In: Dropshipping|Last Updated:

Whether you're an individual freelancer, a small business owner, or a high-profile coach, you could do with a business card.

Your business card can be a conversation starter, something for people to keep and act on. It can grow your brand awareness, helping people learn more about your company and get in touch.

And contrary to popular belief, you don’t need a pro designer to make custom business cards. Many free business card makers and templates enable you to DIY. 

Below, I’ll walk you through seven of the best tools to make free business cards. As a bonus, I’ll list a few websites offering business card templates you can make your own.

Use these resources to create and/or print off a stunning design, so potential customers and clients remember your business.

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7 best free business card makers

1. Shopify’s free business card maker

Best for professional business cards.

Shopify free business card maker

Shopify’s business card maker is extremely quick and simple to use. Simply provide the information you want to showcase, upload your logo, and click the Create button. Shopify will then email you a download link for your business card mockup.…

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In: Retailing Tips|Last Updated:
Retailers Focus On Customer Experience With Store Remodelling

At the height of the COVID-19 pandemic, it seemed as if the demise of physical retail was imminent. With stores forced to close, the popularity of e-commerce accelerated and many retailers wondered if in-store shopping would ever return. So far, such fears are proving unfounded – in the U.S., foot traffic has continued to rise, and retailers are expected to open more than 75 million square feet of new space.

However, this is not simply a return to pre-pandemic normality. Retailers are recognizing that shoppers are now looking for a different experience – and are remodeling their physical space accordingly. Walmart spent $ 3.3bn on store upgrades last year and continues to remodel its spaces. Target is investing larger sums in revamps of existing stores and new openings.

Aligning the physical with the digital

In many cases, the store remodelling programmes now underway at leading retailers worldwide reflect an attempt to bring the physical shopping experience into line with the digital one. Retailers often talk about the importance of an “omnichannel” approach, offering shoppers a means to buy their products in any way they see fit. Still, these channels will not operate independently of one another – consistency and interoperability …

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In: Dropshipping|Last Updated:
How to Sell on Etsy in 7 Easy Steps

Etsy has grown into a powerhouse in its niche: it’s often the go-to place for people looking to buy high-quality, artisan goods. If you’re a crafty type who excels at creating, learning how to sell on Etsy may be a great way for you to make some extra cash or grow a full-fledged business.

The important thing is to approach this business like a true entrepreneur. You’ll need to cover some critical bases before you’re truly set up to succeed on the platform. But no worries, we’ve got you covered.

In this article, we’ll cover whether being an Etsy seller is right for you, as well as how to go about building and launching your Etsy shop.

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How to sell on Etsy in 7 steps

1. Determine if Etsy is right for you

Just because you want to sell handmade goods doesn’t necessarily mean you should open an Etsy store. Unfortunately, this is a hard truth that many aspiring Etsy sellers learn too late. So how do you know if it’s right for you?

The main things to consider are the types of items you’d sell and the geographic location …

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In: Retailing Tips|Last Updated:
How CPG Brands are Surviving – and Thriving – Amid Increasing Costs

If there is one thing that all consumer packaged goods suppliers have learned over the past two years, it’s how interconnected our global economy is. Even a supplier that is local to its primary market is at the mercy of events happening on the other side of the planet. 

Nowhere has this been more evident than with the rising costs of doing business, whether it’s due to scarcity of raw materials, supply chain bottlenecks, or increasing fuel and labor costs. At the same time, inflationary pressures are squeezing them from the consumer side, as shoppers are more cognizant than ever of spending. 

I spoke with more than a dozen suppliers from around the world – some of them during a recent ECRM session – to get a sense of the challenges these brands are facing, and how they have adapted their businesses to accommodate them. 

What it basically comes down to is that suppliers are getting hit on all fronts: rising costs of raw materials, shipping and freight (even local freight prices have gone up due to the increased fuel price). Labor is also getting expensive and can be scarce. Added to this are shipping backlogs at the ports, which …

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In: Retailing Tips|Last Updated:
Building a Customer Retention Strategy

Most CPG founders are so focused on acquiring new customers that they don’t spend enough time and energy retaining their existing ones. According to Neil Patel, “The probability of selling to an existing customer is 60-80%, while the probability of selling to a new prospect is 5-20%.” On top of this, customer acquisition costs for new customers are much higher than for existing customers.

Are you building your strategy around retention first and acquisition second? If not, you should be as it’s the foundation to building a successful business.

Let’s break down what a retention first strategy looks like and how to build one for your business.

First, let’s look at a traditional marketing funnel.

Marketing funnel

Ideally, each potential customer moves from awareness down to advocacy. Now it’s called a funnel because at each stage you’ll have fewer and fewer people moving to the next step. Sometimes it’s because the product isn’t a fit, while other times people are simply busy and forget. As a company, your goal is to:

1) Build as many advocates and loyalists as possible, and 

2) Increase the number of people moving from one stage to the next without exiting the funnel

Why? Advocates and loyalists …

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In: Dropshipping|Last Updated:
Shop Pay: What It Is, How It Works, and How To Use It

One of the biggest considerations for ecommerce store owners is their website’s user experience. Are customers in and out in a quick and convenient way? Most importantly, is there anything that’s causing them to abandon their carts or otherwise fail to follow through with checkout? Shop Pay checkout is one solution to this.

Shop Pay helps to build a seamless experience for users, saving their information so they can complete their order in a few clicks. Customers can also access features like  setting up monthly payments to ease the cost burden. You can enable it on your Shopify store, as well as through social channels like Google, Instagram, and Facebook.

In this article, we’ll take a dive into what this feature is, how Shop Pay checkout works, and how you can use it to help boost your customer experience.

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What is Shop Pay?

Shop Pay  is an accelerated checkout solution Shopify introduced in 2017. It securely stores the payment information customers enter on a store’s checkout page and then autofills it on return visits. This allows for faster purchases and eliminates the need to re-enter billing and other …

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