8 Tips: Exporting Your Products to the United States

Selling internationally is beneficial for the economy and allows small- to medium-sized businesses to grow quickly. However, this could hurt your business if you are unfamiliar with the process. Below are some helpful tips and guidelines to consider before breaking into the world’s largest economy, the United States.

1. Market research

Research is vital to prove your market value, especially if you plan to export your products to the hyper-competitive U.S. market. It is crucial to gather data on your customers including potential competition, demographics, and economic statuses. This information will help you develop a business strategy and validate your business plan in the U.S.

2. Review U.S. importing laws and regulations

Some items may be prohibited or restricted in the U.S., and some agencies may require a license or permit to export or import certain goods. To ensure your products comply with legal requirements, it is recommended to check the CBP and federal agency guidelines so you can ship and sell your goods in the U.S.

If you are shipping goods by land, air, or sea, work with a licensed customs broker. They have expertise in the entry procedures, changing regulations, requirements, taxes, and fees for imported merchandise.

3.

Many retail brands were built upon the idea that they are the superhero for their customers. That the reason customers want to come in and buy their brand is to show them off – whether they sell apparel, home furnishings, or electronics.

But the pandemic changed things.

Today the customer who comes in is the superhero and it is now your job to engage them in a dialogue that is personal and unique to them with a focus on helping them be the hero in their own story. Face-to-face communication and all its value are in danger for those brands that have abandoned all that can happen on the sales floor to boost conversion and add-ons.

Target recently reported that just 18% of their sales started online versus 82% in-store.

How are you going to get your share from those customers who have saved over $ 5 trillion dollars and are now ready to spend?


The Retail Doctor Blog…

As prices rise and customers become vocal about the difference between what they thought something would cost versus what you offer, it is important to sell value over price.


The Retail Doctor Blog…