In: Retailing Tips|Last Updated:

“You’re too expensive.

“We don’t work with your distributor.” 

“We already carry something similar on our shelves.”

“You just missed your category review….”

Sound familiar? There are countless reasons why a wholesale buyer says no to your product line – or even worse, never responds to your sales pitch in the first place. Today I’m sharing the top 5 reasons why a buyer says no, and how you can craft a rebuttal that shifts their thinking and lands you on that dream retail shelf every time. 

Why do we care about the reasons why a wholesale buyer says no? It’s simple: we must anticipate the rejections and prepare for the OBJECTIONS so we can make a plan on how to overcome them. Once you know what a buyer might say (or not say!) about carrying your product line, you can figure out how to craft a rebuttal that works every single time, for every single situation.

5 common objections from buyers

Here are some of the most common objectives brand founders hear when pitching to wholesale buyers:

Their products are too expensive and likely won’t sell on our shelves.  They already carry something similar: or they already have that category…
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In: Dropshipping|Last Updated:

Ain’t nobody got time for URLs like this:

https://www.nytimes.com/interactive/2018/09/25/climate/scotland-orkney-islands-sea-level.html?action=click&module=Top%20Stories&pgtype=Homepage 

You gotta keep it tight:

https://nyti.ms/2OSqP7D 

Ah, now that’s better.

Do you like knowing how many people click on your links? And where those visitors live, as well as where those clicks came from?

Because the best URL shorteners can give you all of that information and more.

You can use them to improve your marketing efforts and provide a better experience for your customers and social media followers.

In this article, you’ll learn all about URL shorteners, including which ones are most suitable for your specific needs.

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What exactly is a “URL”?

“URL” stands for “Uniform Resource Locator,” and it’s a way of identifying the location of a file on the internet.

Is a URL the same as a domain name?

Well, no—although, the terms are often confused and used interchangeably. A domain name is just one part of a URL. The image below shows the difference:

Domain VS URL

What is a URL shortener?

A URL shortener is a digital tool that enables you to take a long link and create a new, shorter one that takes people to …

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In: Retailing Tips|Last Updated:

Graham Firrell is a visionary entrepreneur who has carved a niche for himself in the health and wellness industry. As the founder and CEO of GoWild Australia, he has introduced the world to the Kakadu Plum (aka gubinge), a superfood native to the coastal outback of Northern and Western Australia. Under his leadership, GoWild Australia has become a global supplier of the gubinge fruit and has developed all-natural liquid extracts, whole fruit powders, and process solutions from Indigenous Australian traditions.

The ‘Koala-fications’ of the Kakadu Plum

For over 60,000 years, Indigenous Australian communities have wild-harvested and used the Kakadu Plum as a medicinal, nutritious, and tasty food source. Today, this amazing superfood is recognized not only as the world’s richest source of natural Vitamin C, but also for containing over 50 various identified nutritive compounds. GoWild Australia sources the Kakadu Plum exclusively from native communities and cooperatives across Northern and Western Australia. These communities grow and supply this special ‘super fruit’ from sustainably managed and naturally wild forests or semi-wild plantations under their direct control. 

OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA

GoWild Australia’s product applications can include foods, supplements, medicinals, nutraceuticals, skin care, hair care, body care products, and beverages …

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In: Dropshipping|Last Updated:
12 Best Instagram Analytics Tools for 2023

Do you know if your Instagram marketing strategy is working? Can you tell which post or story generated the most engagement over the course of a week? If you don’t have the answer to any of these questions, you need a healthy dose of Instagram analytics.

For those unfamiliar with their role, Instagram analytics help you assess the performance of your content and your profile overall. Savvy businesses utilize IG analytics to track a variety of metrics and evaluate the potential of their posts. By paying close attention to your analytics data, you can gain useful insights to help you improve your Instagram marketing. 

But how do you get analytics on Instagram, especially since the platform doesn’t have its own analytics dashboard? Well, that’s exactly what we’re going to look at. 

In this post, we’ll discuss the two main ways you can access analytics on Instagram, including the best tools to track Instagram metrics specific to your goals. 

Let’s get started.

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Start your free trial

How to get Instagram analytics

You can track Instagram follower stats and other key metrics through:

An Instagram business profile An Instagram analytics tool

If you’ve already created …

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In: Retailing Tips|Last Updated:

Suppliers only get one chance to make a great first impression during a buyer meeting, so preparation is key to ensuring that the meeting is a success. To help suppliers prep, I’ve assembled a list of six key questions which every supplier should be prepared to answer when meeting with buyers.

These six questions were originally identified in CatMan 2.0, a 330-page document that I co-wrote a few years ago. CatMan 2.0 was created by a blue-ribbon consortium of companies and solution providers. It was a comprehensive update of the original category management industry approach that I co-developed in the early 1990’s.

In the CatMan 2.0 chapter on space and assortment, the consortium identified the six questions retailers are likely to expect a manufacturer to answer when a brand introduces a new item and asks for shelf space. Following are are the six questions, which I’ll expand on in detail below:

Where does the new item fit in the Category Decision Tree (CDT)? How is the new item different from the competition? To which target shopper does the new item appeal? How much incremental volume will your item generate? What’s the effect of your item on category profit?  What’s your…
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In: Retailing Tips|Last Updated:

Graham Firrell is a visionary entrepreneur who has carved a niche for himself in the health and wellness industry. As the founder and CEO of GoWild Australia, he has introduced the world to the Kakadu Plum (aka gubinge), a superfood native to the coastal outback of Northern and Western Australia. Under his leadership, GoWild Australia has become a global supplier of the gubinge fruit and has developed all-natural liquid extracts, whole fruit powders, and process solutions from Indigenous Australian traditions.

The ‘Koala-fications’ of the Kakadu Plum

For over 60,000 years, Indigenous Australian communities have wild-harvested and used the Kakadu Plum as a medicinal, nutritious, and tasty food source. Today, this amazing superfood is recognized not only as the world’s richest source of natural Vitamin C, but also for containing over 50 various identified nutritive compounds. GoWild Australia sources the Kakadu Plum exclusively from native communities and cooperatives across Northern and Western Australia. These communities grow and supply this special ‘super fruit’ from sustainably managed and naturally wild forests or semi-wild plantations under their direct control. 

OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA

GoWild Australia’s product applications can include foods, supplements, medicinals, nutraceuticals, skin care, hair care, body care products, and beverages …

Read More