How to Sell: Value over Price
As prices rise and customers become vocal about the difference between what they thought something would cost versus what you offer, it is important to sell value over price.
The Retail Doctor Blog…
All Posts in Retailing Tips
SalesRX Customer Success Story: Joy Quinn of The Spice & Tea Exchange
“SalesRX is essentially another employee. It is my cross-door sales trainer with all the content, structure, training, and trainer tools. If I did not have the program, I would need a person running around doing all this for me.”
The Retail Doctor Blog…
How To Use The Right Questions To Sell More Effectively
How do I make my shop busier?
I get a lot of variations of this question from retailers…
Like everything is perfect; I just need more customers.
They are like gamblers who say they just need more chips.
But if they aren’t playing the game at the best of their ability, those poker chips are quickly squandered.
Likewise, if you aren’t getting the most out of those who are already visiting your store…
You’re settling for crumbs when you can have the whole feast.
That’s because you are probably making some huge assumptions:
That customers know what they want. That they’ve gotten all the information they need from the web. That it’s all about price.All three of these are wrong.
The Retail Doctor Blog…
48 MUST Ask Questions To Select A POS System For Retail
A question I’m asked frequently is how to select the best Point of sale (POS) system software. It’s important because a point of sale system for small businesses can make the difference between knowing what is going on and being left behind.
The Retail Doctor Blog…
How To Train Retail Employees to Ask for the Sale
Always be closing is an overused phrase sales managers have used for years.
It sounds great and if everyone were Alec Baldwin in Always be Closing, it would work.
Unfortunately for these managers, the world is slightly more complicated; it is composed of a variety of people with different attitudes, strengths, and weaknesses.
To be successful, store managers must be able to assess their sales staff, recognize their capabilities and then mold the majority of them into superior salespeople.
The Retail Doctor Blog…
7 Retail Display Ideas Found In Los Angeles to Try In Your Store
Customers come to your brick-and-mortar store to discover something new.
They are hopeful.
They want to discover something worth the trip.
That’s where your retail store design and visual merchandising can make the difference between, “You have a beautiful store,” and “I’ll take it.”
The Retail Doctor Blog…