How Messy Product Data Kills Retail Revenue (and What Brands Can Do to Fix It)
For emerging consumer packaged goods (CPG) brands, few moments rival the thrill of landing a distribution meeting with a major retail buyer. Whether brokered through networking platforms like RangeMe or forged during meetings at a ECRM sessions, receiving that initial “yes” feels like the ultimate validation.
However, as Sudhanshu Gupta, Founder and CEO of Mirchi Labs, points out, that initial handshake is actually where the most complex phase of retail expansion begins. Getting a product approved is merely step one; getting that product set up, compliant, and visible across distinct retail portals is an entirely different operational hurdle.
For resource-constrained founder-led brands, navigating these distinct requirements can rapidly turn an exciting growth milestone into an operational bottleneck. Sales leads, administrators, and founders often find themselves bogged down in technical spreadsheets rather than driving core business growth.
“When the brands come, when they get ‘yes’ from the retailers, the very next thing is to get their product set up with those retailers,” says Gupta. “And every retailer comes with different requirements, different ways of accepting data. This is where Mirchi Labs comes in and helps brands set up their products and manage their product listings on various channels.”
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