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While some may think email marketing is dead, that’s far from the truth. Data shows that a successful email marketing strategy can generate $ 36 of return on investment (ROI) for every $ 1 spent. This can have massive benefits for your business.

But many business owners and managers get stumped on how to create a newsletter that consistently gains email subscribers—and holds their attention long enough to convert them into paying customers.

In this article, we’ll go over everything you need to know to build great email marketing campaigns, from defining a strategy to finding the right email marketing software to designing and crafting the emails.

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1. Determine the goal of your newsletter

You can start sending emails willy-nilly, or you can have a clear, outlined goal that you’re trying to accomplish. When you start with a goal and plan a strategy that you stick to, you’re better able to keep track of your progress and growth.

Think about the core business objectives your newsletter can help you achieve. Things like:

A stronger relationship with your audience Educating email subscribers about who you are and what you have …
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In: Dropshipping|Last Updated:

While some may think email marketing is dead, that’s far from the truth. Data shows that a successful email marketing strategy can generate $ 36 of return on investment (ROI) for every $ 1 spent. This can have massive benefits for your business.

But many business owners and managers get stumped on how to create a newsletter that consistently gains email subscribers—and holds their attention long enough to convert them into paying customers.

In this article, we’ll go over everything you need to know to build great email marketing campaigns, from defining a strategy to finding the right email marketing software to designing and crafting the emails.

Start selling online now with Shopify

Start your free trial

1. Determine the goal of your newsletter

You can start sending emails willy-nilly, or you can have a clear, outlined goal that you’re trying to accomplish. When you start with a goal and plan a strategy that you stick to, you’re better able to keep track of your progress and growth.

Think about the core business objectives your newsletter can help you achieve. Things like:

A stronger relationship with your audience Educating email subscribers about who you are and what you have …
Read More

In: Dropshipping|Last Updated:

Any business owner can (or at least should) tell you that a solid marketing strategy is an absolutely crucial part of any successful business. But the problem is, it’s hard to know which strategies will work in any given circumstance.

That’s why marketing books are so useful. They can open your eyes to whole new worlds of theories, perspectives, and stories. They can help you build an arsenal of knowledge that’s diverse, comprehensive, and actionable. They can fill the gaps you don’t even know you have.

So which are the best marketing books to start with? Glad you asked.

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17 best marketing books out there

1. Buyology — Martin Lindstrom

best marketing books: Buyology

What motivates customers to buy? This is a pivotal question for successful marketing. As a business owner, you’ll never make a sale if you don’t know why anyone would buy your products or services. This book is based on Martin Lindstrom’s neuro-marketing study, diving into concepts like religion, superstition, rituals, and the senses, and how these elements influence people’s buying habits.

2. How to Win Friends and Influence People in the Digital Age — Dale Carnegie How to Win Friends and Influence People in the Digital Age

Surely you’ve heard of …

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In: Dropshipping|Last Updated:

While the practice may seem outdated or low in value, you might be surprised at how much your business can benefit from a solid email marketing strategy. In fact, the email marketing market is projected to be worth an impressive $ 17.9 billion by 2027.

But here’s the key: You can’t just send out a few emails here and there and hope for the best. By “solid email marketing strategy,” we mean one that’s thoughtful, strategic, consistent, and targeted. While there are many brands that attempt it, few actually reap the full benefits.

In this article, we’ll take you one step closer to being in that second category of brands that get results. We’ll look at 10 of the top email marketing best practices, from email subject lines to welcome emails to segmenting your target audience.

10 email marketing best practices

1. Start with a welcome email

The first email is important for setting the tone of your email campaigns and starting to build the relationship with your email subscribers. 

In your welcome email, introduce yourself and tell them exactly what to expect, like how often you’ll be emailing and the types of things you’ll be talking about. It also …

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In: Dropshipping|Last Updated:
TikTok Creator Fund: How It Works and How to Join

The TikTok Creator Fund is a way to support and reward creators for their content and creativity. 

But even after three years of the Creator Fund running, TikTok users still aren’t sure whether it will benefit them, if it’s worth joining, or if there is a better way to monetize their content.

We’ll explore these topics so you can decide whether the TikTok Creator Fund is right for you.

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What is the TikTok Creator Fund?

TikTok launched the $ 70 million Creator Fund in July 2020 as a way to support and compensate creators who meet certain criteria for their time and effort spent creating TikTok videos. 

TikTok introduced the Creator Fund as an alternative way to earn money and incentivize content creation on the app rather than using an ad-revenue-sharing program.

The company also announced plans to increase the fund to $ 1 billion in the US, with hopes to double that amount for the world.

How do I join the Creator Fund?

It’s easy to apply to the Creator Fund via the TikTok app. 

However, only certain TikTok users are eligible to join. These are the current requirements …

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In: Dropshipping|Last Updated:
Brand Values: What Are They and How to Define Yours (+ Examples)

What makes one brand stand out in front of its competitors? What about a brand that grabs a customer’s interest and leaves them curious to learn more? What inspires brand loyalty, keeping customers coming back consistently? There are tons of factors at play when answering this question, and brand values are one of them.

In today’s hyper-competitive consumer landscape, more and more customers are looking to shop with companies that share their ideals, beliefs, and values. They want to know that your company is standing for the same things they are.

So how do you establish your own brand values and show them to the world? That’s just what we’ll cover in this article. We’ll also show you some examples of brands that have mastered their own brand values of their identity in the marketplace.

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What are brand values?

Brand values are what a company believes in and stands for. They’re the key principles that shape the customer experience and how the company operates from a foundational level, typically from an ethical and humanitarian perspective. Brand values can impact every aspect of a company, including how it:

Designs its business …
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