Always be closing is an overused phrase sales managers have used for years.
It sounds great and if everyone were Alec Baldwin in Always be Closing, it would work.
Unfortunately for these managers, the world is slightly more complicated; it is composed of a variety of people with different attitudes, strengths, and weaknesses.
To be successful, store managers must be able to assess their sales staff, recognize their capabilities and then mold the majority of them into superior salespeople.
