry, maximizing their brand exposure and paving the way for remarkable success.

Finding the right film or TV project for your product

To determine which projects align with your brand’s objectives, it’s crucial to start by defining your brand’s goals, understanding its story, and establishing its positioning. By doing so, you can identify the types of movies that resonate with your brand and target audience. Analyze your product sales and explore how movie partnerships could boost your brand’s performance. By taking a creative and strategic approach, you can find the perfect movie project for your brand.

Lainie Strouse, President of Lower Merion Productions who has developed, produced and sold Teacher Of The Year, is Executive Producer of “E.A.T. with Gavin Rossdale and the feature film, “Abby’s …

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In: Retailing Tips|Last Updated:
Creating Consistent Social Media Content for Your CPG Brand

Tell me if this sounds like you: You KNOW you “should” have a strong social media presence, where you post and engage consistently, but it keeps getting pushed to the back burner. 

I get it – juggling all the responsibilities that come with running your business is a full time job in itself! Creating consistent content for your brand on social media can be overwhelming, especially when you’re pressed for time. But it can be done with some planning and thoughtfulness. 

In this blog post, I’ll share my best practices to simplify the content creation process and help you maintain an authentic AND professional social media presence, even when you’re short on time, skills, or inspiration.

First off, I’m going to give you full permission to do LESS. So often I hear food founders say they should be on Tiktok, or should post reels a few times a week, or should work with influencers, or should do giveaways. But here’s your permission slip to do what’s right for you and your business. After all, you’re the one who has to execute it. So as we think about developing a digital marketing strategy, let’s make sure that it’s doable, week in …

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In: Dropshipping|Last Updated:
The Best Dropshipping Courses You Need to Take in 2023

Entrepreneurship is a key that can unlock positive changes in a lot of people’s lives. That said, it can be pretty daunting to start your own brand-new business if you’ve never done it before. 

But it doesn’t need to be. 

Many successful entrepreneurs and brands have worked to create educational content—like dropshipping courses—to teach their audiences the ins and outs of running an online business. 

So, if you’re looking for the best dropshipping courses to take in 2023, we’ve got you covered. 

We’ll let you know our favorite things about each course, who it’s most appropriate for, and how much it costs. By the end of this post you’ll know exactly what it takes to build a successful dropshipping business. 

What is a dropshipping course?

A dropshipping course is essentially a series of educational lessons aimed at helping entrepreneurs of all backgrounds who are interested in starting their own dropshipping businesses. 

These courses range in length—some only last a few hours, while others are 10 hours or more. However, they all cover fairly similar structures. 

Essentially, they all prepare you for the dropship lifestyle, and tell you the steps you need to take to start your own dropshipping business. 

So, …

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In: Retailing Tips|Last Updated:

Graham Firrell is a visionary entrepreneur who has carved a niche for himself in the health and wellness industry. As the founder and CEO of GoWild Australia, he has introduced the world to the Kakadu Plum (aka gubinge), a superfood native to the coastal outback of Northern and Western Australia. Under his leadership, GoWild Australia has become a global supplier of the gubinge fruit and has developed all-natural liquid extracts, whole fruit powders, and process solutions from Indigenous Australian traditions.

The ‘Koala-fications’ of the Kakadu Plum

For over 60,000 years, Indigenous Australian communities have wild-harvested and used the Kakadu Plum as a medicinal, nutritious, and tasty food source. Today, this amazing superfood is recognized not only as the world’s richest source of natural Vitamin C, but also for containing over 50 various identified nutritive compounds. GoWild Australia sources the Kakadu Plum exclusively from native communities and cooperatives across Northern and Western Australia. These communities grow and supply this special ‘super fruit’ from sustainably managed and naturally wild forests or semi-wild plantations under their direct control. 

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GoWild Australia’s product applications can include foods, supplements, medicinals, nutraceuticals, skin care, hair care, body care products, and beverages …

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In: Dropshipping|Last Updated:

While some may think email marketing is dead, that’s far from the truth. Data shows that a successful email marketing strategy can generate $ 36 of return on investment (ROI) for every $ 1 spent. This can have massive benefits for your business.

But many business owners and managers get stumped on how to create a newsletter that consistently gains email subscribers—and holds their attention long enough to convert them into paying customers.

In this article, we’ll go over everything you need to know to build great email marketing campaigns, from defining a strategy to finding the right email marketing software to designing and crafting the emails.

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1. Determine the goal of your newsletter

You can start sending emails willy-nilly, or you can have a clear, outlined goal that you’re trying to accomplish. When you start with a goal and plan a strategy that you stick to, you’re better able to keep track of your progress and growth.

Think about the core business objectives your newsletter can help you achieve. Things like:

A stronger relationship with your audience Educating email subscribers about who you are and what you have …
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In: Retailing Tips|Last Updated:

Looking for a nonprofit partner is like choosing a neighborhood to live in – there are thousands of decent ones to choose from, they are all slightly different, and everyone has an opinion on which one is the best. The process can become overwhelming if you don’t have a clear vision of what to look for in your next partnership.   

As a nonprofit that’s been around for nearly 30 years and is partnered with some of the largest retailers and pharmaceutical organizations in the world, we know what it takes to make a partnership successful. So, we’ve put together five qualities that we believe all businesses should look for in a nonprofit partner.   

1. They operate like a for-profit business

The term “nonprofit” can be somewhat misleading because it makes people think that nonprofits are run according to a different set of standards than a regular business. The truth is, however, that successful nonprofits are run like a for-profit business. They have an objective, strategy, and plan of execution in place. They have deliverables that they must meet to bring value back to their donors, field partners, and everyone who is working with them and for them. They also have …

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