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Checkout Process Optimization: 8 Tips to Increase Ecommerce Sales

Your online store’s checkout process can make or break your ecommerce business.

For shoppers, it indicates the experience your store can provide. If your checkout process aggravates them or doesn’t fulfill their needs, they might develop a negative perception of your business and buy from elsewhere.

The good news is there are several ways you can optimize the checkout process to gain more customers and more conversions. Check out the eight tips we’ve shared to get shoppers over the finish line.

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What is checkout process optimization? 

Checkout process optimization is a strategy an online retailer uses to improve their conversion rate. The aim is to reduce friction and instill trust in the checkout flow, encouraging more shoppers to complete a purchase (and not abandon their cart).  

Why is checkout process optimization important?

Your online store’s default checkout process likely isn’t optimized to offer the best experience. Research Institute Baymard reveals that the average cart abandonment rate for ecommerce stores is 69.8%, indicating that online retailers have a lot of work to do on the checkout front in order to drive more purchases. 

Checkout optimization can provide several …

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In: Dropshipping|Last Updated:
Profit Margin: What It Is, How to Calculate It, and Why It Matters

Running an ecommerce business is not without challenges, one of which is making enough money to keep your doors open. Did you know that only 20% of businesses survive in the ecommerce industry? This means 80 out of a 100 businesses are breaking even with their expenses or losing money. This is why it’s critical to track your profit margin so you can see where you stand and take steps to keep the business going.

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What is profit margin?

Profit margin is the percentage of sales revenue a business retains after all costs have been deducted. Simply put, it measures how much you keep of the money you generate from a sale. The higher your profit margin, the better financial health your company attains.

Profit margin exists in several forms, with the following being the most popular:

Gross profit margin (or gross margin) Operating profit margin (or operating margin) Net profit margin (or net margin)

Here’s a detailed breakdown of each type.

Gross profit margin

Gross profit margin shows the profit of a company after accounting for costs related to making and selling its product or service.  

Calculating gross profit …

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In: Dropshipping|Last Updated:
Buy Now, Pay Later (BNPL): Why Use It For Your Ecommerce Business

Credit cards seem to have taken consumerism by storm in the past decade. According to a Transunion report, credit cards experienced a 60% annual growth from 2020 to 2021, with millions more signing up for one.

But what about those who don’t have a credit card, or prefer not to use one? That’s where buy now, pay later (BNPL) comes in.

BNPL is a form of short-term financing where consumers can—you guessed it—buy an item now and pay for it later. There’s often no extra charge to the customer. Instead, the store that offered BNPL as a payment option typically pays a fee to the BNPL service provider.

BNPL is surging in popularity because of the ease and convenience it provides to shoppers. Let’s dig a bit deeper into what BNPL is, how it works, and the key players that make it happen for today’s customers.

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What is buy now, pay later (BNPL)?

A buy now, pay later plan offers an installment loan to customers at checkout so they can buy products on credit without a credit card. Popular BNPL options include Shop Pay Installments from Shopify, Afterpay, Affirm, …

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In: Dropshipping|Last Updated:

Learning how to do affiliate marketing can be essential to your success as an online entrepreneur. But even if you’ve got your website, ad, or social media platform set up perfectly, you still need a company to partner with. That’s where affiliate programs bridge the gap.

In this post, we’ll tell you everything you need to know about affiliate marketing programs. You’ll learn why they’re needed and read more about some of the best-paying affiliate programs available to you as a newcomer.

But first, you need to know what they are and how they work.

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What are affiliate programs?

Affiliate programs, also called associate programs, offer a third-party platform that allows individuals and brands to find and work with each other.

Both parties sign up for the platform, discuss a collaboration, and start to work together.

But behind the scenes, these affiliate programs are complex behemoths that do much more than help merchants and affiliate companies. They also provide some very essential services to both parties.

How do affiliate programs work?

Affiliate programs work by letting individuals or businesses create a profile on their platform and choose the brand they …

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In: Dropshipping|Last Updated:

Starting an online business can be intimidating. There are so many things you have to deal with, like how to source your products, how to optimize your landing pages, or what to name your business. But let’s put that aside for now. Let’s look for some inspiration!

We’ve gathered a list of 60 online Shopify stores for you to take inspiration from. Not just random stores, but stores that are killing it. All of them are profitable ecommerce businesses that carved their own way to success. 

And for each of them, success meant different things. Their successes vary from executing excellent store ideas to having high-end clients like Ben Affleck to earning multimillion-dollar investments and six-figure revenues. 

Hopefully, they’ll get you inspired about your own online business.

Ready to become the next success story but need products to sell (and post on Instagram)? Head over to Handshake, a wholesale marketplace built by Shopify.

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60 great Shopify ecommerce stores for inspiration 

1. Negative

Best Shopify stores negative underwear

Negative has one goal: to help women feel confident in their own bodies. It doesn’t want to rely on push-up pads or bows for women to feel …

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In: Dropshipping|Last Updated:
Ecommerce Strategy: How to Get It Right

Starting an ecommerce business is no easy task. From setting up your website to streamlining your supply chain, it seems there are hundreds of things to consider in the early days. And truthfully, there are.

But that’s not to say this always-on pace should continue forever. With the right strategies in place during launch, it should be much simpler to navigate the changing world of ecommerce in the future. In fact, the more you build up your strategies today, the more efficiently your business will run tomorrow.

The difference between success and failure in the industry has a lot to do with your ecommerce strategy. Prepare your brand for a successful launch by learning more about ecommerce strategies, what they can do, and how to design one of your own.

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What are ecommerce strategies?

Ecommerce strategies are interconnected plans that drive your business operations. There are three major ecommerce strategies to consider: product strategy, customer relationships, and corporate considerations. Each of these must work together to ensure the best possible outcomes for your brand.

Let’s explore these three major ecommerce strategies and their structure in greater detail.

Product strategy

Product …

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