In: Wholesale Advice|Last Updated:

eBay is one of the oldest online marketplaces. But unlike its retail counterparts, it is an authority in online auctions. The platform that attracts buyers and sellers from all over the world. It is a place to find the most unbelievable deals. Buyers competitively bid for a listed item. And when the bidding window closes, […]

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In: Dropshipping|Last Updated:
Vocalizing Values: How to Build a Brand Voice

In the world of business, personality is everything. This is especially true of brand voice—the way a company represents itself through text, audio, and other forms of communication. According to a HubSpot survey, 88% of marketers feel a distinct brand voice is key to building a stronger connection with current and prospective customers. 

When used properly, your brand voice has the power to show the world who you are, what you stand for, and what you’re trying to accomplish. All you have to do is put it into words.

Let’s explore the tenants of building a great brand voice, along with some examples that can provide both inspiration and guidance.

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What is a brand voice?

Brand voice is how a business talks, writes, or interacts with an audience. This may include elements of inflection, certain words, or even sentence structure. Brand voice provides the groundwork for developing brand personality, which can affect the way companies are understood by customers, shareholders, and internal audiences.

Why brand voice matters

Customers are barraged by thousands of brand voices every single day. Bland or unspecial voices won’t stick out from the crowd and …

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In: Retailing Tips|Last Updated:
MUST Wine Loft Discovers Charcuterie Must-Haves By Ordering On RangeMe

Are you hosting a dinner party? Looking for a one-of-a-kind Vermouth? In the mood for a unique, European-inspired dining experience? MUST Wine Loft has exactly what you are looking for! MUST Wine Loft is a European-inspired artisanal wine and cheese store and cafe located in downtown St. Petersburg, FL, specializing in selling all the wine, cheese, and charcuterie essentials you could want. They sell everything from cheese spreaders and wine glasses to curated gift baskets and retail wines. MUST even prepares full lunch and dinner menus incorporating local produce, fresh-baked breads, and artisanal products. The visionary behind this operation and business is Jessica Arkwright, Founder of the company and Mother of MUST Wine Loft. 

After working in the hospitality industry for more than 20 years and gaining years of buying experience, Arkwright decided it was finally time to open her own specialty store and cafe. She teamed up with retired cheesemonger, Raymond Cotteret, in 2020 and got to work on a business plan that would make their dreams come true. 

RangeMe had the pleasure of interviewing Arkwright to discuss the inspiration behind MUST Wine Loft, how she uses RangeMe to discover new suppliers and products for her customers, insights on …

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In: Retailing Tips|Last Updated:

While selling a product for full price may be the main goal for many brands, there are also many reasons why a brand would want to put their product on sale. It may seem counterintuitive, but putting your products on sale can actually help promote an increase in sales—a lower price point gains more interest and trial, for example.

But before you go slashing prices on your products, be sure to take in the full picture of what it means to put your product on sale, and how that can affect your brand overall. Let’s look at some best practices when executing an on-sale strategy.

Promotions and limited-time sales

Does anyone not look forward to scoring a deal on a shopping holiday? And by that, we mean the days or weekends when consumers know products will be deeply discounted. Think Black Friday, Cyber Monday, Christmas in July sales, Back to School, Memorial Day sales—you get the idea.

These are the days that brands rely on to generate sales and profit, and they often do so by offering their products at a sale price, whether big or small. Black Friday 2021, for example, saw more than 154 million people shopping for …

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In: Wholesale Advice|Last Updated:

With millions of buyers placing orders now and again, sellers need reliable suppliers who can take charge of the manufacturing and delivery side of things. This is where dropshipping comes in.

Dropshipping is a method of fulfilling customer orders. Sellers don’t keep or maintain an inventory of the products they sell. Instead, they fulfill the orders with the help of a third party supplier/wholesaler/manufacturer. In dropshipping, the seller markets the product and receives the orders. The responsibility of manufacturing, picking, packaging, and shipping falls to a reliable supplier or manufacturer.

Is Dropshipping Legal?

Yes. Dropshipping is legal. You can start your dropshipping business by opening an online store. All you have to do is fulfill your tax obligations stated by your state or country.

Dropshipping doesn’t need a business license. But it is advisable to get one, more so when you have your own branded storefront. A licensed business comes in handy when dealing with lawsuits or taxes. It also helps you get product insurance, which protects you in case of customer complaints.

Also, to keep the law, ensure that you and your suppliers don’t sell counterfeit products. Only deal in brands allowed by a region’s regulatory body.

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In: Dropshipping|Last Updated:

According to Statista, as of 2021, Facebook had more than 2.91 billion active users worldwide per month, making it one of the most used social platforms globally. Facebook’s high user traffic makes it a global catchment area for customers and a prime spot for online businesses. So if you strategically open an online storefront in […]

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