In: Retailing Tips|Last Updated:
How to Get Product Placement in Movies and TV

Securing product placement in movies and TV shows is a complex endeavor that involves close collaboration with many different people, such as producers, directors, prop masters, set directors, stylists, make-up artists, and marketing teams. The process can be quite challenging due to the highly competitive nature of Hollywood productions. 

Numerous factors come into play when contemplating product placement, making it a multifaceted task. Filmmakers and TV producers are discerning about the products they choose to feature, giving priority to those that align seamlessly with the narrative, characters, and overall aesthetic of the project. Successful integration requires the product to blend harmoniously into the storyline, while considerations such as budget limitations, legal constraints, contractual obligations, and industry relationships further complicate matters.

Nonetheless, various approaches can be employed to facilitate product placement collaborations. Thorough research and strategic targeting are instrumental in identifying movies and TV shows that align with a brand’s identity and target audience. Engaging with production companies, studios, or networks involved in the content of interest is crucial, involving the preparation of a comprehensive proposal that emphasizes the organic fit of the product within the content, as well as the value and advantages it offers.

Recently, a webinar hosted by …

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In: Dropshipping|Last Updated:
How to Source Products (+9 Top Sourcing Websites and Apps) [2023]

To build a successful ecommerce business, you need an effective way to source products — but like so many things in life, this is easier said than done.

Before you can source products, you must choose a product sourcing method that works for you, evaluate different product sourcing companies, and then select a supplier to work with.

If that's not enough hard work, there are so many options out there — which ones should you consider?

No need to worry — we've got you covered.

In this product sourcing guide, you'll learn everything you need to know to get started. First, we'll explore 3 popular product sourcing strategies. We'll then take a look at 9 product sourcing websites and apps that you can use.

But first, let's get on the same page:

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What Is Product Sourcing?

Here's a quick product sourcing definition:

Product sourcing is the act of acquiring products that you can sell. Today, most businesses source products online via B2B marketplaces, but you can also source products locally or at trade shows.

How to Source Products for Your Business

Basically, there are 3 main product sourcing strategies — …

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In: Retailing Tips|Last Updated:

We’re back! In our previous RangeMe column on consumer packaged goods (CPG) Marketing, we gave a top-level view of understanding your audience, holistic branding, and the types of advertising strategies you need to consider in order to influence merchandise buyers in your niche (click here to read the column).

In this column, we’re going to dig a little deeper into all the unique variables of branding as we explore how to develop a brand that breaks through the clutter and tells your unique story in a way that resonates with both merchandise buyers and consumers— so it’s your product they can’t stop thinking about!

Let’s dive in!

The power of branding

You probably know what we’re going to say… that to succeed in today’s market, you have to create a strong brand presence. Whether you’re a product supplier, business owner, entrepreneur, or product innovator, effective branding can make all the difference in capturing the attention of merchandise buyers and their consumers.

Branding is not just about having a pretty logo or a catchy slogan. It is about creating an emotional connection with your target audience and conveying the value proposition of your product. And you have to do all of …

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In: Dropshipping|Last Updated:
10 Best Marketplace Websites for Growing Ecommerce Sales

Marketplace websites continue to attract ecommerce merchants from all corners of the globe. After all, there’s no better way to gain access to a broad, active audience than by selling through these sites. But while there are benefits to selling online via marketplaces, it’s important to consider factors such as transaction fees and commission to choose the best platform for you.

Below, we’ll walk you through some of the best marketplace websites you can consider for growing your business. You’ll get to choose from a good mix, including marketplaces focused on specific niches like furniture and tech. 

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Top online selling sites and marketplaces

1. Amazon

Top online selling site: Amazon

Unsurprisingly, Amazon takes the top spot due to its sheer volume of revenue and sales. It’s reported that the company sells over 400 products per minute, providing merchants with an active, high-intent audience to sell to. 

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Selling on Amazon requires you to sign up for an Individual or Professional plan. The Individual plan has no signup fees but requires you to pay 99¢ per item sold (plus the extra selling fees). The Professional plan, …

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In: Retailing Tips|Last Updated:
Mastering the Three Pillars of A Successful CPG Business

For CPG founders looking to expand their brand recognition and sales through wholesale accounts, success doesn’t happen overnight. It requires a well-thought-out strategy and a strong foundation. In this blog post, we’ll explore the three pillars that every successful CPG brand has put into place in order to find stability on the shelf. These foundational keys will help you take your packaged food business to new heights in the competitive world of wholesale distribution.

Pillar One: Effective branding and marketing

By the time you get to the shelf, we assume that you have a fantastic product line (Delicious! Values-oriented! Sustainable! Functional! Craveworthy! And on and on and on…) that attracts a specific target audience. But your product is just going to sit on the shelf unless it’s eye-catching enough to stop a new audience and convert them to buyers. 

From that point, what will turn your audience into repeat customers and raving fans? Aside from your delicious taste, or undoubtable functionality, it’s memorable branding and marketing that is going to do it. Think about your favorite brand: can you recall the way it makes you feel? The colors on the packaging? Maybe a cheeky tagline they use, or the vibe of …

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In: Dropshipping|Last Updated:
11 Best Websites to Sell Stuff Online (2023)

Before the advent of the internet and ecommerce, yard sales and newspapers were the only places where you could sell your stuff without owning a storefront. Now, with all of the different selling websites and apps available, anybody can make extra cash selling just about anything, without having to leave their house.

Online selling has completely changed the way we think about starting a business. And there’s a good reason why: 63% of shopping journeys start online, making online selling an increasingly lucrative option for aspiring young entrepreneurs.

Are you a hobbyist looking to sell kitchen equipment? Do you have a backstock of trendy jewelry? Have you got a connection to get a product at wholesale prices? Maybe you’re just looking to sell off that Beanie Babies collection? (Don’t lie, you’ve got one!) Or, perhaps you’re practicing feng shui and looking to declutter your living space or storage unit? If you’re still trying to figure out how to find winning products, check out Shopify’s Winning Products course.

No matter what your objective is or what you’re selling, there’s a sales channel out there that’s a perfect fit for you. We’ve done the research and …

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