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Why Insurance is Crucial for your E-Commerce Business

In today’s digital age, more people than ever are turning to the internet to shop and conduct business. This shift has led to a significant increase in e-commerce businesses. However, just like any other business, online retailers face numerous risks and liabilities that necessitate having proper insurance coverage. Here, we’ll explore why insurance is vital for e-commerce businesses and what specific protections it offers. But first, let’s start with the basics.

What is E-commerce insurance?  

The tremendous growth of the e-commerce space has prompted insurance companies to create policies specifically designed to protect e-commerce merchants. These policies cater to the unique risks that e-commerce businesses face. For instance, a company that manufactures its own products should include product liability insurance in its coverage.

E-commerce insurance separates itself from general commercial insurance by focusing on the specific challenges of online businesses, such as international shipments, customer relations, and online liabilities. These policies protect against risks unique to e-commerce, providing peace of mind for online business owners.

Why your e-commerce business needs insurance

Here are several compelling reasons why every e-commerce business should carry insurance:

Marketplace requirements

Many online marketplaces, including Amazon, now require sellers to have an insurance policy if they …

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What Can You Expect from Your RangeMe Subscription?

Whether you are a startup brand looking to get your products into retail or foodservice for the first time, or a more established brand looking to expand your distribution, at some point, you will come across RangeMe and ask yourself, “Is a RangeMe subscription worth it?”

The purpose of this post is to give you all of the information you need to answer that question for yourself, by making sure you are aware of all of the features, benefits and opportunities that the platform offers for your business across each of its subscription tiers. But I’m confident that, once you have this information, you’ll be able to answer the question above with a resounding, “YES!”

Here’s why: RangeMe is the smartest, easiest and quickest way to get your brand in front of thousands of retail and foodservice buyers. How does RangeMe accomplish this? It does so in several ways, by providing brands with:

An “Always on” brand exposure Exclusive retail discovery opportunities Data-driven insights and analysis Education and support resources

Below, we’ll take a deep-dive into each of these.

Always-on brand exposure

It all starts with your RangeMe Brand profile page. Your Brand profile is where you highlight your products, …

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In today’s rapidly evolving healthcare landscape, CVS Health is at the forefront of innovation, bridging the gap between traditional healthcare and modern consumer needs. With over 7,500 stores nationwide, the retailer has become a pivotal player in not just retail but in how millions of Americans manage their health and wellness. As the healthcare industry continues to integrate more deeply with retail, understanding the strategies and vision that drive this integration is crucial for both emerging brands and established companies looking to make an impact.

In this fireside chat, ECRM & RangeMe SVP of Retail Wayne Bennett speaks with Zachary Dennett, CVS Health’s recently-appointed VP of Merchandising for Consumer Health Care, who shares valuable advice for emerging brands looking to break into the retail space. He takes a deep dive into how CVS’s omnichannel approach, operational excellence, and commitment to innovation are driving its success, and how emerging brands play a key role in serving CVS customers.

Watch the full video interview here!

RangeMe: Could you tell us a bit about yourself, what you do at CVS now in your new role, and maybe a little bit about your background?

Dennett: Sure. I’m at CVS Health in a role where …

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Sweet Success: How Patience, Persistence & RangeMe Premium is a Winning Combo for Sugar Bliss

When it comes to RangeMe, the more effort you put into the platform, the more you get out of it, and Teresa Ging, Founder of Chicago-based Sugar Bliss, is a perfect example of this. Since signing on as a Premium subscriber in 2022 to showcase the brand’s gourmet cookies, she’s submitted products to 15 limited time retail campaigns, and has made more than 50 direct submissions to retailers.

The results of her efforts speak for themselves; Sugar Bliss has already onboarded with Compass for distribution at 500 foodservice operations nationwide, and her products are now at every KeHE distribution center around the country (she was one of the Golden Ticket winners from KeHE’s TRENDfinder initiative last year). 

In addition, she’s had more than a dozen recent face to face meetings – many via ECRM Connect – with national and large regional retail chains from introductions that began with one of these RangeMe submissions.

And Ging continues to submit products every opportunity she gets, because she knows that when it comes to getting onto retail shelves, the process is a marathon, not a sprint, and consistency over the long term wins.

From Wall Street to Main Street

While Sugar Bliss may …

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RangeMe Streamlines Insurance for Brands with Coverdash Integration

Finding the right insurance has typically been a cumbersome, time-consuming process. Not anymore! RangeMe subscribers can now quickly and easily find the right insurance for their business – and get quotes within minutes – without having to leave the platform, thanks to an integration with New York-based digital business insurance agency Coverdash. 

“In the highly competitive CPG industry, it’s crucial to take steps to protect your business’s future,” said Ralph Betesh, Co-Founder & CEO of Coverdash. “Brands face numerous risks that can significantly impact their financial stability such as product recalls and cyber threats. Business insurance is an essential tool for mitigating these risks and ensuring the continued success of your business.”

Coverdash is a fully digital business insurance agency, licensed across all 50 states, that specializes in serving the insurance needs of businesses of all shapes and sizes. With this convenient integration and quick application process, RangeMe subscribers can instantly compare new or existing coverage, and will save on average up to 30% on insurance premiums, according to Coverdash.

“We continually seek ways of enhancing the user experience for our subscribers,” said Vir Satyan, SVP of Customer Success at RangeMe. “Insurance is critical for long term supplier success, and …

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Chlorophyll Water’s Plant-Powered Super-Beverage Finds Retail Success with RangeMe

Today’s wellness-oriented consumer is very conscious about the ingredients they put into and onto their bodies. They are just as conscious about the health of the environment. Because of this, they seek products with clean labels and sustainable practices, and if these products provide additional health benefits, all the better.

Matt Levine, a health aficionado who has operated plant-based, health-conscious restaurants in New York City for two decades, founded Chlorophyll Water with just this in mind after discovering the energizing benefits of liquid chlorophyll. His beverage product features purified mountain spring water infused with chlorophyll and fortified with vitamins A, B12, C, and D. 

On top of this, Chlorophyll Water is the first bottled water in the United States to pass the Clean Label Project certification and is packaged in 100% recycled plastic bottles with CleanFlake label technology. Available at major retailers like Alo Yoga, Whole Foods, and Sprouts, and online at ChlorophyllWater.com and Amazon.com, the brand has achieved significant success through his RangeMe Premium subscription, which he attributes to securing distribution with key retailers and enhancing his brand visibility with buyers.

In the following Q&A, Levine discusses the origin of his brand and products, his path to growth, and …

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