In: Wholesale Advice|Last Updated:

Quite often, our clients ask: what is the purpose of building an e-commerce website for my dropshipping store? Our response is simple! All across the world, people are increasingly turning to e-commerce websites to search for goods and services and find the things they want. That tendency is unlikely to change, in my opinion. Do […]

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In: Retailing Tips|Last Updated:
Celebrating Diversity in May: AAPI- and Haitian-Owned Brands Make Strides

The month of May is full of heritage celebrations, highlighting the present-day importance and historical impact of diversity within the United States. Celebrated in May, Asian American and Pacific Islander Heritage Month recognizes the challenges faced by Asian Americans, Pacific Islanders, and Native Hawaiians and their vital contributions to American history. As an expansion to the annual Haitian Flag day, Haitian Heritage Month is also celebrated in May every year. It is a time to celebrate the vibrant culture, distinct art, unique cuisine, and origin of Haitian people.

In honor of these heritage celebrations, we asked AANHPI- and Haitian-owned brands on RangeMe about the stories behind their culture and the obstacles they have faced within the retail world.

AANHPI-owned brands on RangeMe

Nona Lim

Nona LimFounder, Nona Lim Nona Lim Nona Lim Nona Lim Nona Lim

Nona Lim grew up in Singapore, the tiny island known as a melting pot of Asian cultures, full of outdoor markets and street food vendors offering signature dishes perfected over decades. After leaving Singapore for a consulting job in London, Lim eventually moved to San Francisco’s Bay Area to follow her passion for competitive fencing. As an athlete, she realized the importance of fueling the body with clean foods, leading her to become …

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In: Dropshipping|Last Updated:
How to Build a Marketing Calendar for Your Ecommerce Store

A successful marketing campaign is like a great Broadway show—it doesn’t happen by accident. Brands need to keep their whole team aligned, meet pressing deadlines, and perform quality control on all pieces of collateral, long before the curtain opens. 

And contrary to popular belief, there’s not much luck involved at all.

Preparing for a great marketing campaign involves meticulous planning, attention to detail, and sometimes a bit of forecasting. You can’t stop unexpected deadlines or roadblocks from impacting your marketing activities, but you can create a detailed marketing calendar that sets achievable goals, tactics, and solutions for each campaign you accomplish.

Let’s take a closer look at the nuts and bolts of building an ecommerce marketing calendar, as well as some tools that may help to simplify the process.

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What is a marketing calendar?

what is a marketing calendar

A document that houses detailed plans for specific marketing campaigns is known as a marketing calendar. This spreadsheet, database, or table is used to track the activities, deadlines, and goals that will be used on a project within a set period of time. For example, some marketing calendars plan out campaigns over the …

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In: Wholesale Advice|Last Updated:

What’s not to love about dropshipping? It’s a low-cost, effective way to enter the eCommerce industry. Many have argued that it is dead, dying, or just plain ineffective. In fact, “does dropshipping work in USA?” is a question we often encounter from our clients. Despite what the critics say, you stand to make lots of […]

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In: Retailing Tips|Last Updated:
Supermarkets See Superinflation in 2022

Inflation is on the rise all around the world. In the United States, the inflation rate hit 7.5% in January, the fastest pace in 40 years, but other major economies are suffering similar problems. U.K. inflation rose to 5.5% in January and is expected to reach 8% in the Spring. In the Eurozone, inflation stands above 5%—higher than at any time since the launch of the single currency. On the other side of the globe, prices are increasing more rapidly in both Australia and New Zealand.

Policymakers are hopeful some of this inflation will prove to be short-lived. They believe this bout is partly explained by disruption from the COVID-19 pandemic, with the world now struggling to cope with a surge in demand following the reopening of so many economies. That is driving the price of raw materials and energy higher. Logistics costs add to the pressure, with the world’s shipping and freight companies also trying to re-orient themselves in the wake of the pandemic.

However, not all economists are convinced by these arguments—and central banks such as the Bank of England are already conceding that inflation may last longer than initially expected. The war in Ukraine has the potential …

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In: Retailing Tips|Last Updated:

As retail catapults into the future, companies can’t afford to get left behind. Leading the way in industry influence, Amazon shapes global retail standards and shopping habits. To stay competitive, more retailers and consumer packaged goods (CPG) suppliers are taking specific actions to emulate Amazon’s signature inventiveness and customer obsession.

Let’s see how retailers are keeping up with Amazon, plus the capabilities retailers are looking for, which CPG suppliers should pitch to stand out and sell more.

Retailers invest in technology for efficiency

Many retailers are scrambling to digitize their processes to keep up with the e-commerce giant. The following tech trends are helping retailers accelerate the pace of their omnichannel service.

Artificial intelligence (AI)

AI powers many retail processes, including Amazon’s personalized recommendations, assortment planning, and Just Walk Out technology for cashierless in-store service. Now retailers are doubling down on AI for faster processes that make the customer experience more convenient.

Walmart added AI to its fulfillment processes to fill online orders faster. 1 Redman, Russell. Walmart to build local fulfillment centers at dozens of stores. Supermarket News. January 27, 2021. Neiman Marcus uses AI to match product and customer data for personalized product recommendations. 2 Goldberg, Jason. AI’s …
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