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In: Retailing Tips|Last Updated:

In this exclusive Q&A, ECRM/RangeMe SVP of Retail Wayne Bennett speaks with Walgreens GVP & General Merchandise Manager Robert Tompkins about how the retailer is driving “innovative convenience,” reimagining local healthcare and delivering elevated assortments that focus on the unmet needs of consumers.

Tompkins also discusses how ECRM and RangeMe play a role in boosting the efficiency of its category planning and product discovery, and how Walgreens is a great launch partner for new and emerging brands. He wraps up with some advice for brands looking to get on their shelves or ecommerce platform. 

Watch the full video interview here

Bennett: How is Walgreens becoming more digitally centric?

Tompkins: We’re really focused on what we call innovative convenience. You may have seen some of the new capabilities that we’ve launched over the last two years, and have refined really well over the last year, including buy online, pickup in store,  at every single store in the country. And even more impressively is same day delivery, where we can have the product to you in an hour or less – some have even quoted numbers like 15 minutes. And so our 24 hour stores give us the ability to give mom …

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How to Influence Retail Buyers with ‘CPG Marketing Magic’

Calling all entrepreneurs, business owners, and product innovators! In an uber-competitive market, standing out is more crucial than ever for the success of your consumer packaged goods (CPG) brand.

In this first in what will be a series of blogs, we will be taking you on a step-by-step journey on how to leverage the power of strategic branding, marketing, and advertising to influence retail buyers.

We will cover topics like understanding what makes the audience tick and developing strategic branding that digs deeper than just logos and packaging. We are also going to break down the core differences between the various types of strategies you need to implement and then, of course, walk you through all the ways you can reach your target audience through advertising.

This blog will serve as a 101 crash course, and each of the following will dig deeper into brand strategy topic-by-topic. So keep an eye out for more CPG marketing magic…. 

Ready to get started? Ok, whether you’re launching a new product or looking for new and innovative ways to drive results for your already-established brand, let’s dive into the core elements of marketing to help you swim in the right direction. 

Understand the

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In: Retailing Tips|Last Updated:
There’s No Business Like Show Business for Emerging Brands

In the fast-paced and competitive landscape of today’s market, emerging brands are constantly seeking ways to gain exposure and propel their growth. One effective avenue for achieving this is through strategic partnerships and product placements in movies and TV shows. By strategically positioning your brand in the film industry, you can create remarkable awareness without breaking the bank. 

This article explores the strategies and opportunities available for emerging brands to collaborate with the film industry, maximizing their brand exposure and paving the way for remarkable success.

Finding the right film or TV project for your product

To determine which projects align with your brand’s objectives, it’s crucial to start by defining your brand’s goals, understanding its story, and establishing its positioning. By doing so, you can identify the types of movies that resonate with your brand and target audience. Analyze your product sales and explore how movie partnerships could boost your brand’s performance. By taking a creative and strategic approach, you can find the perfect movie project for your brand.

Lainie Strouse, President of Lower Merion Productions who has developed, produced and sold Teacher Of The Year, is Executive Producer of “E.A.T. with Gavin Rossdale and the feature film, “Abby’s …

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Creating Consistent Social Media Content for Your CPG Brand

Tell me if this sounds like you: You KNOW you “should” have a strong social media presence, where you post and engage consistently, but it keeps getting pushed to the back burner. 

I get it – juggling all the responsibilities that come with running your business is a full time job in itself! Creating consistent content for your brand on social media can be overwhelming, especially when you’re pressed for time. But it can be done with some planning and thoughtfulness. 

In this blog post, I’ll share my best practices to simplify the content creation process and help you maintain an authentic AND professional social media presence, even when you’re short on time, skills, or inspiration.

First off, I’m going to give you full permission to do LESS. So often I hear food founders say they should be on Tiktok, or should post reels a few times a week, or should work with influencers, or should do giveaways. But here’s your permission slip to do what’s right for you and your business. After all, you’re the one who has to execute it. So as we think about developing a digital marketing strategy, let’s make sure that it’s doable, week in …

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Graham Firrell is a visionary entrepreneur who has carved a niche for himself in the health and wellness industry. As the founder and CEO of GoWild Australia, he has introduced the world to the Kakadu Plum (aka gubinge), a superfood native to the coastal outback of Northern and Western Australia. Under his leadership, GoWild Australia has become a global supplier of the gubinge fruit and has developed all-natural liquid extracts, whole fruit powders, and process solutions from Indigenous Australian traditions.

The ‘Koala-fications’ of the Kakadu Plum

For over 60,000 years, Indigenous Australian communities have wild-harvested and used the Kakadu Plum as a medicinal, nutritious, and tasty food source. Today, this amazing superfood is recognized not only as the world’s richest source of natural Vitamin C, but also for containing over 50 various identified nutritive compounds. GoWild Australia sources the Kakadu Plum exclusively from native communities and cooperatives across Northern and Western Australia. These communities grow and supply this special ‘super fruit’ from sustainably managed and naturally wild forests or semi-wild plantations under their direct control. 

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GoWild Australia’s product applications can include foods, supplements, medicinals, nutraceuticals, skin care, hair care, body care products, and beverages …

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Looking for a nonprofit partner is like choosing a neighborhood to live in – there are thousands of decent ones to choose from, they are all slightly different, and everyone has an opinion on which one is the best. The process can become overwhelming if you don’t have a clear vision of what to look for in your next partnership.   

As a nonprofit that’s been around for nearly 30 years and is partnered with some of the largest retailers and pharmaceutical organizations in the world, we know what it takes to make a partnership successful. So, we’ve put together five qualities that we believe all businesses should look for in a nonprofit partner.   

1. They operate like a for-profit business

The term “nonprofit” can be somewhat misleading because it makes people think that nonprofits are run according to a different set of standards than a regular business. The truth is, however, that successful nonprofits are run like a for-profit business. They have an objective, strategy, and plan of execution in place. They have deliverables that they must meet to bring value back to their donors, field partners, and everyone who is working with them and for them. They also have …

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