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Walmart’s Open Call 2025 Applications Now Live Through July 25

Forty years ago, Sam Walton established a vision that still shapes its business today: to support American-made products and the small businesses behind them. This commitment lives on through Open Call — and as of today, applications for Open Call 2025 are officially open and suppliers are invited to submit their products through July 25!

This year’s event, taking place October 7-8, offers U.S. entrepreneurs the chance to pitch Walmart and Sam’s Club merchants for a game-changing opportunity: getting their shelf-ready product in stores or online, and in front of millions of customers.

Since 2014, Open Call has helped thousands of small and medium businesses grow their operations, expand their manufacturing footprint and create jobs in their local communities. It’s more than a pitch meeting — it’s a platform for long-term growth.

Innovation Takes the Stage at Open Call

This year, Open Call is expanding its application beyond just products, to search for innovative companies developing breakthrough technologies that enable or enhance U.S. manufacturing.

Fremstad

“America has no shortage of ideas — it’s the infrastructure and tools that are often the biggest roadblocks,” said Jason Fremstad, senior vice president, supplier development for Walmart sourcing. “We want to find innovations …

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Every CPG brand ultimately faces the problem of overstock or unsold inventory at one point or another. It’s a very common and inevitable problem; tracking customer demand and consumer trends is difficult and will never be 100% accurate. Because of this, it’s in your best interest to have a game plan in place for how to handle unsold inventory, especially if it’s short dated. 

For the average brand, between 20-30% of all stock is unsold, and many don’t recognize the hidden cost of surplus and overstock inventory until it is too late. Managing an overstock problem is expensive and emotionally draining. Short dated inventory is particularly stressful.

Overstock challenges for brands

Following are some challenges brands face with overstocks and the costs associated with them.

Discounting

Many brands start with discounting to tackle their overstock problem. However, perpetual discounting is harmful long term. It’s cannibalizing and contributes to brand dilution. Discounting, clearance and sales need to be done with strategy in mind not just as a reaction to inventory that isn’t moving. Discounting on online platforms like Amazon is especially harmful: consumers pick up on brands who consistently discount and you may not recognize the damage to your brand’s image …

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There’s a certain allure to big box placement—your product gleaming under fluorescent lights, stacked high in national chains, your brand name echoing across the country. But behind the gloss lies a reality that can quickly outpace even the most prepared entrepreneurs. Demands are steep, the margins are thin, and the risks are high. What looks like a milestone can quietly become a misstep.

Starting with independent retail, however, offers a smarter, more sustainable path. It’s not a detour—it’s a deliberate strategy.

Benefits of launching your brand with independent retailers

Independent retail gives your brand the space to breathe, learn, and adapt. You’re not locked into inflexible terms or drowning in compliance. Instead, you get real-world feedback, direct communication with decision-makers, and the opportunity to refine everything—from your packaging to your pitch—before scaling. These stores become your proving ground, your test market, your brand’s first true believers.

Early wins in this channel build leverage. When your product performs well in independent stores—when it moves, resonates, and returns—those metrics become your currency. You walk into big box meetings not with a concept, but with a case study. Not with potential, but with proof. That changes everything.

Use independent retailers as your test

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Last year, Sugar Bliss was accepted into the Compass Group accelerator program from a RangeMe submission, and A LOT has happened since then!

In this video interview with Joseph Tarnowski at ECRM’s Foodservice Session in Chicago, Sugar Bliss Founder & CEO Teresa Ging shared an update on how it’s going, including:

An intro to Compass Group’s Levy Restaurants, which got Sugar Bliss cookies, cake puffs, brownies and Rice Krispy treats into Soldier Field, home of the Chicago Bears. Entry into grab and go and convenience locations through Compass Group’s Food Works Group and Canteen North America (her 2 ounce cookies and 5 ounce bags of cookies).

All from one RangeMe submission!

She was also accepted into the new Convenience Store News collection on RangeMe for Diverse-owned and emerging brands.

The RangeMe Blog…

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Strengthen Your Tactical Demand Planning with These 7 Steps

As brands grow, demand planning evolves from a monthly or batch-based spreadsheet chore into a reality that can make or break a fiscal quarter. With sales channels multiplying, supply chains still shaky, and consumer behavior moving fast, your ops need to be nimble even when you don’t have perfect data. 

Following are 7 steps you can take to secure your supply chain.

Step 1: Get Granular With Your Forecasting

Forget historical averages. They’re too blunt. You need to understand demand by SKU, channel, geography, and time period. “Brand X will sell 1,000 units next month,” isn’t enough. Think:

“Brand X 12oz will sell 400 units through grocery, 200 through e-comm, and 150 through club—mostly in the Northeast.”

That level of detail lets you plan for everything from restocks to influencer pulls to spoilage write-offs. It also helps you spot what’s predictable (and what’s not). Stable best-sellers? Use classic forecasting models. Seasonal or volatile SKUs? Different playbook. New launches or discontinued items? They need their own lane entirely.

Try grouping products by forecastability, not just revenue. Your “A” items should be the ones you can confidently plan for—even if they’re not your top sellers.

Step 2: Connect Your Data Pipes

Most …

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From Corporate Exec to Brand Owner – and Straight Onto Walmart Shelves

One of the things Alex Yale loves about being an entrepreneur is that whatever work he invests into the business, he gets back. Every action he takes is one meant to directly benefit the brand. He’s not pulled into other people’s projects, and his calendar is not filled with other people’s meetings.

Yale

At the same time, the challenges are all his own. If a problem arises in the middle of the night, it’s up to him to solve it right then. And of course, it can be difficult to unplug. Indeed, there are no traditional office hours when you are a brand-owner.

But it’s in Yale’s blood to be an entrepreneur. After all, each of his parents is a small business owner, and after a career in the corporate world that spanned a consulting firm, teach company and an e-commerce business, he felt the need – or calling, if you will – to launch household cleaning and chemicals brand Uncle Todd’s, and with a small investment of time on a RangeMe submission, ended up on the shelves of 2,000 Walmart stores to date.

Who is Uncle Todd?

We all have one of those people in our lives. The person …

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