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Melody Richard, SVP of Pantry for Walmart, works with her team to ensure that the retailer’s customers have what they need in the pantry to feed their families and friends. This includes a broad array of categories such as snacks, beverages, dry grocery, baking and breakfast meals, condiments, sauces and commercial breads. 

In this fireside chat with ECRM/RangeMe’s Wayne Bennett, Melody shares some of the key things that are important to the retailer, including:

The ability to demonstrate how your brand uniquely solves consumer problems Why great packaging matters The importance of a digital-first approach Commitment to EDLC and EDLP approach Regeneration

She also touches on how her team has been working to create solutions that provide unique opportunities for consumers around the bundling of products across categories (think crockpot and all of the ingredients that go into it for a nice winter dinner). 

This interview is packed with great insights! 

The post Walmart SVP of Pantry Shares Key Insights that are Important to the Retailer appeared first on The RangeMe Blog.

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In: Retailing Tips|Last Updated:

Being a retailer is kind of like being a celebrity. You’ve got the household name people recognize, a loyal fan base of frequent shoppers, and maybe even a group of online haters. I couldn’t tell you the brand name of my bedsheets, but I can tell you I bought them from Target. That’s the power of retailer magic!

Your storefront is at the forefront of the supply chain (whether you’re a brick-and-mortar or click-and-order store). This direct consumer relationship puts your business in a unique position to be hit with a variety of lawsuits, regardless if an accident was your fault. 

Even if a product you sell wasn’t made by you, it can often still be linked to your store since that’s where someone made a purchase. This is where the power of retail product liability insurance starts to shine.

1. Product-related Accidents

Consumer products sent 12.7 million people to the emergency room to be treated for injuries in 2022. Most of the injuries were caused by everyday household items you would assume to be safe, like chairs, pillows, and cleaning products.

If a customer buys a product from you, and that product causes bodily injuries or property damage, you’re …

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In: Retailing Tips|Last Updated:

The more we learn, the more we want to know. The ever-escalating prevalence of digital technology is feeding consumers’ thirst for knowledge – including detailed facts about the products they buy. Buyers are often searching for specific product attributes in a very cluttered marketplace. If they can’t easily access the details they are looking for, they move on.

Providing extended product information has become an imperative for retail and e-commerce success. Just getting to market can depend on providing a richly populated data set to support product promotion and transparency. Sellers providing inconsistent or incomplete information risk rejection from retailers and marketplaces, inventory snafus, delayed profits and poorly performing product listings. It’s a recipe for failure.  

Getting technical

Information technology and standards can be leveraged today to solve those problems. The collection and exchange of up-to-date, accurate information is made possible with standardized data that all trading partners can generate, exchange and understand. GS1 Standards are being used across more than 25 industries to encode data, meet regulatory requirements where applicable (e.g., food and healthcare products), enhance systems compatibility, facilitate productive relationships between retailers and suppliers, and meet consumers’ increasing demand for product transparency. 

GS1 Standards help businesses uniquely identify …

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In: Retailing Tips|Last Updated:

Melody Richard, SVP of Pantry for Walmart, works with her team to ensure that the retailer’s customers have what they need in the pantry to feed their families and friends. This includes a broad array of categories such as snacks, beverages, dry grocery, baking and breakfast meals, condiments, sauces and commercial breads. 

In this fireside chat with ECRM/RangeMe’s Wayne Bennett, Melody shares some of the key things that are important to the retailer, including:

The ability to demonstrate how your brand uniquely solves consumer problems Why great packaging matters The importance of a digital-first approach Commitment to EDLC and EDLP approach Regeneration

She also touches on how her team has been working to create solutions that provide unique opportunities for consumers around the bundling of products across categories (think crockpot and all of the ingredients that go into it for a nice winter dinner). 

This interview is packed with great insights! 

The post Walmart SVP of Pantry Shares Key Insights that are Important to the Retailer appeared first on The RangeMe Blog.

The RangeMe Blog…

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In: Retailing Tips|Last Updated:
How Sarilla Turns Cold Leads Into Warm Leads with RangeMe

“RangeMe is not necessarily the place where you are going to close a deal, though it has happened for us. What it does is move a cold lead into a warm lead and starts to build that buyer relationship.”

With this statement, Sara Delaney, Founder & CEO of beverage brand Sarilla, concisely summarized how best-in-class RangeMe subscribers view the platform, and leverage it as a key part of their overall strategy of moving buyers into and through their sales funnel. And Delaney makes great use of the tools it provides to ensure optimal exposure for her brand and to gain the insights she needs to engage buyers once a dialogue begins. 

We’ll get into the “how” shortly, but first, a little about Sarilla.

Sarilla’s origin and introduction to RangeMe

Asheville, N.C.-based Sarilla sells a line of alcohol-free social beverages made with all-organic and mostly regeneratively-farmed ingredients sourced primarily from the brand’s small farm in the African country of Rwanda – with plans to soon be Regenerative Organic Certified. Delaney got her start as an importer selling loose leaf tea in bulk after falling in love  with the tea from that region, and started experimenting with various formulations to make her …

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In: Retailing Tips|Last Updated:

In our previous column, you learned how to successfully move inventory and the strategies you can use to optimize your placement. In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising, why they’re important, and the secrets you need to know to get the attention of top retail buyers.

Let’s get started!

The importance of advertising

Advertising plays a crucial role in CPG marketing. This is highlighted in the fact that “roughly 23% of CPG companies’ budgets were devoted to marketing efforts in early 2023,” making it the highest share of ad expenditures among all U.S. industries.

Overall, advertising in any form serves three primary purposes:

Inform Persuade Remind

Advertising also works to serve several strategic functions because it:

Differentiates your product in a saturated market Builds brand recognition & loyalty  Drives sales & market share gains Educates others on your products’ benefits & uses Establishes and reinforces your brand image

When it comes to CPG marketing, advertising helps inform consumers and retail buyers about your brand and exists as a platform to educate people about the benefits it provides. It allows you to make a more intimate and emotional connection …

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