How do I make my shop busier?
I get a lot of variations of this question from retailers…
Like everything is perfect; I just need more customers.
They are like gamblers who say they just need more chips.
But if they aren’t playing the game at the best of their ability, those poker chips are quickly squandered.
Likewise, if you aren’t getting the most out of those who are already visiting your store…
You’re settling for crumbs when you can have the whole feast.
That’s because you are probably making some huge assumptions:
- That customers know what they want.
- That they’ve gotten all the information they need from the web.
- That it’s all about price.
All three of these are wrong.
