Tips on Lowering the Wholesale Price You Pay
Online work can be the perfect way to make money if you want to be your own boss, and in this article, we’ll discuss fantastic ways to get started. #1 Set up a Patreon account Patreon is a platform that allows creatives to share, interact with audiences, and monetize their content. If you create videos, […]
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There’s no question that the humble landing page is one of the most powerful digital marketing tools. Capturing leads, building trust, and generating conversions—great landing pages yield positive results for marketers at every stage of the buyer’s journey.
But not every landing page creates such positive outcomes. Busy, messy, and downright bad-looking pages fail to capture visitors’ attention, while poorly written copy does little to mitigate their disinterest. The average conversion rate of a landing page stands at 26%, but most pages capture just 10% of the visitors they get (if that). Clearly, it takes more than luck to design a high-converting landing page.
So what’s the secret sauce for high-octane success? An excellent page design. Following the gold standard of design has the potential to kick conversions into hyperdrive, capturing more leads, drawing sustained interest, and achieving the coveted 26% benchmark.
Let’s explore the steps of creating a great landing page design, including some examples from successful ecommerce brands.
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Any online webpage that provides information about a product or service is called a landing page. These homepages, category pages, and …
There are myriad ways you can connect with consumers. One of the most important ways is developing a brand voice that shows the consumer packaged goods (CPG) world who you are and provides that first impression and connection with potential consumers.
Now, you may be thinking, “I have a brand. But does it have a voice?” Or maybe you’re thinking, “My brand has a voice, but is it saying the right thing?”
Creating a brand voice that connects with consumers can seem like a daunting task, but we’ve done some of the heavy lifting for you and created this quick guide to help you create a brand voice that sings better than Pavarotti and Maria Callas combined.
What do you think of when you hear the words “little blue box”? What comes to mind when you see a gecko? When you see a white cursive lettering on a red background?
If you said, Tiffany, Geico, and Coca-Cola, you’ve just passed your first test of understanding what brand voice is.
Simply put, a brand’s voice is its vibe or its personality, if you will. It’s the image you create, and the feeling that you want consumers …
eBay is one of the oldest online marketplaces. But unlike its retail counterparts, it is an authority in online auctions. The platform that attracts buyers and sellers from all over the world. It is a place to find the most unbelievable deals. Buyers competitively bid for a listed item. And when the bidding window closes, […]
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In the world of business, personality is everything. This is especially true of brand voice—the way a company represents itself through text, audio, and other forms of communication. According to a HubSpot survey, 88% of marketers feel a distinct brand voice is key to building a stronger connection with current and prospective customers.
When used properly, your brand voice has the power to show the world who you are, what you stand for, and what you’re trying to accomplish. All you have to do is put it into words.
Let’s explore the tenants of building a great brand voice, along with some examples that can provide both inspiration and guidance.
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Brand voice is how a business talks, writes, or interacts with an audience. This may include elements of inflection, certain words, or even sentence structure. Brand voice provides the groundwork for developing brand personality, which can affect the way companies are understood by customers, shareholders, and internal audiences.
Customers are barraged by thousands of brand voices every single day. Bland or unspecial voices won’t stick out from the crowd and …
Are you hosting a dinner party? Looking for a one-of-a-kind Vermouth? In the mood for a unique, European-inspired dining experience? MUST Wine Loft has exactly what you are looking for! MUST Wine Loft is a European-inspired artisanal wine and cheese store and cafe located in downtown St. Petersburg, FL, specializing in selling all the wine, cheese, and charcuterie essentials you could want. They sell everything from cheese spreaders and wine glasses to curated gift baskets and retail wines. MUST even prepares full lunch and dinner menus incorporating local produce, fresh-baked breads, and artisanal products. The visionary behind this operation and business is Jessica Arkwright, Founder of the company and Mother of MUST Wine Loft.
After working in the hospitality industry for more than 20 years and gaining years of buying experience, Arkwright decided it was finally time to open her own specialty store and cafe. She teamed up with retired cheesemonger, Raymond Cotteret, in 2020 and got to work on a business plan that would make their dreams come true.
RangeMe had the pleasure of interviewing Arkwright to discuss the inspiration behind MUST Wine Loft, how she uses RangeMe to discover new suppliers and products for her customers, insights on …