Non-alcoholic Drinks Are Coming Into Their Own
It comes as a shock to no one more than myself that for the past two years I have, for the most part, been avoiding alcohol. But I have to admit, drinking soda as an alternative doesn’t really appeal to me. Happily, there are other options afoot, from companies that have thought through every aspect of the beverage crafting process to create something non-alcoholic, yet upscale, that feels like a treat.
Elevated drinking
Graham Wasilition’s company, Tennyson, has produced Black Ginger, made with botanicals but no alcohol. His goal, he says, was to provide an option for consumers looking for a high-end, elegant beverage they could sip, while not feeling out of place or short-changed.
“We created a bold, sophisticated, layered beverage that you drink in two-ounce increments, over the rocks or make a cocktail out of,” he says, adding that due to botanicals like dandelion, bergamot, and gentian root, his products are all better-for-you, too.
The product is largely designed for Millennials and Gen Z who, “think about everything they put on and in their body,” Wasilition says.
But, he expects this to appeal to everyone, from those choosing not to consume alcohol because it’s mid-week to abstainers. “It’s …
Founder, Nona Lim
