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Diversity is in-demand worldwide. This 2022 retail trend is welcome news for diverse suppliers looking for growth abroad. Right now, consumer packaged goods (CPG) companies are trying to manage the risk of tighter profit margins. Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. 

Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line.

What diversity looks like around the world

Globally, we’re seeing a rise in conscious consumerism, where consumers shop according to their values. For instance:

82% of shoppers want a brand’s values to align with their own;1 Silberstein, Nicole. Harris Poll: 82% of Consumers Want a Brand’s Values to Align with Their Own. Retail Touchpoints. April 27, 2022. 32% of global consumers will buy from brands that support social and political issues that align with their values; and2 Evans, Michelle. Three Ways The Future Retail Store Will Change. Forbes. December 1, 2021. 27% will boycott brands that do not.3 Evans, Michelle. Three Ways The Future Retail Store Will Change. Forbes. December 1, 2021. …
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How Ulta Beauty Takes Product Innovation to the Next Level

The beauty enthusiast is at the heart of everything Ulta Beauty does. As a one-stop beauty destination with full-service salons in every store, the retailer provides guests with everything across the spectrum of categories and services. 

Its best-in-class loyalty program with high engagement – more than 90 percent of transactions come through it – and its large omni-channel footprint means guests can purchase products where, when, and how they want. 

And shoppers are purchasing products in record numbers. Net sales for Ulta Beauty increased 21 percent to $ 2.3 billion in its fiscal first quarter of 2022, up from $ 1.9 billion in the first quarter of 2021. Comparable sales were up 18 percent driven by a 10 percent increase in transactions and a 7.3 percent increase in average ticket.

RangeMe’s SVP of Retail, Wayne Bennett, caught up with Josie Ostrowski, Senior Manager, New Brand Partnerships at Ulta Beauty to discuss beauty trends and to unpack what the retailer looks for in the new brands it brings into its assortment.

RangeMe: What key product trends are you seeing in today’s marketplace?

Josie Ostrowski, Senior Manager, New Brand Partnerships at Ulta Beauty

Ostrowski: We’re really excited about the reintroduction of discovery and self-expression across the makeup and color spaces. Makeup is …

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Scaling is one of the most challenging things for businesses today. It takes time, money, strategy, and top-notch marketing to skyrocket from a successful small business to a more prominent, established brand.  

But many retailers, e-commerce, and CPG brands get stuck on marketing. It makes sense. Marketing can and does feel quite nebulous to those who don’t do it as their primary specialty. Especially in the ever shifting digital landscape today.

It’s why many e-commerce businesses choose to leverage outside companies in addition to or instead of internal teams. But what are the advantages and disadvantages of using an agency to boost your brand’s marketing and ultimately grow your business? This article breaks down the best and worst things about hiring an agency to execute your brand’s marketing strategy. 

Pros 

More Expertise, Skill Sets, and Creativity   

An agency like Hawke Media has a wide range of experts on hand on a wide variety of channels. That means you get more expertise on more channels, for less money than you would get hiring and training a team internally.  Agency experts work on their specialty daily with countless other brands, which makes them that much better at knowing what works best on …

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In the U.S., Black Businesses Month is celebrated during the month of August, building on a successful initiative that has been running since 2004. It’s an opportunity to support the 10% of American businesses that are Black-owned, particularly in sectors such as health care, social work, repair and maintenance, beauty salons, and restaurants.

The idea originated in a project launched by the entrepreneur Frederick E Jordan. He saw firsthand, during a 50-year career running his own engineering business, how hard many minority owners found it to get the backing their businesses deserved. Today, statistics suggesting the Black community is under-represented amongst small business owners – as well as more likely to suffer unemployment and poverty – underline why Black Business Month remains as important as ever.

Support from big business

The good news is that large American businesses are waking up to the idea of minority support. Target Corporation, for example, has promised by 2025 to invest more than $ 2 billion with Black-owned businesses and to add products from more than 500 Black-owned brands to its shelves. Retailer Sephora is pursuing similar targets, as it seeks to become more inclusive in the merchandise it stocks.

It’s not simply an …

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What Fast Fulfillment Means to Consumers

The unprecedented growth of the e-commerce industry has been front-page news – as have the global supply chain disruptions that followed. Most retailers’ supply chains were not prepared for the abrupt switch in transportation and fulfillment needs or the sudden spike in consumer demand. 

With supply chain disruptions making waves in even mainstream media, you might have thought consumers would loosen their expectations for fast and free shipping. However, recent consumer survey data revealed that since the onset of the pandemic:

33% of consumers have higher expectations for fast shipping 40% of shoppers have higher expectations for free shipping 42% of shoppers expect a two-day shipping option for every online purchase.

3 Unexpected Benefits of Fast Fulfillment

Most merchants know faster fulfillment will lead to a better customer experience, but there are actually benefits to nearly every aspect of your business when you prioritize a better delivery experience for your customers.

1. More Sales

According to consumers, promising fast shipping sells. A 2021 consumer survey revealed:

69% of consumers are more likely to click a display ad that mentions fast/free shipping 77% are more likely to purchase an item if it can be delivered…
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Around the world, the exciting ambiance of in-person trade shows is back. After a two-year, pandemic-driven hiatus, retail trade shows are starting to boom again worldwide – and that’s spectacular news for brands looking abroad to fuel growth.

As pandemic guidelines relax, consumer packaged goods (CPG) brands feel a growing urge to get out and network face-to-face with global retailers. Trade shows are ideal venues to boost brand awareness and product discovery, build industry relationships and trust, and make deals to drive revenue growth.

If you plan to attend, exhibit, or speak at an international trade show, consider the following best practices. But first, let’s acknowledge how the pandemic has shaped today’s trade shows.

How COVID-19 changed trade shows

In 2021, U.S. trade show attendance rates declined by 48% in Q2 compared to Q2 in 2019 and the number of exhibitors fell by 31%.1 Hegel, Theresa. Despite COVID Hurdles, Trade Shows Go On. ASI Central. September 27, 2021. In 2022, the retail industry shows higher demand for in-person trade shows; yet, supply chain disruption and labor shortages have made the ordering process longer than before COVID-19. For instance, producing custom booth setups used to take a few days and …

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