Tips on Lowering the Wholesale Price You Pay
Dropshipping pricing strategy: The best 10 Tips Does your business have a dropshipping pricing strategy? If your answer is no, that’s not a good sign. Two things are likely to happen if you don’t have a pricing strategy; you will either overprice your goods, make limited sales, or underprice your products and earn less income. […]
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Inflation in the U.K. is through the roof, and prices in grocery stores are rising along with it. As shoppers look for the lowest prices and are ready to shop around at different stores, loyalty programs are becoming key to retaining consumers.
Loyalty programs are popular in the U.K., where 65% of the population is signed up with a supermarket scheme. These programs lead to more loyal customers since 47% say they spend more with the supermarket whose program they belong to, according to the Data and Marketing Association in London.
Britain’s various supermarket loyalty schemes run the gamut from Lidl’s, which offers limited-time coupons; to Morrisons, which sends personalized money-off offers to shoppers; to Sainsbury’s, whose Nectar scheme lets customers gain one point per £1 they spend to save on groceries or with partner brands. Users also receive limited time offers, based on what they most frequently buy. Many Brits sign up to a grocery store’s loyalty program in order to get rewards from a partner brand, such as Tesco (partners include Disney+, Pizza Express) and Waitrose (partners with John Lewis department store).
Grocery store loyalty programs in the U.S. are similar, offering coupons, which are often personalized, fuel …
This article highlights the reasons for finding a dropshipping niche market, examples of niche products for your store, and also includes the strategies to find your niche. What is a Niche? A niche is a unique part of any market that is frequently disregarded by other enterprises. Ecommerce niche stores, on the other hand, are […]
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In June, many brands show their support for the Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) community with rainbow-colored merchandise, community partnerships, artist collaborations, proceeds donations, and more. Perhaps you have seen Lego’s Everyone is Awesome set or Skittles’ Pride Pack sitting on retailers’ shelves. However, while the intention to bring awareness to the LGBTQ+ community and celebrate Pride month may be genuine, these can quickly be perceived as ill-hearted marketing tactics known as “rainbow washing.”
What is rainbow washing? It’s when a brand uses Pride colors to indicate their support of the LGBTQ+ community without taking any real action. Sentiment quickly falls flat for brands who simply swap out logos on social media during June and can backfire if consumers believe a retailer’s colorful products are released with the sole intention of boosting sales.
Younger generations are quick to call out brands that aren’t practicing what they preach when promoting diversity, and Pride month is no exception. This shouldn’t come as much of a shock, with more than 20% of Gen Z adults self-identifying as LGBT in a survey done by Gallup, compared to the national average of 7.1%. Other common examples of rainbow washing …
With the COVID-19 lockdowns across the globe, you may have realized by now that your current and future Consumers scattered across time, geography, and a plethora of digital platforms. A thorough grasp of your audiences and how they spend their time is one of the best strategies to give a boost to your online store. […]
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For the owners of Gatwick Airport, the U.K.’s second biggest airport, April 2022 was a significant moment: for the first time since the emergence of the COVID-19 pandemic, the Express train route from central London to the terminal reopened. It’s a sign, Gatwick hopes, that some normalcy is returning to the travel sector. Still, that word “some” is doing a great deal of heavy lifting, airport bosses concede—they fear their industry will never be the same again.
For the retailers that inhabit the world’s airports—and particularly the luxury marques selling more expensive goods—such concerns raise some difficult questions. Will they again ever be able to rely on passengers passing through airports buying goods in segments such as fashion, beauty, consumer electronics, and food and drink?
Prior to COVID-19, airports represented a rare bright spot in the battle between physical retail and e-commerce; passengers passing through airports may have deserted high street stores, but they were still spending large sums when on their travels. The pandemic saw airports close and passenger numbers plummet as travel restrictions limited demand for flights, but retailers had hoped to see a resurgence as the world reopened.
Source: Forbes
The good …