In: Dropshipping|Last Updated:
International SEO Strategy: How to Create Yours In 9 Steps (+ Expert Insight)

Ever wondered why Apple hosts multiple versions of its site for different countries? It’s because of international SEO. This approach is crucial for brands aiming to make an impact on a global scale.

Creating an international SEO strategy requires thoughtful planning and execution. You’ll need to account for local search engines, cultural and language differences, and the increased competition that comes with cross-border expansion.

Ready to do it all and take your business to new heights? Here’s everything you need to know to get started.

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What is international SEO?

International SEO is the practice of optimizing your website to make it more relevant and visible to audiences in different locations. You can use this strategy to achieve specific goals, such as: 

Expanding your market reach Building international brand awareness Increasing global sales

Implementing international SEO effectively bridges the gap between your business and potential customers across borders. It’s particularly useful for companies looking to attract customers from specific regions or linguistic groups.

How does international SEO work?

Google and other search engines tailor search results to match a user’s location and language. International SEO steps in here. It tells these …

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In: Retailing Tips|Last Updated:
RangeMe Sourcing Campaign is Sweet (and Salty) Success for The Panza

One of the benefits of being a RangeMe Starter or Premium subscriber is that you can participate in retailer sourcing campaigns, increasing your chances of getting your products discovered. This is just what Gianna Malatrasi, Co-Founder & CEO of The Panza did. The brand was one of 12 selected by Madeleine Yastrow, Owner of Maddie’s Market, who ran a sourcing campaign this past summer (see full video interview with Malatrasi below!)

Maddie was looking to refresh her pantry selection with unique and innovative products across categories that her customers couldn’t find in nearby chain stores.

The Panza gourmet snacks are thin, crispy sweet cracker cookie sticks, each is artisan-crafted with impeccably sourced high-quality natural and organic ingredients that are non-GMO and vegetarian friendly – ideal to pair with coffee, tea, wine, cheeses, dips, fresh fruits, ice cream or added to charcuterie boards.

“We really enjoyed the sourcing campaign process, it was easy and straightforward,” says Malatrasi, who has been already seeing its products fly off the shelves at Maddie’s. “Everything is streamlined and clear. RangeMe allows smaller companies to showcase their products to so many prospective buyers, that it can be a gamechanger for any company that has a great …

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In: Dropshipping|Last Updated:
Digital Nomad 101: The Ultimate Starter Guide (2024)

Do you dream of making your office anywhere you are on the globe? If so, the digital nomad life is calling your name.

Let me break it down for you: I kicked things off in Pakistan, landing my first writing gigs. When I hit Switzerland for grad school, my work rolled right along with me. Between classes, I’d be at some local café, my laptop open, tapping away at my latest assignment. And whenever I’d take off to check out a new European spot on a long weekend, my work was right there in my backpack.

Curious how to get into this lifestyle and keep the cash flowing while hopping from one country to the next? Stick around for this guide. I’ll walk you through how to make the digital nomad dream your everyday reality.

Start selling online now with Shopify

Start your free trial

What is a digital nomad?

A digital nomad is a person who works online while traveling the world. Unlike the typical image of beach lounging with a laptop, which isn’t practical due to the glare, digital nomadism is truly about creating the perfect work-life balance.

For the digital nomad, “life” is about more than …

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In: Dropshipping|Last Updated:

Do you dream of making your office anywhere you are on the globe? If so, the digital nomad life is calling your name.

Let me break it down for you: I kicked things off in Pakistan, landing my first writing gigs. When I hit Switzerland for grad school, my work rolled right along with me. Between classes, I’d be at some local café, my laptop open, tapping away at my latest assignment. And whenever I’d take off to check out a new European spot on a long weekend, my work was right there in my backpack.

Curious how to get into this lifestyle and keep the cash flowing while hopping from one country to the next? Stick around for this guide. I’ll walk you through how to make the digital nomad dream your everyday reality.

Start selling online now with Shopify

Start your free trial

What is a digital nomad?

A digital nomad is a person who works online while traveling the world. Unlike the typical image of beach lounging with a laptop, which isn’t practical due to the glare, digital nomadism is truly about creating the perfect work-life balance.

For the digital nomad, “life” is about more than …

Read More

In: Dropshipping|Last Updated:

Do you dream of making your office anywhere you are on the globe? If so, the digital nomad life is calling your name.

Let me break it down for you: I kicked things off in Pakistan, landing my first writing gigs. When I hit Switzerland for grad school, my work rolled right along with me. Between classes, I’d be at some local café, my laptop open, tapping away at my latest assignment. And whenever I’d take off to check out a new European spot on a long weekend, my work was right there in my backpack.

Curious how to get into this lifestyle and keep the cash flowing while hopping from one country to the next? Stick around for this guide. I’ll walk you through how to make the digital nomad dream your everyday reality.

Start selling online now with Shopify

Start your free trial

What is a digital nomad?

A digital nomad is a person who works online while traveling the world. Unlike the typical image of beach lounging with a laptop, which isn’t practical due to the glare, digital nomadism is truly about creating the perfect work-life balance.

For the digital nomad, “life” is about more than …

Read More

In: Retailing Tips|Last Updated:

Welcome back to the enthralling world of CPG Marketing Magic! In the first three columns, we delved into the captivating realms of CPG branding and packaging. In this month’s column, we’re ready to equip you with strategies that will not only catch the eye of retail buyers but also powerfully propel your inventory off the shelves.

So let’s uncover what it takes to move inventory in the dynamic CPG landscape.

The challenges of moving inventory: unveiling the obstacles

So far on our journey, we’ve guided you through the nuances of building a strong brand identity and crafting irresistible packaging. Now, it’s time to tackle the next challenge: moving inventory.

Imagine your product taking the spotlight on every shelf, aisle, and screen – that’s the goal we’re chasing. But reaching that goal comes with a few challenges along the way.

To stay prepared, here are three common bumps in the road you should be aware of when it comes to CPG marketing.

Fierce market competition

In the bustling world of consumer packaged goods, competition is always on the rise. Everywhere you turn, there’s another brand vying for the attention of both buyers and consumers. This cutthroat environment means your product needs …

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