Tips on Lowering the Wholesale Price You Pay
Much is being written about people quitting and the Great Resignation. People quit all the time and oftentimes find the grass isn’t always greener.
But the jobs problem in retail isn’t what others are telling you.
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Small businesses have survived the judgment made about them as “non-essential” and now there is a groundswell of support for them this Small Business Saturday that didn’t exist just a few years ago.
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“How can I sell more to customers?” is frequently asked by retailers of all sizes.
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So many times we concentrate on a transaction value instead of the lifetime value of a customer.
When I worked in the coffeehouse business, we were trying to come up with a way to show franchisees and their employees that we didn’t have the luxury of a bad customer service experience.
We needed to show them that customers who walked in once, but didn’t come back, represented far more than that one drink.
And it had to be meaningful and based on fact.
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Trust. It’s a big topic when it comes to customers.
After experiencing a pandemic that broke our trust that the government could keep us safe, that the healthcare industry could keep us safe, and even that a family member could not bring home something that could kill us, we all must rebuild trust.
Now that might be an odd thing to read when I’m writing about sustainable retail or circular packaging options, or using RFID tags and yet trust is what brings these retail trends all together.
We’ve all seen those bins for years encouraging us to separate waste and recycle, but do we trust what is done with those items once they leave our sight?
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