In: Retailing Tips|Last Updated:

As retail catapults into the future, companies can’t afford to get left behind. Leading the way in industry influence, Amazon shapes global retail standards and shopping habits. To stay competitive, more retailers and consumer packaged goods (CPG) suppliers are taking specific actions to emulate Amazon’s signature inventiveness and customer obsession.

Let’s see how retailers are keeping up with Amazon, plus the capabilities retailers are looking for, which CPG suppliers should pitch to stand out and sell more.

Retailers invest in technology for efficiency

Many retailers are scrambling to digitize their processes to keep up with the e-commerce giant. The following tech trends are helping retailers accelerate the pace of their omnichannel service.

Artificial intelligence (AI)

AI powers many retail processes, including Amazon’s personalized recommendations, assortment planning, and Just Walk Out technology for cashierless in-store service. Now retailers are doubling down on AI for faster processes that make the customer experience more convenient.

Walmart added AI to its fulfillment processes to fill online orders faster. 1 Redman, Russell. Walmart to build local fulfillment centers at dozens of stores. Supermarket News. January 27, 2021. Neiman Marcus uses AI to match product and customer data for personalized product recommendations. 2 Goldberg, Jason. AI’s …
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In: Wholesale Advice|Last Updated:

Online work can be the perfect way to make money if you want to be your own boss, and in this article, we’ll discuss fantastic ways to get started. #1 Set up a Patreon account Patreon is a platform that allows creatives to share, interact with audiences, and monetize their content. If you create videos, […]

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In: Dropshipping|Last Updated:

There’s no question that the humble landing page is one of the most powerful digital marketing tools. Capturing leads, building trust, and generating conversions—great landing pages yield positive results for marketers at every stage of the buyer’s journey.

But not every landing page creates such positive outcomes. Busy, messy, and downright bad-looking pages fail to capture visitors’ attention, while poorly written copy does little to mitigate their disinterest. The average conversion rate of a landing page stands at 26%, but most pages capture just 10% of the visitors they get (if that). Clearly, it takes more than luck to design a high-converting landing page.

So what’s the secret sauce for high-octane success? An excellent page design. Following the gold standard of design has the potential to kick conversions into hyperdrive, capturing more leads, drawing sustained interest, and achieving the coveted 26% benchmark.

Let’s explore the steps of creating a great landing page design, including some examples from successful ecommerce brands.

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What is a landing page design?

Any online webpage that provides information about a product or service is called a landing page. These homepages, category pages, and …

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In: Retailing Tips|Last Updated:
Creating a Brand Voice That Will Connect With Consumers

There are myriad ways you can connect with consumers. One of the most important ways is developing a brand voice that shows the consumer packaged goods (CPG) world who you are and provides that first impression and connection with potential consumers.

Now, you may be thinking, “I have a brand. But does it have a voice?” Or maybe you’re thinking, “My brand has a voice, but is it saying the right thing?” 

Creating a brand voice that connects with consumers can seem like a daunting task, but we’ve done some of the heavy lifting for you and created this quick guide to help you create a brand voice that sings better than Pavarotti and Maria Callas combined.

What is a brand voice?

What do you think of when you hear the words “little blue box”? What comes to mind when you see a gecko? When you see a white cursive lettering on a red background?

If you said, Tiffany, Geico, and Coca-Cola, you’ve just passed your first test of understanding what brand voice is.

Simply put, a brand’s voice is its vibe or its personality, if you will.  It’s the image you create, and the feeling that you want consumers …

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In: Wholesale Advice|Last Updated:

eBay is one of the oldest online marketplaces. But unlike its retail counterparts, it is an authority in online auctions. The platform that attracts buyers and sellers from all over the world. It is a place to find the most unbelievable deals. Buyers competitively bid for a listed item. And when the bidding window closes, […]

The post 7 Best Alternatives to eBay: Where to Sell Online in 2022 appeared first on Wholesale2B Blog.

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In: Dropshipping|Last Updated:
Vocalizing Values: How to Build a Brand Voice

In the world of business, personality is everything. This is especially true of brand voice—the way a company represents itself through text, audio, and other forms of communication. According to a HubSpot survey, 88% of marketers feel a distinct brand voice is key to building a stronger connection with current and prospective customers. 

When used properly, your brand voice has the power to show the world who you are, what you stand for, and what you’re trying to accomplish. All you have to do is put it into words.

Let’s explore the tenants of building a great brand voice, along with some examples that can provide both inspiration and guidance.

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What is a brand voice?

Brand voice is how a business talks, writes, or interacts with an audience. This may include elements of inflection, certain words, or even sentence structure. Brand voice provides the groundwork for developing brand personality, which can affect the way companies are understood by customers, shareholders, and internal audiences.

Why brand voice matters

Customers are barraged by thousands of brand voices every single day. Bland or unspecial voices won’t stick out from the crowd and …

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