Many retail brands were built upon the idea that they are the superhero for their customers. That the reason customers want to come in and buy their brand is to show them off – whether they sell apparel, home furnishings, or electronics.

But the pandemic changed things.

Today the customer who comes in is the superhero and it is now your job to engage them in a dialogue that is personal and unique to them with a focus on helping them be the hero in their own story. Face-to-face communication and all its value are in danger for those brands that have abandoned all that can happen on the sales floor to boost conversion and add-ons.

Target recently reported that just 18% of their sales started online versus 82% in-store.

How are you going to get your share from those customers who have saved over $ 5 trillion dollars and are now ready to spend?