In: Retailing Tips|Last Updated:
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How do I make my shop busier?

I get a lot of variations of this question from retailers…

Like everything is perfect; I just need more customers.

They are like gamblers who say they just need more chips.

But if they aren’t playing the game at the best of their ability, those poker chips are quickly squandered.

Likewise, if you aren’t getting the most out of those who are already visiting your store…

You’re settling for crumbs when you can have the whole feast.

That’s because you are probably making some huge assumptions:

That customers know what they want. That they’ve gotten all the information they need from the web. That it’s all about price.

 All three of these are wrong.


The Retail Doctor Blog…

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In: Dropshipping|Last Updated:

From business plans to reports to press releases, you can’t underestimate the power of a good executive summary. A well-crafted executive summary will help encapsulate your ideas, engage your audience, and “sell” your ultimate goal.

While it may seem like a no-brainer, you’ll want to approach your executive summary with a strategic mindset and attention to the “bigger picture” of what your document is trying to convey.

In this article, we’ll look at what to consider when writing an executive summary for different types of documents, as well as tips for how to make an impact and draw your readers in.

Don’t wait for someone else to do it. Hire yourself and start calling the shots.

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What is an executive summary?

An executive summary is a pared down version of a larger document, such as a business plan. It provides a quick overview of your business strategy, with details like the description of your company, market research, and financial information. Preparing an engaging executive summary can help potential stakeholders connect with your business, giving you the opportunity to engrain them in your mission and vision.

For your executive summary to be effective, you need to …

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In: Dropshipping|Last Updated:

So you want to start a business. Kudos! You’re doing big things.

One of the first steps to building a strong foundation for your new venture is to write a rock-solid business plan. When done right, your business plan can pave your path to success, all while helping you to smoothly cruise through any obstacles that may come up.

Plus, a good business plan can help you secure critical partnerships and funding that you might need in your early stages.

If you’re unsure how to write one, a great place to start is to learn from the pros. In this article, we’ll look at companies that built incredible business plans.

Take notes on the structure, format, and details. Hopefully you’ll leave with plenty of inspiration to write your own.

Don’t wait for someone else to do it. Hire yourself and start calling the shots.

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7-part template for business plan examples

We’ll look at seven business plans that are structured using a seven-part template. Here’s a quick review of those parts:

Executive summary: A quick overview of your business and the contents of your business plan. Company description: More info about your company, its goals and …
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In: Retailing Tips|Last Updated:
Ask for the Sale

Always be closing is an overused phrase sales managers have used for years.

It sounds great and if everyone were Alec Baldwin in  Always be Closing, it would work.

Unfortunately for these managers, the world is slightly more complicated; it is composed of a variety of people with different attitudes, strengths, and weaknesses.

To be successful, store managers must be able to assess their sales staff, recognize their capabilities and then mold the majority of them into superior salespeople.


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In: Retailing Tips|Last Updated:
Apple Store DTLA

Customers come to your brick-and-mortar store to discover something new.

They are hopeful.

They want to discover something worth the trip.

That’s where your retail store design and visual merchandising can make the difference between, “You have a beautiful store,” and “I’ll take it.”


The Retail Doctor Blog…

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