In: Retailing Tips|Last Updated:

Graham Firrell is a visionary entrepreneur who has carved a niche for himself in the health and wellness industry. As the founder and CEO of GoWild Australia, he has introduced the world to the Kakadu Plum (aka gubinge), a superfood native to the coastal outback of Northern and Western Australia. Under his leadership, GoWild Australia has become a global supplier of the gubinge fruit and has developed all-natural liquid extracts, whole fruit powders, and process solutions from Indigenous Australian traditions.

The ‘Koala-fications’ of the Kakadu Plum

For over 60,000 years, Indigenous Australian communities have wild-harvested and used the Kakadu Plum as a medicinal, nutritious, and tasty food source. Today, this amazing superfood is recognized not only as the world’s richest source of natural Vitamin C, but also for containing over 50 various identified nutritive compounds. GoWild Australia sources the Kakadu Plum exclusively from native communities and cooperatives across Northern and Western Australia. These communities grow and supply this special ‘super fruit’ from sustainably managed and naturally wild forests or semi-wild plantations under their direct control. 

OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA

GoWild Australia’s product applications can include foods, supplements, medicinals, nutraceuticals, skin care, hair care, body care products, and beverages …

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In: Retailing Tips|Last Updated:
Want to Build Long-Term Retail Partnerships? Try Holistic Negotiations

During one of my recent leadership share groups, I noticed that almost every company in the room struggled with the same challenge. Their most important partners and customers are narrowly focused on short term results, rather than long-term relationships and mutual gain. Simultaneously, most of the top companies are investing in higher-level negotiation training, resulting in more tension, frustration, and relationship angst. 

It’s natural to lose track of your script and become bogged down in the transactional nature of some relationships, but it’s essential to remember the humanity of the other party. Mutually beneficial negotiations create a sense of trust which carries into the future.

The literature shows that the best relationships are rooted in “seeking to understand” another’s agenda with higher-level diplomacy, shared interests, and co-creation. Recently, I conducted research with a group of senior sales leaders which focused on the health of their retail partnerships. This survey aimed to uncover the factors hindering their engagements and profitability with their largest partners. I discovered that one-third of the manufacturers surveyed are struggling with profitability, desire more access with their top customers, and are looking for more creativity from these customers. How do you think your organization is fairing?

Developing

…
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In: Dropshipping|Last Updated:
Brand Values: What Are They and How to Define Yours (+ Examples)

What makes one brand stand out in front of its competitors? What about a brand that grabs a customer’s interest and leaves them curious to learn more? What inspires brand loyalty, keeping customers coming back consistently? There are tons of factors at play when answering this question, and brand values are one of them.

In today’s hyper-competitive consumer landscape, more and more customers are looking to shop with companies that share their ideals, beliefs, and values. They want to know that your company is standing for the same things they are.

So how do you establish your own brand values and show them to the world? That’s just what we’ll cover in this article. We’ll also show you some examples of brands that have mastered their own brand values of their identity in the marketplace.

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What are brand values?

Brand values are what a company believes in and stands for. They’re the key principles that shape the customer experience and how the company operates from a foundational level, typically from an ethical and humanitarian perspective. Brand values can impact every aspect of a company, including how it:

Designs its business …
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In: Retailing Tips|Last Updated:

Graham Firrell is a visionary entrepreneur who has carved a niche for himself in the health and wellness industry. As the founder and CEO of GoWild Australia, he has introduced the world to the Kakadu Plum (aka gubinge), a superfood native to the coastal outback of Northern and Western Australia. Under his leadership, GoWild Australia has become a global supplier of the gubinge fruit and has developed all-natural liquid extracts, whole fruit powders, and process solutions from Indigenous Australian traditions.

The ‘Koala-fications’ of the Kakadu Plum

For over 60,000 years, Indigenous Australian communities have wild-harvested and used the Kakadu Plum as a medicinal, nutritious, and tasty food source. Today, this amazing superfood is recognized not only as the world’s richest source of natural Vitamin C, but also for containing over 50 various identified nutritive compounds. GoWild Australia sources the Kakadu Plum exclusively from native communities and cooperatives across Northern and Western Australia. These communities grow and supply this special ‘super fruit’ from sustainably managed and naturally wild forests or semi-wild plantations under their direct control. 

OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA

GoWild Australia’s product applications can include foods, supplements, medicinals, nutraceuticals, skin care, hair care, body care products, and beverages …

Read More

In: Dropshipping|Last Updated:

Ain’t nobody got time for URLs like this:

https://www.nytimes.com/interactive/2018/09/25/climate/scotland-orkney-islands-sea-level.html?action=click&module=Top%20Stories&pgtype=Homepage 

You gotta keep it tight:

https://nyti.ms/2OSqP7D 

Ah, now that’s better.

Do you like knowing how many people click on your links? And where those visitors live, as well as where those clicks came from?

Because the best URL shorteners can give you all of that information and more.

You can use them to improve your marketing efforts and provide a better experience for your customers and social media followers.

In this article, you’ll learn all about URL shorteners, including which ones are most suitable for your specific needs.

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What exactly is a “URL”?

“URL” stands for “Uniform Resource Locator,” and it’s a way of identifying the location of a file on the internet.

Is a URL the same as a domain name?

Well, no—although, the terms are often confused and used interchangeably. A domain name is just one part of a URL. The image below shows the difference:

Domain VS URL

What is a URL shortener?

A URL shortener is a digital tool that enables you to take a long link and create a new, shorter one that takes people to …

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In: Retailing Tips|Last Updated:
Pivoting for Success: How One Startup Food Brand Drove Rapid Growth by Being Quick on its Feet

The pivot.

It’s a term coined by Eric Ries in his bestselling book, The Lean Startup, and has been part of the entrepreneurial dialogue ever since. It refers to the ability to abruptly and quickly change the direction of your business when the need arises. For CPG startups, the ability to pivot is essential, as they regularly face rapidly-shifting consumer trends, market and supply chain fluctuations and the varying demands of buyers.

Joseph Trousdale, Founder and COO of Houston, Texas-based food brand PhoLicious, has had a crash course in pivoting over the past few years, and it’s his ability to adapt and change at a lightning pace – both in life and business – that has led to his astonishing success as a new entrepreneur. PhoLicious makes authentic Vietnamese pho that can be prepared in minutes at home and has only been in existence for two years, yet has already landed deals with Walmart, Sam’s Club, QVC and Sysco. 

“Being able to think on your feet and solve issues that come up without getting discouraged is essential in this business,” says Trousdale. “As entrepreneurs, we’re always going to have roadblocks, but you have to have that jackhammer in your back …

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