In: Retailing Tips|Last Updated:

Expo West begins today, and for the next few days many brands will experience a whirlwind of networking, handing out samples, schmoozing at after-hours events, and starting potential business deals. Once it all wraps up, though, now what? Well, then it’s time to turn that momentum into tangible success. You’ve invested time, money, and energy into the event, and now the post-trade show phase is crucial. 

Let’s break down the essential steps to ensure you make the most of your trade show experience (keep in mind that this is also relevant for brands wrapping up an ECRM session as well!).

Create Your Event Post-Mortem Document

The first step in your post-trade show checklist is to take a moment to breathe and reflect on the whirlwind of the past few days – and getting those notes down on paper. It’s incredible how quickly the event fades from our memory, so now is the time to document the experience so you have it for future reference. 

Did you achieve your goals? Whether it’s expanding your network of potential distributors, finding a new co-packer, securing new orders, or simply gaining exposure, this reflection is crucial for your future success. 

Create a post-show document …

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In: Dropshipping|Last Updated:

Creating an SEO strategy for your website is one thing. But measuring the impact of your efforts? That’s where the real work begins. You need a reliable way to track progress and understand if your strategies are yielding the desired results.

Enter SEO reports. These reports provide detailed insights into your website’s performance metrics. With a snapshot of key indicators such as search engine position and organic traffic, you can gauge the effectiveness of your SEO efforts and make data-driven decisions.

Start selling online now with Shopify

Start your free trial

What is an SEO report?

A search engine optimization (SEO) report is a document or analysis reflecting a website’s performance in search engines. It typically includes critical metrics such as:

Organic traffic Keyword rankings Conversions Backlinks

Together, these SEO metrics enable you to present a clear and evidence-based assessment of how SEO strategies contribute to achieving business goals.

What are the benefits of using an SEO report?

An SEO report is crucial for companies of every scale. Acting as an SEO audit tool, it reveals the amount of organic traffic your pages attract and identifies SEO challenges potentially limiting your website’s effectiveness.

Here are seven key benefits of creating …

Read More

In: Dropshipping|Last Updated:

Creating an SEO strategy for your website is one thing. But measuring the impact of your efforts? That’s where the real work begins. You need a reliable way to track progress and understand if your strategies are yielding the desired results.

Enter SEO reports. These reports provide detailed insights into your website’s performance metrics. With a snapshot of key indicators such as search engine position and organic traffic, you can gauge the effectiveness of your SEO efforts and make data-driven decisions.

Start selling online now with Shopify

Start your free trial

What is an SEO report?

A search engine optimization (SEO) report is a document or analysis reflecting a website’s performance in search engines. It typically includes critical metrics such as:

Organic traffic Keyword rankings Conversions Backlinks

Together, these SEO metrics enable you to present a clear and evidence-based assessment of how SEO strategies contribute to achieving business goals.

What are the benefits of using an SEO report?

An SEO report is crucial for companies of every scale. Acting as an SEO audit tool, it reveals the amount of organic traffic your pages attract and identifies SEO challenges potentially limiting your website’s effectiveness.

Here are seven key benefits of creating …

Read More

In: Dropshipping|Last Updated:

Creating an SEO strategy for your website is one thing. But measuring the impact of your efforts? That’s where the real work begins. You need a reliable way to track progress and understand if your strategies are yielding the desired results.

Enter SEO reports. These reports provide detailed insights into your website’s performance metrics. With a snapshot of key indicators such as search engine position and organic traffic, you can gauge the effectiveness of your SEO efforts and make data-driven decisions.

Start selling online now with Shopify

Start your free trial

What is an SEO report?

A search engine optimization (SEO) report is a document or analysis reflecting a website’s performance in search engines. It typically includes critical metrics such as:

Organic traffic Keyword rankings Conversions Backlinks

Together, these SEO metrics enable you to present a clear and evidence-based assessment of how SEO strategies contribute to achieving business goals.

What are the benefits of using an SEO report?

An SEO report is crucial for companies of every scale. Acting as an SEO audit tool, it reveals the amount of organic traffic your pages attract and identifies SEO challenges potentially limiting your website’s effectiveness.

Here are seven key benefits of creating …

Read More

In: Retailing Tips|Last Updated:
Behind the Scenes of a Professional Product Photo Shoot

In today’s digital world, having great product shots are essential to a brand’s success. Whether they are for grabbing the attention of buyers on your RangeMe profile, or driving D2C sales on your website and social media, how you visually showcase your products to the world should be a key component of every brand’s marketing strategy.

But what exactly is it that goes into capturing these images, whether they are pure product shots in front of a white background, or lifestyle shots in a variety of settings? To answer this question, I spoke with my friend Larry Shore of The Shore Shot to get a behind-the-scenes view of what went into the photos he recently shot for Daisy Betance, Founder of RangeMe subscriber Little Buddha. Below, he’ll walk us through his vision and setup for some of the product photos from the shoot for Little Buddha’s various digital platforms, with some guidance for brands that might look to shoot their own product photos. But first, a little about the brand…

A holistic approach to skincare

Little Buddha is committed to promoting a holistic approach to skincare that encompasses both the well-being of our planet and the well-being of our minds, …

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In: Retailing Tips|Last Updated:
Saying ‘No’ Can Be Your Biggest Advantage as a CPG Brand

What makes a brand story sexy? What gives the appearance of a healthy and strong business? What gives friends and family the impression that you are killing it? Distribution gains. Fast and furious. 

What causes you to lose sleep at night and wake up in cold sweats? Distribution gains. Fast and furious.

Let me be clear. Fast growth isn’t the enemy. That’s not what I’m saying at all. Growth that is intentional and smart is the name of the game. Know what you are getting into. Be intentional with your decisions. Run the numbers. With every opportunity, with every retailer. If the economics of the deal don’t show a path to making money with the new distribution, then you are looking at a fast lane to defeat.

Know when to say NO

Knowing when to say no is a super power in CPG. This understanding is the key to the kingdom. It comes down to being Nice versus being Kind. Being nice to your brand/business would be taking on all the new distribution and growing the brand as fast as possible. It’s sexy at parties. It feels good for people to see your product in more places, but it is …

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