Introducing the Story to Shelf Series with First Guest Creative Nature
The Story to Shelf interview series delves into the stories behind successful brand founders on RangeMe and their journeys of building their companies and bringing their products or services to retail. Our team is thrilled to interview these entrepreneurs and gain first-hand insights on their challenges, the creative solutions they used, and the tactics that helped them succeed. Get ready to learn from those who have been there and done that, and discover the secrets to success in the retail industry.
RangeMe founder Nicky Jackson kicks off the series with a 1:1 interview with Creative Nature’s founder Julianne Ponan.
The Story Behind Creative Nature
For people with major food allergies, shopping at a grocery store can be a series of Noes. No food with nuts. No food with seeds. No foods with certain additives. And for Julianne Ponan, who suffers from anaphylaxis to all of these, many of the allergen-free products she was able to consume had no taste.
Ponan was determined to change that with the launch of Creative Nature, a brand that specializes in baking mixes, snacks and confectionery products. Her mission was two-fold: to create products completely free of the top 14 common allergens and that taste …