In: Dropshipping|Last Updated:

Instagram Stories play a huge role in the life of social media users. Stories keep us updated on the lives of our loved ones, our peers, and our idols. They deliver interesting information, hilarious antics, and important updates.

That’s why Instagram Story ads can be a powerful tool for your business. You can slide right in with the Stories your audience wants to see. And because Instagram Story Ads look so similar to organic Stories, they see high levels of views and engagement.

This article is your jump start into the world of the Story ad. You’ll learn how to craft ads that capture your audience’s attention, immerse them into your world, and most importantly—make them want to learn more about your brand.

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What are Instagram Story ads?

Instagram Story ads are vertical, full-screen ads marketers can place in Instagram Stories. They’re almost identical to organic Stories (which are also full-screen and vertical), except for the “Sponsored” text that appears below Story ads. Campaign objectives for Story ads include reach, conversions, and brand awareness.

Instagram allows you to choose from photos, videos, and a carousel to format your Story ads. …

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In: Retailing Tips|Last Updated:
Global Retailers Bring Inclusive Products to the Front

Diversity, equity, and inclusion (DEI) has become a key phrase for the roaring 2020s, as the world wakes up to accepting and welcoming people of every race, color, gender, religion, and sexuality.

In retail, we’re seeing that play out both in the products on shelves and the sourcing practices of retailers.

Target’s focus

Target’s focus on diversity is not going unnoticed. Last year the retail giant pledged it will spend more than $ 2 billion with Black-owned businesses by 2025 and now carries more than 500 Black-owned business brands in stores and online, already ahead of its goal.

This “includes everything from investing in underrepresented entrepreneurs and launching Black-owned brands on our shelves, to working with Black designers and suppliers,” LaKesha Brown, a Target spokesperson, told RangeMe. 

Target also has a Forward Founders program, designed to engage entrepreneurs, particularly Black founders, early in their startup journeys by helping them navigate critical stages of bringing a brand to market, including ideation, product development, and scaling for mass retail. More than 2,000 founders have attended the virtual program since it launched.

Chill Tips at TargetTarget carries more than 500 Black-owned business brands in stores and online Blk & Bold Coffee at TargetTarget carries more than 500 Black-owned business brands in
…
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In: Wholesale Advice|Last Updated:

Shopify is arguably one of the best platforms for dropshipping. But, how does it work? If you do not know, there’s no need to worry. We’ll cover everything you need to know to get started. But first, you’ll need some background info. What is dropshipping Dropshipping is an eCommerce model that enables vendors to sell […]

The post Shopify dropshipping: All you need to know appeared first on Wholesale2B Blog.

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In: Retailing Tips|Last Updated:
Upcycled Food and Beverages Are on the up and Up

Our grandmothers did it really well: Taking leftover foods and turning them into something else. Scraps of vegetables and animal bones made stock; leftover bread turned into bread pudding; croutons became breadcrumbs. 

What’s old is new again and companies are following grandma’s lead. And now it’s got a new fancy name: Upcycling. Upcycling means taking food that would otherwise be wasted and turning it into something new. It also means, hopefully, that the 1.3 billion tons of food that is wasted every year, according to the Food & Agriculture Association, will be reduced.

America’s upcycled industry was estimated at $ 46.7 billion in 2019, according to the Financial Times and by this year, more than 160 products from 37 companies are Upcycled Certified by the Upcycled Food Association (UFA), Greenwood Village, Colo. 

Upcycling is gaining traction, especially with the environmentally minded, but even big companies are getting in on the action. Anheuser Busch is building two facilities, in the U.S. and Belgium, to process barley, which would otherwise be discarded or fed to cattle, to sell to companies like Nestle.

The greatest solution

Upcycling means doing more with less and protecting the planet at the same time. According to Project …

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In: Dropshipping|Last Updated:
How to Turn a Hobby into a Business in 6 Easy Steps

Maybe you’ve heard that old saying, “Do what you love and you’ll never work a day in your life.” Regardless of how true it is, it certainly has a good point about enjoying your work. And the good news is, if you’re a hobbyist, you might just be able to attain this lifestyle goal.

Whether you love spending hours in the shop building furniture, knitting away while you watch TV or wait in line at the DMV, or concocting sweet-smelling soaps and candles, you may be able to turn your hobby into a business.

In this article, we’re going to take a look at some of the easiest hobbies to monetize, what you should consider before taking the plunge, and how to go about building your business. We’ve got all the starter tips you need to help get you pointed in the right direction.

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Hobby to business in 6 steps

turn hobby to business 6 steps

As a hobbyist, you may not know where to begin from a business perspective. Lucky for you, we’re here to guide you.

First, validate your hobby’s potential through research to determine if there’s a demand for what you’re offering and …

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In: Wholesale Advice|Last Updated:

 Dropshipping pricing strategy: The best 10 Tips Does your business have a dropshipping pricing strategy? If your answer is no, that’s not a good sign. Two things are likely to happen if you don’t have a pricing strategy; you will either overprice your goods, make limited sales, or underprice your products and earn less income. […]

The post Dropshipping pricing strategy: The best 10 Tips appeared first on Wholesale2B Blog.

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