It seems as if Liberation Day has been anything but liberating for those in the retail and foodservice industries. President Trump’s reciprocal tariff strategy launched on April 2 has led to buyers and brand-owners scrambling to adjust their sourcing practices in an effort to minimize the impact on their businesses.
As some countries try to engage in bilateral negotiations to modify some of these tariff rates, and some exemptions are being made, the fluidity of the situation makes it difficult to predict what the final outcome of these tariffs will be. As a result, retailers and foodservice operators are now paying much closer attention to where their products and ingredients are coming from. To help in these efforts, RangeMe and ECRM launched its new TariffSmart Sourcing initiative.
What is TariffSmart Sourcing?
TariffSmart Sourcing is a global sourcing initiative that connects buyers and brands based on Primary Country of Origin—helping retailers discover products from trade-friendly regions that align with their sourcing strategies, cost structures, and compliance goals. It empowers buyers to navigate shifting trade landscapes and find the right products—made in the right places—faster. It also enables suppliers to gain exposure with buyers who are specifically seeking products from their region of production.
Retail and foodservice buyers—from enterprise chains to independent shops—can browse curated collections on RangeMe and participate in targeted discovery campaigns and ECRM Sessions designed around origin-based sourcing needs.
Product collections by country and region
On RangeMe, buyers can find organized curated product collections by country and region:
- Made in the USA – products sourced or made in the United States
- Made in Canada – goods manufactured or assembled in Canada
- Made in Mexico – products originating from Mexico
- Made in Europe – products from countries within the European Union
- Made in East Asia – including Japan, South Korea, Taiwan, Hong Kong, Mongolia, and Macau
- Made in Southeast Asia – including Indonesia, Thailand, Vietnam, Malaysia, Philippines, Singapore, Myanmar, Cambodia, Laos, Brunei, and Timor-Leste.
- Made in South Asia – including India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, and the Maldives.
- Made in Oceania – including Australia, New Zealand, Papua New Guinea, Fiji, Samoa, Tonga, Micronesia, Vanuatu, and the Solomon Islands.
- Made in Central America – including Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama.
- Made in South America – including Argentina, Brazil, Chile, Colombia, Ecuador, Peru, Uruguay, Bolivia, Paraguay, Guyana, and Suriname
- Made in the Middle East – including United Arab Emirates, Saudi Arabia, Israel, Turkey, Jordan, Lebanon, Qatar, Kuwait, Bahrain, and Oman
- Made in Africa – including South Africa, Egypt, Kenya, Nigeria, Ghana, Morocco, Ethiopia, Tunisia, Rwanda, Tanzania, and Senegal
How suppliers can participate in TariffSmart Sourcing
For suppliers, TariffSmart Sourcing provides a strategic way to gain visibility with the right buyers based on where their products are made.
All RangeMe Starter, Premium and Pro subscribers can participate in TariffSmart Sourcing, getting their brands positioned in front of buyers actively looking for products made in the same country—or trade region—as theirs.
Starter, Premium and Pro subscribers receive:
- Inclusion in a high-visibility Collection based on your Primary Country of Origin
- Access to Immediate Opportunities campaigns curated for origin-based sourcing
- Opportunities to participate in ECRM Sessions where origin matters to buyers
- Year-round visibility with retailers focused on tariff-smart, local, or regionally compliant sourcing
Brands can showcase their country of origin and capabilities to buyers by submitting to the TariffSmart campaign on RangeMe here.
Click here to learn all of the benefits of RangeMe’s various subscription tiers.