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RangeMe Review: How Due Diligence & Custom Offerings Land 2×4 Nutrition On Retail Shelves

Nothing irks a buyer more than a brand that goes into a meeting unprepared. In fact, the most common advice I hear from buyers with regards to supplier meeting prep is, “Do your homework.” You should have an idea about the buyer’s organization, the markets it serves, and – whenever possible – actual boots-on-the-ground experience at its locations. Then, present accordingly.

Some brands take it a step further. They do all of those items recommended above, and then tailor both their pitch and their offerings to that particular buyer. When that happens, it’s gold. 

2×4 Nutrition is a great example of this, and has reaped the benefits with broad placement of its products at national retail chains. In this post, we’re going to show you how they did it for a recent Walmart Open Call.

About 2×4 Nutrition

Michael Lebhar

2×4 was founded on the idea of making nutrition accessible to everyone, everywhere. It offers a line of supplements based on liposomal technology that provides fast absorption into the body. The brand started with the basics such as Vitamin C, Vitamin D, zinc and magnesium, then added multivitamins and now offer supplements that address specific need states.

Having already seen …

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In: Dropshipping|Last Updated:
How to Start a Reseller Business: Tips and Ideas for 2024

A reseller business can be a great option for first-time entrepreneurs. With this business model, you don’t need a revolutionary new product idea to start your own ecommerce business. In fact, you don’t even have to manufacture your own products, meaning it’s less of a hassle to get the business started. 

Interested? Then read on to learn the meaning of “reseller,” why you should become one, and how to start a reselling business online.

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What is a reseller?

A reseller is a person or company that buys products from different suppliers and sells them to their own customers (usually at a profit). Resellers often provide some value-add in terms of the customer experience, which enables them to mark up the price of the items they sell. This could be something as simple as an in-depth product description, a customer loyalty program, or live chat support.

Sourcing products isn’t necessarily easy and often requires a large capital investment. Resellers are able to navigate this by purchasing products only after they’ve made a sale and have been paid by the customer. Think of reselling as a form of dropshipping, where …

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In: Dropshipping|Last Updated:

With global online sales predicted to reach $ 6.3 trillion in 2024 and to continue growing in the years that follow, the allure of the ecommerce business model for aspiring entrepreneurs is clear.

Ecommerce allows you to start a business with relatively low overhead costs. However, it comes with a set of benefits and drawbacks that can affect your decision to pursue this venture.

Let‘s look at the main advantages and disadvantages of ecommerce to help you decide whether it‘s the right option for you and your business.

Start selling online now with Shopify

Start your free trial

What is ecommerce?

Ecommerce refers to the sale and purchase of goods over the internet. It‘s a method of retailing where businesses and consumers interact digitally. Sellers list products or services online, and buyers can shop from anywhere, anytime. This system enables transactions to happen quickly and securely, with payments made online through various methods like credit cards, digital wallets, or online banking.

Advantages of ecommerce

Low startup cost

Starting an online store is usually cheaper and easier than setting up a brick-and-mortar business. Brick-and-mortar stores have many upfront costs, such as renting space, stocking up, buying equipment for sales, and possibly …

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In: Retailing Tips|Last Updated:

Spritzal Cookie Company Co-Founder Taylor Elizabeth Walker leaves no stone unturned when it comes to growing her brand. Each morning at 8AM she’s on RangeMe checking out her profile insights to see what’s trending with buyers, and also seeing which retailers are conducting reviews in her category and what immediate retail opportunities are available.

She’s also a huge proponent of submitting products to relevant RangeMe and ECRM Summits, which are available to all Starter, Premium and Pro subscribers (click here to see the benefits of each RangeMe subscription tier). As a certified women-owned brand, these have included approximately a dozen supplier diversity summits, as well.

Watch the full video interview with Spritzal’s Taylor Walker

RangeMe successes

This proactive approach to leveraging RangeMe for connecting with buyers has paid off — she’s landed several deals, including two national retailers, and is in talks with several others.

In the video interview above with Joseph Tarnowski — who met Taylor via the CPG Vibes LinkedIn Live events (of which RangeMe is a sponsor), she shares the origin of the brand from her grandmother’s recipe card to the thriving business it is today, as well as some best practices that have helped her on …

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In: Dropshipping|Last Updated:

With global online sales predicted to reach $ 6.3 trillion in 2024 and to continue growing in the years that follow, the allure of the ecommerce business model for aspiring entrepreneurs is clear.

Ecommerce allows you to start a business with relatively low overhead costs. However, it comes with a set of benefits and drawbacks that can affect your decision to pursue this venture.

Let‘s look at the main advantages and disadvantages of ecommerce to help you decide whether it‘s the right option for you and your business.

Start selling online now with Shopify

Start your free trial

What is ecommerce?

Ecommerce refers to the sale and purchase of goods over the internet. It‘s a method of retailing where businesses and consumers interact digitally. Sellers list products or services online, and buyers can shop from anywhere, anytime. This system enables transactions to happen quickly and securely, with payments made online through various methods like credit cards, digital wallets, or online banking.

Advantages of ecommerce

Low startup cost

Starting an online store is usually cheaper and easier than setting up a brick-and-mortar business. Brick-and-mortar stores have many upfront costs, such as renting space, stocking up, buying equipment for sales, and possibly …

Read More

In: Retailing Tips|Last Updated:
For Emerging CPG Brands, Collaboration Beats Competition Every Time

Emerging brands have to support each other. 

This is the way we climb mountains. None of us can do it on our own. It takes a collective interest. How can we together move the needle? The key word here is “together.” 

Our founders take on big CPG brands – bringing even bigger ideas and with much smaller bank accounts (we’re often just hoping to make payroll and pay the bills, right?). We are fighting for a seat at the table. This is the magic of the emerging brand. Our founders earn a seat at the table by their nature of being a change agent. By wearing the badge of an impact driver for people and the planet while driving for profit, founders become players.

Founders of emerging brands are in a position to set the stage for what consumers should expect. Consider the ripple effect of impact and innovation from emerging brands:

Brands launch innovative products.  Consumers discover innovation in ingredients, form factors, etc.  Consumers become educated about the benefits of said innovation and show up at the register. Big CPG sees the validation of concept and begins R&D/formulation, heading toward launch.

Don’t think for one minute that younger brands …

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