In: Dropshipping|Last Updated:
Generation Alpha: How Brands Can Connect with Digital Natives 2.0

When thinking about emerging generations and their impact on our culture, millennials and Gen Z are what most often come to mind. But Gen Alpha is quickly showing itself as a force to be reckoned with.

These individuals have been shaped by a set of circumstances that no generation has seen before. The oldest were born the same year as the iPad, meaning they don’t know a life without technology. And, most importantly, they spent their formative years growing up in a global pandemic. 

Gen Alpha is showing a level of wisdom, precociousness, and social awareness that we haven’t seen before. And since they’re the future of everything, every business owner should be paying attention.

Let’s look a bit closer at Gen Alpha kids, the beliefs that shape them, and how adults can build businesses that meet the wants and needs of these future consumers and leaders.

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Who is Generation Alpha? 

Gen Alpha, the youngest generation in the world, is part of the broader concept of global generations.

As the generation following Gen Z, Gen Alpha includes all children born in or after 2010. By 2025, they are expected to …

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In: Retailing Tips|Last Updated:

I recently sat through a meeting that put me in a trance. The objective was unclear, it was poorly facilitated, and packed with too much information. As I looked around the room, I observed that everyone looked exhausted, unmotivated, and disengaged. The meeting leader had not conveyed a cohesive story and had failed to deliver on the objective of the meeting. Poorly led meetings occur at epidemic levels, which is why 90% of people daydream during these sessions Most attendees are not present, are working on other projects, or not engaging in the discussion at hand. When attention starts to drift, the meeting has already failed.

Meetings are among the most universally accepted time wasters in the modern workplace. Almost everyone can recall a time when they walked out of a meeting and thought “please just shoot me an email next time.” According to a survey of almost 200 senior executives conducted by Steven Rogelberg of the University of North Carolina, 71% of meetings are “unproductive and ineffective,” while a similar number felt meetings kept them from doing necessary work Most people say they normally do other work during meetings and of those who aren’t, many are checked out and …

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In: Retailing Tips|Last Updated:
Success at the Shelf in the U.K.: Advice from a Buyer to Brands

If you are considering entering the U.K. market, there are several things you should know about doing business with retailers there. Recently, RangeMe published a blog post on understanding the British consumer, focusing on overarching trends across the country’s retail landscape. In this post, We’ll get a buyer’s in-the-trenches perspective on some important items for brands to consider when looking to get on the shelves in the U.K.

Peter Mudahy is the CEO of Pak Cosmetics (pictured to the right), one of the largest multicultural beauty retailers in the U.K., with 27 stores and a thriving e-commerce business. As a RangeMe member who has participated in more than two dozen ECRM and ECRM Europe sessions, he has a ton of experience engaging with global suppliers looking to enter the U.K. market (In fact, he’s at the ECRM Europe Beauty Sessions meeting with global suppliers as I write this.)

I sat with Mudahy virtually for an hour-long discussion to pick his brain for advice to suppliers looking to do business with U.K. retailers. The following are some insights I gleaned from our conversation. 

Pak Cosmetics CEO meeting with suppliers at ECRM Europe’s Beauty Session Pak Cosmetics CEO meeting with suppliers at
…
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In: Dropshipping|Last Updated:
SEO Marketing: Importance and Types Explained (2023)

In today’s digital age, search engines like Google have become the go-to source of information for many people. Whether they’re looking for a local restaurant or researching a new product, people turn to search engines to find what they need.

As a result, businesses have recognized the importance of showing up at the top of the search engine results, and that’s where search engine optimization (SEO) marketing comes into play. 

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What is SEO marketing? 

SEO marketing is a crucial component of digital marketing that helps businesses improve their website’s visibility in search engine results. This is accomplished by optimizing webpages to make them more easily understood and evaluated by search engines like Google. Doing so can increase your website’s ranking in search results, making it more likely that potential customers will find you when searching for related terms.

Why is SEO marketing important?

To run a successful website, it’s essential to ensure that potential customers can find your products or content. According to statistics, 49% of shoppers use Google search to find or discover a new item. Therefore, it’s crucial to prioritize your site’s visibility in the search …

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In: Retailing Tips|Last Updated:
Funding 101: What to Know to Maximize Cash Flow for Online Business

You’ve heard the stories: “I got started with just $ 800.” or “Oh, you need at least $ 10,000 to successfully start an e-commerce business.” While the stories may vary, they all share one truth: You need funding to achieve long-term success for your online business. How do you know where to start? 

There are a variety of types of funding, each appropriate for different points along your e-commerce journey. While this list is a comprehensive view of the different types of funding, there are a variety of times and uses for each type. Remember: Nobody knows your business better than you and no two businesses are the same, so make the decisions that work best for your brand, based on the data you have on hand.

All Online Businesses Can Benefit from Funding

As a business grows, it’s only natural that it needs more cash flow. More sales results in the need for more inventory. More inventory means a larger warehouse or increased logistics setup. A larger warehouse means more staff. It’s an endless cycle that means only good things for your business.

However, without funding at the right time, you could actually be harming your business’s growth. The …

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In: Dropshipping|Last Updated:
Facebook Ad Library: How to Use It for Your Campaigns

Facebook Ads can be an incredibly powerful tool for your business when you do it well. But doing it well can be a tough challenge. There’s a lot to consider, from targeting the right audience to choosing the right settings to crafting the right creative.

Many entrepreneurs and marketers swear by the Facebook Ad Library—or the Meta Ad Library, as it’s now called. The Meta Ad Library is a free database of ad campaigns that you can tap into for guidance and creative inspiration on your own ads.

Let’s look at what exactly the Meta Ad Library is, when and why it can be useful to a growing business, and how you can get started using it today.

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What is the Meta Ad Library?

The Meta Ad Library is a searchable database that contains information about ads currently running across Meta platforms. These platforms include Facebook, WhatsApp, Instagram, Messenger, and other services. Ads related to politics, elections, and sensitive issues are also in the database, regardless of their current status. 

Why and when should you use the Meta Ad Library?

The Meta Ad Library has numerous uses. Before launching …

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