10 Marketing Plan Examples to Inspire Your Campaigns
What do hiking a trail, driving to a friend’s house, and executing marketing campaigns all have in common? Each requires you to closely follow directions.
Directions are a critical part of our daily life. Used correctly, they can guide decision-making processes, make labor more efficient, and get where you want to go as quickly as possible.
But failing to keep track of directions could cost you—and not just gas money. When it comes to marketing strategies, not having a clear goal tanks web traffic, dissipates brand interest, and costs companies across the United States a whopping $ 400 billion a year.
Designing a marketing plan is certainly no easy task, but it can be made easier with best practices, strategic tips, and concrete examples from successful businesses all over the world.
What is a marketing plan?
A marketing plan is a strategic document that acts as a guide for marketing campaigns and strategies. These critical road maps detail where you are, where you’re going, and how you plan to get there.
The average marketing plan consists of seven major sections:
Writing an executive summary Discussing the mission statement Listing marketing objectives Performing a SWOT analysis Completing market research…