In: Dropshipping|Last Updated:

You can’t list your products for sale just anywhere and expect sales to pour in. These days, the best and most sustainable model of success is choosing a few high-performing sales channels that empower the sale of your goods. This time-tested strategy is proven to result in better sales, better customer relationships, and better yearly profits overall—not something to be taken lightly.

Sales channels are one of the most powerful tools in the ecommerce world. Not only are they critical for boosting sales volume, but they help your brand remain competent and competitive in an increasingly complicated digital landscape. Leverage them to own every aspect of the customer experience—buying, returns, etc.—and reach end consumers in a way that makes a lasting impact.

But establishing a multichannel sales strategy takes a great deal of work—even in an ecommerce context. Today, 21% of marketers say that a lack of understanding of how to develop multichannel campaigns has kept them from leveraging a channel strategy. 

Let’s take a closer look at the myriad sales channels available today, as well as why you need them, what you need to get started, and how to establish a winning plan.…

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In: Retailing Tips|Last Updated:

When you have a fantastic product, you are nothing short of excited to get it into consumers’ hands. But it’s a wide road between an idea and a finished product. And sometimes an even seemingly wider road between finished product and store shelf. Trying to navigate that road can be challenging, but like the millions of products that have gone before you, it’s totally doable.

So, to help you drive that road to store shelf domination, we’ve put together a checklist of things you’ll want to think about when bringing your brand to market. Read on to find out more.

Product knowledge? Check.

If someone were to ask you, “How well do you know your brand?”  You’d probably answer, “It’s my brand. I know it well.” And you’re probably right; you probably do know your brand well.

But you can—and should—know it better.

Having detailed knowledge about every aspect of your brand is critical for suppliers to successfully bring a product to market. You’ve no doubt collected market research data (and if you haven’t, then stop reading now and get thee some market data for other brands like yours!), and studied over it, extracting insights left and right. Are you …

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In: Wholesale Advice|Last Updated:

There are currently thousands of courses and videos out there that talk about dropshipping with Shopify. And why wouldn’t they? It’s one of the most complete and versatile e-commerce platforms ever built. But to dropship on Shopify, you need a complete and automated dropshipping solution too. And that’s where we come in. Why Wholesale2B + […]

The post Sell from 1.5 Million Dropship-ready Products on Shopify appeared first on Wholesale2B Blog.

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In: Dropshipping|Last Updated:

The humble financial statement. It’s never been more important for business owners to learn how to create and track one. Not only does the statement record critical financial data within a set period, but it has the potential to identify trends, potential opportunities, and lingering threats before they affect your bottom line.

But for the small startup or growing ecommerce brand, financial statements can seem extremely daunting. What are financial statements in the first place, and how are they supposed to be created and used in an ecommerce setting?

Thankfully, the conversations surrounding financial statements sound a lot more complicated than they really are. Let’s explore the many different types of financial statements, as well as their benefits and the tools available to create one for yourself.

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What is a financial statement?

A financial statement is a type of accounting document that details sensitive financial information in an easy-to-understand way. Any activities related to your income, expenses, or cash flow are recorded in a spreadsheet, chart, or similarly visualized report. 

In the ecommerce industry, there are many types of people who may be responsible for financial statements. Very small brands …

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In: Retailing Tips|Last Updated:
Non-alcoholic Drinks Are Coming Into Their Own

It comes as a shock to no one more than myself that for the past two years I have, for the most part, been avoiding alcohol. But I have to admit, drinking soda as an alternative doesn’t really appeal to me.  Happily, there are other options afoot, from companies that have thought through every aspect of the beverage crafting process to create something non-alcoholic, yet upscale, that feels like a treat.

Elevated drinking

Graham Wasilition’s company, Tennyson, has produced Black Ginger, made with botanicals but no alcohol. His goal, he says, was to provide an option for consumers looking for a high-end, elegant beverage they could sip, while not feeling out of place or short-changed.

“We created a bold, sophisticated, layered beverage that you drink in two-ounce increments, over the rocks or make a cocktail out of,” he says, adding that due to botanicals like dandelion, bergamot, and gentian root, his products are all better-for-you, too. 

The product is largely designed for Millennials and Gen Z who, “think about everything they put on and in their body,” Wasilition says. 

But, he expects this to appeal to everyone, from those choosing not to consume alcohol because it’s mid-week to abstainers. “It’s …

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In: Wholesale Advice|Last Updated:

What is Etsy? How do you dropship on Etsy? What are the benefits of dropshipping Etsy products? You’ve most likely got a lot of questions concerning the Etsy marketing platform. And I’ll answer all of them, as well as many others. But, before I tell you more about Etsy and what it can achieve for […]

The post The Ultimate Guide to Dropship on Etsy (2021) appeared first on Wholesale2B Blog.

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