In: Dropshipping|Last Updated:

What do hiking a trail, driving to a friend’s house, and executing marketing campaigns all have in common? Each requires you to closely follow directions.

Directions are a critical part of our daily life. Used correctly, they can guide decision-making processes, make labor more efficient, and get where you want to go as quickly as possible. 

But failing to keep track of directions could cost you—and not just gas money. When it comes to marketing strategies, not having a clear goal tanks web traffic, dissipates brand interest, and costs companies across the United States a whopping $ 400 billion a year.

Designing a marketing plan is certainly no easy task, but it can be made easier with best practices, strategic tips, and concrete examples from successful businesses all over the world.

What is a marketing plan?

A marketing plan is a strategic document that acts as a guide for marketing campaigns and strategies. These critical road maps detail where you are, where you’re going, and how you plan to get there.

The average marketing plan consists of seven major sections:

Writing an executive summary Discussing the mission statement Listing marketing objectives Performing a SWOT analysis Completing market research…
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In: Retailing Tips|Last Updated:
tiny superhero

Many retail brands were built upon the idea that they are the superhero for their customers. That the reason customers want to come in and buy their brand is to show them off – whether they sell apparel, home furnishings, or electronics.

But the pandemic changed things.

Today the customer who comes in is the superhero and it is now your job to engage them in a dialogue that is personal and unique to them with a focus on helping them be the hero in their own story. Face-to-face communication and all its value are in danger for those brands that have abandoned all that can happen on the sales floor to boost conversion and add-ons.

Target recently reported that just 18% of their sales started online versus 82% in-store.

How are you going to get your share from those customers who have saved over $ 5 trillion dollars and are now ready to spend?


The Retail Doctor Blog…

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In: Dropshipping|Last Updated:
How to Hone Your Elevator Pitch

Even in the business world, first impressions are everything. The average person has just seven seconds to develop their image, communicate their passion, and offer insight about their goals.

If you’re an entrepreneur, you know this “impression pressure’”all too well. If you can’t sum up your work, your business, or your personal angle in two minutes or less, you might not be putting your best foot forward for investors, clients, or key stakeholders.

Enter the humble elevator pitch, designed to spark interest and encourage questions across a wide variety of listeners. Elevator pitches are short, simple, and valuable, and used to create a strong connection with others through purpose-driven sentences.

But developing a coherent pitch about yourself and your business is no easy task. With the average elevator ride taking less than 118 seconds, crafting meaningful sentences with meaty information can seem daunting. Who are you, what do you do, and why should others care?

Let’s walk through the steps of creating a first draft elevator pitch, including some helpful templates that will guide and refine your final work.

Tips for crafting an impactful elevator pitch

how to hone your elevator pitch

Whether you’re pitching your business to a potential investor or introducing yourself to …

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In: Dropshipping|Last Updated:
Small Business Trends to Watch in 2022

It’s an understatement to say that things have changed lately. Some businesses are finding themselves more successful than ever, while some are still reeling from the damage the pandemic has brought.

So as a small business owner, it’s perfectly natural for you to be doing your research, keeping up on news and trends, and trying to prepare yourself for what the future might hold.

And you’re in luck. We’ve combed through recent research so you don’t have to do all the legwork. In this article, we’re going to look at seven of the most important trends for you to keep on your radar in 2022 and beyond.

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1. Offer buy now, pay later options


Over the past few years, buy now, pay later (BNPL) has gone from a payment option exclusively offered by large retailers to a common sight at checkouts of many businesses around the globe. Affirm, a US-based BNPL company, reported that the number of active merchants on its platform increased from 6,500 to 102,000 from July to September of 2021. Likewise, BNPL providers in other countries reported a sharp increase in …

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