How to Source and Use Customer Testimonials
There’s no question about it: customer testimonials help brands build trust, win over new customers, and earn more revenue.
In one survey from Bright Local, 94% of consumers said positive reviews make them more likely to shop with a business.
From startups to mom-and-pop shops to multibillion-dollar international brands, customer testimonials play a big role in how we evaluate brands and choose which ones to give our hard-earned money to.
So what’s the deal with customer testimonials, how do you collect them, and how do you use them?
That’s what we’ll look at in this article.
Don’t wait for someone else to do it. Hire yourself and start calling the shots.
Get Started Free
Why customer testimonials work
If you look up research around customer testimonials and reviews, you’ll find pages and pages of data that confirm their value. This is because of a powerful concept called social proof.
Social proof is a psychological phenomenon where we see others behaving a certain way and we follow suit. As humans, we do this to fit in, and because we’re making an assumption that others are making the right choice. Customer testimonials are a direct form of social proof.
Looking …
